06/04/2021
Did you know...
Return on investment (ROI) is a phrase used to describe the measurement of the effectiveness of advertising and is an analysis of the profits compared to the cost of a financial investment.
The good news about promotional products is that it offers a better ROI than almost any other type of marketing, including television ads.
One way to calculate ROI is through the cost-per-impression, which refers to the typical amount of money that is spent for a campaign compared to the number of times a customer sees the advertisement. The average cost-per-impression for promotional items is often very, very low. On average, the costs-per-impression of popular promotional items are as follows*:
Promotional baseball cap: $0.002
Personalized calendar: $0.002
Logo bags: $0.002
$3 custom pens: $0.002
Shirts: $0.005
In comparison to other forms of advertising, promotional products have the lowest cost-per-impression. Television ads generally have a much higher cost-per-impression, ranging from $0.007 to $0.019. Newspaper ads (black and white) and ads in national magazines are an average of $0.033 per impression.
With a successful track record backed by research studies that indicate an average of 89 percent of respondents could recall the company name of the promotional product they received, it is a surefire win for companies to spend money on the promotional products, and see a substantial return on that money.