Felty & Co.

Name: Felty & Co.
Address: Sacramento, CA, US
Telephone: +19162090031

Words that connect humans, drive business, and are damn fun to read. 🥳
Certified Guide
Web and email copy for service-based businesses.

10/27/2023

Can anyone blame us, though?

It seems like Taylor Swift made another thing popular: the word "Eras."

I mean, now everyone is using it, right? We see it on commercials, on products, ALL over social media. Her power is wild (and justified!)

Have you noticed the ✨ Eras Era?✨ 🤩

10/26/2023

I think my enneagram 7 is showing.

After spending months (years) with inconsistent email sends, I need to take my own medicine. But in order to do that, I realized I needed to create something I was more excited to write myself.

Our Copy This! newsletter was great – but it was constantly on the back burner. Coming up with content for it was harder than it should be, especially when the person writing it IS a writer. 🙃

So the cobbler's kids are gettin' shoes, everybody! In Word Play, we're going to have fun with marketing. We're gonna talk about the amazing, exciting, and hilarious things that make certain brands GREAT at what they do (and how you can learn from them). So, wanna come along?

Subscribe at the link in my bio. First email's going out tomorrow. Come play with me!

10/20/2023

Never underestimate the power of a well-placed pun.

Puns are like the quill-ty pleasures of our trade – they can be inkredibly clever (or terribly awful). 😉✍️

For the write brand and industry, puns can be the perfect way to show off your personality.

Whatcha got for me? Fill in the blank!

" 😄🌟

10/18/2023

Strategic shifts seem to be a constant in business. But when you can lean into them, you can do more than you thought possible.

Last year, Jeanetta at launched her yoga studio with a very specific audience in mind. Her heart was invested in helping women build strength and confidence in what their bodies can do. We used language that centered around pregnancy, postpartum, and cycle syncing.

But after she launched, she realized most of the people coming through her door weren't raising kids anymore. They were more concerned about menopause and pelvic floor dysfunction than cycle-syncing. She knew she had to make shifts in her messaging in order to resonate with this audience.

So, we shook things up. We kept the core of the message the same: women's bodies go through so much. And where we landed was perfect for her audience.

Every woman deserves to feel damn good in her body -- because what her body can do is miraculous.

We're so proud to be a part of 's story! 📝

10/16/2023

A week later it still smells. 🙃

I freaking love this word. It comes from an old Scottish verb that means "to throw into disarray." The Scotts really know how to language, amiright?

And it's totally appropriate when you're up at midnight with an 8-week-old, dealing with two dogs who have been skunked. Cleaning the house on 2 hours of sleep. Fighting through booster shot side effects. AND trying to get skunk funk out of your partner's arm cast. Sometimes, life causes QUITE a kerfuffle.

So, next time you find yourself in a kerfuffle, take a deep breath, pour yourself a cup of coffee (or glass of pinot, it's 5:00 somewhere), and tackle that mess head-on. And if all else fails, just remember that even the biggest kerfuffles can make the best stories!

Now, let's see if we can start a little kerfuffle in the comments 👀 Got your own skunkgate to share? Please tell me in the comments (doesn't have to be skunk-related, any kerfuffle will do. Misery loves company.) 🤩

10/13/2023

7 Fridays until Black Friday! Are you ready?

Here's your Black Friday marketing checklist:

✔ A clear offer for Black Friday
✔ A consistent CTA for all platforms
✔ A sales page for your BF offer
✔ An email campaign
✔ A follow-up plan for stewarding new customers AFTER Black Friday.

If you're not ready for the big day, the clock is ticking! Book a Power Hour with me and we'll crank out a mini Black Friday campaign in one hour.

Book your Power Hour at the link in our bio!

06/13/2023

Listen: even we don't like staring at a blinking cursor.

But we're NOT about to ship off AI copy as our own — or as the words of our clients. And here's why:

❌ AI responses are only as good as your request — and even then, the response will be different every time.
❌ AI isn't fact-checked and we don't need any more misinformation in this world.
❌ Many of the ideas AI generates aren't new! They are an accumulation of a bunch of ideas that already exist.

So, with that in mind, here's how we ARE using AI in our copy:

✅ As a thought-starter to get the ball rolling on even BETTER ideas
✅ To help outline blogs and long-form content where existing information is actually helpful
✅ To help write shorter, less critical copy like meta-descriptions

AI has it's place in copywriting! But it's not a replacement for a quality copywriter who can get to know you, your business, your personality, and craft a strategic message that's 100% you!

04/28/2023

These last few months haven't looked like I thought they would.

Goals have shifted, routines have changed, and a lot of what I had planned for this year got thrown out the window.

Bad news: change is inevitable.

Good news: it doesn't have to derail your entire business.

So, I wanted to take some time to write about how our team prepared for a massive life change without our business taking a total nose dive. And you know what? It's worked!

P.S., Also, yes. I'm not trying to be coy about this. This IS my casual and low-key way of announcing my pregnancy. Click the link in the bio to read all about how we made shifts and prepped our business for its biggest change yet!

-jill 💛

11/04/2022

Welcome to November, fam!

Seriously crazy that we’re already nearing the end of 2022.

For November 2022, we’ve got GOALS:
✨Onboarding 3 new clients
🗣️ Kick off a new brand message
↪️Finish up with our major systems overhaul with

What do you all have in store in the next few weeks?

Address

Sacramento, CA

Telephone

+19162090031

Website

http://felty.co/

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