Black Dog Marketing

05/15/2025

Today is Global Accessibility Awareness Day 2025

And the numbers are still shocking.

🔎 According to the latest WebAIM Million Report:
- 94.8% of homepages tested had detectable accessibility failures
- The average homepage contains 51 errors
- 79.1% of sites have low contrast text
- 55.5% are missing alt text for images
- Sites using ARIA average twice as many errors

Let that sink in.

Even in 2025, most websites remain inaccessible to millions of users.

Accessibility isn’t just a checkbox.

It’s a commitment to inclusion, equity, and impact.

If you want to check your site’s accessibility, I’ve pulled together 3 free tools you can use today — just drop a “TOOLS” in the comments or DM me and I’ll send them your way.

Let’s build a more inclusive web. 🌍

08/23/2023

05/23/2020

Awesome post about using 404 error pages to retain site visitors.

What makes a good 404 page? 404 pages are an unavoidable part of running a successful website, so it's worth getting them right. Discover the dos and don'ts of 'Page not found' design and learn how to create these pages with Thrive Theme Builder.

05/09/2020

4 Marketing Research Techniques That Give You An Unfair Advantage

If all great marketing is customer-centered then it makes sense for us to really understand as much as we can about our best customers. Enter marketing research. In today's post we cover 4 different research techniques that will absolutely give you an unfair advantage over your competition.
=> https://bitly.com/2Vml3kp

05/08/2020

Episode 131May 8, 2020Today, we're talking tactics. Learn from Mike Linville of Black Dog Marketing as he tells us how to set up conversion funnels for service-based businesses.Listen to "E128: Conversion Funnels for Service-Based Businesses (Black Dog Marketing)" on Spreaker. Apple Podcasts Google....

05/08/2020

Congrats, you’ve made it through another week! Is anyone doing anything fun with their pets this weekend?

05/05/2020

Welcome to Q&A Tuesday!

Do you have questions about how to get the best results when marketing your pet business online?

Websites, Email Marketing, Lead Generation ... whatever.

Drop your question in the comments below and we'll get those answered for ya!

05/02/2020

9 Simple Marketing Ideas For Pet Service Businesses

Pet service providers are a special breed.

And as such, they have a unique set of marketing challenges. But even though there are plenty of obstacles, pet service providers also have a lot of opportunities retailers don’t have. And if you’re not taking advantage of those opportunities you could be missing out on some serious business growth.
=> https://bitly.com/2wtjlDY