Dry Humor Marketing

06/30/2026

This is big news and I'm so proud of "my" students! I've been working with CTEC - Career and Technical Education Center as an industry partner for four years now, and three years directly with the students in the Construction and Home Design Program.

Since I can't nail a board straight to save my life, I instead coach the construction students on presentation skills, helping them clearly communicate about their designs and their projects. I love CTEC and all the great things CTEC students are doing in our community!

A group of 17 high school students specializing in construction at Salem’s Career Technical Education Center built an award-winning western-style saloon playhouse in a spring competition after months of prep work. To comment on this story, use the form at the end of the report.

06/13/2026

I was so honored to be invited back for a special collab episode of the Wantrepreneur to Entrepreneur podcast while host Brian Lofrumento is busy with a much more important project: new dad duty. Congratulations, Brian!

For this episode, past guests were asked to leave a voicemail for their former selves. Knowing what I know now, what advice would I send back to the version of me who was just getting started in business?

The answers were honest, a little humbling, and a good reminder that entrepreneurship is often less about having all the answers and more about taking the next step anyway.

Give it a listen and let me know: If you could leave a voicemail for your younger self, what would you say?

https://www.thewantrepreneurshow.com/a-special-collab-episode-where-founders-leave-a-voicemail-for-their-former-selves-lots-of-lesson/

In this special Collab Week episode of Wantrepreneur to Entrepreneur , eight founders answer one deeply personal question: What would you say in a voicemail to your…

04/01/2026

Big announcement: We’re officially embracing the AI revolution.

Not because we have to… but because we’re all tired of the messy, emotional advertising informed by the human experience.

Starting today, we’ll be using AI to handle:
- Deep emotional brand storytelling
- Nuanced humor
- Understanding your unique audience
- And all client communication

No more messy human insight. No more lived experience. No more “getting it.” Just clean, efficient messaging without all of the human drama.

Contact us today to create ads for your business that won’t do any of that “resonating with people” thing.

03/28/2026

🎉 Big news… we’ve officially been named one of the Top 11 Video Production Companies in Salem.

Out of what we assume is a very competitive field of… 12. 😅

But hey, we’re not asking questions. We’re just honored to be at the top of the list and grateful to keep doing what we love: telling stories that actually connect (and occasionally make people laugh in a meeting when they weren’t expecting to).

If you want to see who else made the cut, or just confirm SetHero's very scientific ranking system, you can check it out here:
👉 https://sethero.com/video-companies/salem-or/

Thanks to our clients, collaborators, and anyone who’s trusted us with a camera and a weird idea. We couldn’t have cracked the Top 11 without you.

Discover the best video production companies near Salem, Oregon. These top-rated production partners are the place to start for your next film or video project.

01/14/2026

It was one of the great honors of my career to help Nina and Capital Fútbol Club tell Meah's story and honor her legacy. I never got to meet her, but I know Meah was an incredibly special person. Her memory lives on in the ForMeah Foundation, providing scholarships for future CFC players.