08/11/2026
I almost built this company around the wrong thing.
I used to care way too much about whether a website looked impressive to other designers. Clean, minimal, award-bait stuff.
Then a San Antonio business owner looked at her own site and said, 'It looks fine. It just doesn't look like me.' And I haven't thought about web design the same way since.
My honest, possibly unpopular opinion: most web designers are building sites to impress each other, not to earn trust from your actual customers.
Your site should feel like YOU. Not like a template somebody else wore before you picked it up.
Agree with me or think I'm dead wrong? Tell me below. A if you agree, B if you think I'm off base.