08/15/2025
The MK5K Killeen is now in its 13th year in 2025. This annual race supports the Mary Kay Ash Foundation.
CASE STUDY: We successfully transitioned from a cumbersome manual sponsorship process to an efficient digital system.
Previously, securing sponsorships involved a time-consuming paper trail, including physical forms and checks, leading to delays and administrative strain. This digital transformation aimed to make sponsoring the event as quick and easy as the race itself.
Sponsors provided overwhelmingly positive feedback due to the convenience, and the streamlined process reduced expenses and enhanced the event's professional image.
The case study highlights that simplicity, visibility, security, and automation are key takeaways for successful digital transformation in community event fundraising.