Alba Jackson & Co

03/11/2022

Marketing on social media is a great way to reach new customers, but it’s important to understand your audience first. 🔑

Which is why putting together a buyer persona will help you know where to connect with your audience, and how to speak to them in a way that’s relatable.
If you can understand this you'll also understand where they like to hang out on socials and how they like to consume content. ✨

The last thing you need is to market your business everywhere thinking that's the trick. Trust me this is not the way. 🚩

As the saying goes, " If you're talking to everybody, you're talking to nobody"!

My comment section is open for conversation. Where do you market your business and what results are you seeing? 🤔

03/09/2022

When I read this testimonial, it literally moved me to tears! 😭

Why you ask; because this is our mission. Assisting our clients' spread their message to the world by helping build the stage, gather the audience, and then handling them that megaphone! 📢.

It's all we set out to do! Our passion is helping them grow theirs!

The team and I are so grateful to each and every one of our clients. It's truly because of them that we strive to be better. And this is just the start!! ✨

If you're interested in learning how we can help you with your marketing, DM me the word "MARKET" to book a call. 🌸

03/07/2022

Social Media is a powerful tool for any business. The right marketing strategy can help you stay ahead of the competition, grow your customer base and reduce costs in time spent on advertisement while increasing engagement with potential clients!

Here are 5 tips that will help set up your marketing strategy for success:

1. Audit your previous social media performance to see what's working and not working for you on different platforms such as Facebook, Twitter or Instagram. If you never had one then ✔!

2. Define goals that will help grow the business - are they getting more customers, promoting an upcoming sale, or getting new followers/following back etc.? Make these understandings clear with everyone in place so there isn't confusion about expectations going forward! These goals are necessary when it comes to the type of campaign you'll be running.

3. Take the time to understand your target customer by creating an audience persona that identifies their needs and desired outcomes. You'll do that by gathering their demographic as well as their psychographic information. Which leads me into #4...

4. Identify your distribution channels and key times to post. Understanding your target customer will also help by providing insight as to what social platform they hang out and how & when they like to consume content. You don't want to spend time marketing in the wrong place to the wrong people.

5. Check out the competition. What you want to do is check in to see where they are and how they are showing up. You'll also get to see what's working for them and/or not working for them. This is a very important step to a successful marketing campaign.

I recommend anyone looking to start marketing these business on social media start here.

You'd be surprised how many conversations I've had with business owners that were not aware of all the details behind creating a successful marketing strategy.

Comment below and let me know if you understood the assignment. Have you done your homework prior to marketing?

If you need help figuring this out &/or have questions, feel free to DM me. 🌸

11/28/2021

"Every day brings a chance for you to draw in a breath, kick off your shoes and dance" - Oprah Winfrey

I remember a conversation I had with my grandmother before she passed away. She said, "Cada dia que Papa Dios me das de vida es un dia nuevo para vivir completamente." (Every day that God gives me of life, is a new day to live out completely") I finally understand what she meant...years later.

Don't be afraid to take the risk, to put yourself first, to be who you truly desire to be. Everyday is a new day for self-discovery. Remember to take your teachings from yesterday, and adjust accordingly today. And never forget to have fun in the process! 🌸

11/26/2021

Nowadays Instagram is being utilized as a search engine. Consider your IG Bio as prime real estate to attract & covert.

Make sure that your target audience finds you when they're looking for your type of service &/or product.
Grab my FREE Guide on Optimizing your IG Bio in 5 easy steps below👇🏽

Create the perfect IG bio in 5 easy steps, so you stand out and grow your followers.

11/25/2021

Wishing everyone a very Blessed and Joyous Thanksgiving! 🦃

My team and I are super grateful to our clients and partners for such beautiful collaborations! We look forward to many more to come! 🌸

11/17/2021

Can you tell I’m sick?! 🤧

It’s like my body gave myself permission to be sick after I dropped my babies off to spend the night at my Dad’s last night.

Today I have interviews for an Executive Assistant despite my voice getting “flewed-out” of my vocal cords ✈️😩.

But after that I’m definitely taking a long nap. 💤

If you have any recommendations for getting your voice back please share it with me. 🙏🏽

P.S. yes I used a filter because no one has time for makeup while sick. 🙃

11/16/2021

It's Marketing Monday!! 🎉

You're at the stage in your business where you are ready to market on socials but don't know how.

Here are 4 very important factors to keep in mind before, during and consistently through your strategy.

#1️⃣ If you haven't already, make sure to identify your Target Audience. This will help you in establishing how & where you should be talking to them.

#2️⃣ Develop a marketing strategy that speaks directly to your Target Audience. Make sure that you focus on what pain points they have and make sure you give them value.

#3️⃣ Create attention grabbing graphics using your branding color and fonts. This is not only visually appealing but also gives off consistency.

#4️⃣ Make sure to engage with your followers/TA and hashtags you follow at least 15 mins per day. This will get your brand in front of new eyes potentially attracting them to visit your page &/or even better, follow you!!!

Comment below and let me know if this has helped you in any way. Follow me for more

10/31/2021

🗣Growth does not happen in comfort!

When we're in our “comfort zones,” we feel safe and secure because each day is predictable. However, if things aren’t changing, we aren’t growing. If we aren’t growing, we won’t survive.

You can learn more about yourself, your personality, and your potential by doing things that make you uncomfortable.

So, remember to do something every day that steps out of your comfort zone and into the life you've always dreamed of! 🌸

10/27/2021

Choose only one:
*Free food for a year
OR
*Free Gas for a year

10/26/2021

I know it's but, I couldn't pass up the chance to post a picture of my babies painting their very first Halloween pumpkin. 🎃

They were so excited to paint their pumpkins that they used up ALL OF THE PAINT! 👀. Yep...on those little pumpkins. It was SUPER messy but, so much fun!

Have a picture of your kiddo's pumpkins? Post it below for my babies to take a look, I know they'll love to see them!

10/24/2021

🗣Impromptu post

When Abuela calls asking to have here babies spend the night with her! 🙌🏽

And where do we choose to go?!?…Indoor go kart racing!😎

❤️ ❤️ 💪 🏁