06/25/2026
Zero-Click searches hit 68% on Google through the first 4 months of the year, which appears to be the highest percentage over similar spans of time in the last 6 years. This means that fewer clicks are going to websites, because answers are being given up-front by AIO search results. This means:
-Businesses need to prioritize on-site content that shows expertise in both general, and specific topics, in their respective industries. Authority stems from the site, so the site needs to have deep expert knowledge across the board.
-The top of the website needs to be ready to sell. More potential customers than ever are using AIO do do research into working with a business, which means the clicks that websites get are way more "sales ready". Make the actions at the top of the page as easy as possible to take, and as low an entry barrier as possible.
-Broad match keywords are currently the one strategy linked to any Google Search Ads campaign reaching AIO. This means more budget usage and lower intent, but more opportunities to be represented in clients initial research. PMax and AIMax are also eligible, but are extremely top-of-funnel to get started.
