Atelier Sousa

11/09/2025

05/06/2025

I’ve been the most qualified person in the room more times than I can count — and still, I’ve been passed up, dismissed, or told I’m “too much” or “not enough.” I’ve built million-dollar marketing programs, watched other people take credit, and shrunk myself just to be seen.

I’m done with that.

I wrote about it on Substack: The Art of Being Considered. It’s about betting on yourself, not waiting for permission, and building something better.

04/20/2025

Everyone’s a “luxury brand” until it’s giving $6 logo slapped on a blank tee.

If your brand looks the part but doesn’t feel like luxury… we need to talk. I help businesses actually become what they’re pretending to be—thoughtful, intentional, aspirational, and yes, profitable.

Let’s build the brand people lust after, not just like.

DM me or hit the link in bio to work together.

04/20/2025

Happy Easter 🐣 💸

12/01/2023

Meet Felicia.

Driven by a desire for creative freedom and a personal touch in my styling approach, I eventually embarked on a path as a freelance stylist. This transition has allowed me to embrace my authentic vision, catering to a broader range of clients and collaborating with them on a more intimate level. As a freelance stylist, I am dedicated to empowering individuals, particularly those in the mid-size range, to embrace their bodies and express their personal style confidently.

Through my work, I aim to break down the barriers that often limit fashion choices and celebrate the beauty of being mid-size. With an eye for affordable designer finds, I seek to transform wardrobes into curated collections that exude elegance and authenticity. Join me on this exciting journey, and let's unlock the potential of your wardrobe, one stylish ensemble at a time.

From a young age, I was captivated by the transformative power of clothing, its ability to express individuality and convey a message. Within the pages of Vogue, I discovered a vibrant tapestry of fashion, where artistic visions and innovative designs merged. As I meticulously cut out and affixed those mesmerizing ads, I began honing my distinctive sense of style.

My journey as a stylist has been an exciting and fulfilling one. It started with invaluable experiences at renowned fashion institutions, including working for Nordstrom, a prominent name in the industry. There, I immersed myself in the world of high-end fashion, gaining hands-on expertise in curating exquisite looks for diverse clientele.

Additionally, I ventured into smaller fashion businesses, where I delved into the nuances of boutique fashion and gained a deeper understanding of the importance of personalized styling. Working closely with clients of varying backgrounds and preferences, I discovered the joy of finding hidden gems and creating unique outfits that perfectly reflected their individuality.

12/01/2023

Started in 2018 as Rumford Haus Public Relations, Sousa Haus has fully rebranded to a full fashion agency. Offering full scale services like Marketing services, Personal Styling, Closet Edits and Fashion Sourcing.

12/01/2023