Karla Pámanes - Brand Design

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Karla Pámanes - Brand Design Let’s make people fall in love with your business through strategic brand & web design.

Wednesdays will never be the same again. 🥹It’s been a week since the season finale, and I’m still not over it. I LOVE Te...
10/14/2026

Wednesdays will never be the same again. 🥹

It’s been a week since the season finale, and I’m still not over it. I LOVE Ted Lasso so much! The humor, the characters, the life lessons, ALL OF IT! And because apparently I can’t watch anything without finding a business lesson in it, here are 5 things Season 4 taught me about life and business. ⚽️

1. Dare to Blossom.
My favorite team pep talk! Down two goals against Chelsea, Ted reminds us that the fear of embarrassment can hold us back more than the risk of trying.

2. Keep Looking Forward.
When Rebecca’s past heartbreak makes her afraid of love, Ted reminds her that the rearview mirror is smaller than the windshield. A reminder not to let past wounds limit future possibilities.

3. Start Saying YES!
Watching Coach Alice shift her mindset and start saying yes reminded me how easily we can close ourselves off to opportunities out of fear or habit. Sometimes we just need to be open to what could happen next.

4. Progress Isn’t Always About Winning.
Richmond may have lost to Chelsea, but their incredible comeback was a victory in itself. A reminder that success isn’t always about the outcome, but about the courage to show up, take risks, and keep going.

5. BELIEVE... AND
I loved how the Lady Greyhounds gave the iconic BELIEVE sign a personal meaning, adding notes about what they each believed in. Because believing is just the beginning. What really matters is what we do with that belief.

Any other Ted Lasso fans here?

I love being my own boss. I just wish she’d leave me alone sometimes. 😂
10/14/2026

I love being my own boss. I just wish she’d leave me alone sometimes. 😂

10/13/2026

“And one day she discovered
that she was fierce, and strong,
and full of fire, and that
not even she could hold herself back
because her passion burned
brighter than her fears.”

Sharing one of my favorite personal brands I’ve had the pleasure of designing for a beautiful, inspiring, and loving woman, Carmen Smith.

Carmen is a Certified Grief Educator and Well-Being Coach who embodies the spirit of a pixie. 🧚🏼‍♀️ She infuses life with a sense of magic, joy, and a touch of enchantment. Through her personalized, holistic approach, she helps people navigate challenges, reconnect with themselves, and create a life that aligns with their deepest values and aspirations. ✨

Working with Carmen was one of my most beautiful experiences. 💗 It’s hard to explain just how beautifully she makes you feel seen, heard, and loved. She sees the light in you and helps you see it in yourself. 💫

It was an honor to help her create a personal brand that reflects who she is and the beautiful work she does in the world. ✨

Follow Carmen Smith and explore her work!

Scenes from this week 💛
10/12/2026

Scenes from this week 💛

My toxic trait is oversharing online and then being genuinely surprised when people know so much about my life. 🙈Like… w...
10/09/2026

My toxic trait is oversharing online and then being genuinely surprised when people know so much about my life. 🙈

Like… wait, how do you know that??? Oh, right. I told the entire internet. 😅

THIS. 🥹💗One of my favorite things about being a mentor is getting messages like this.Katie and I have been working toget...
10/08/2026

THIS. 🥹💗

One of my favorite things about being a mentor is getting messages like this.

Katie and I have been working together through my 1:1 design mentorship program, and last week she shared that she had her first $10K+ month! 🎉

And while I’m SO proud of this milestone, what makes me even happier is knowing how much work, commitment, and intention she’s put into growing her business.

Mentorship isn’t about having someone tell you what to do. It’s about having someone in your corner to help you navigate challenges, make decisions with confidence, stay accountable, and build a business that works for YOU.

I always say that my goal as a mentor is to help you get where you want to go, not where I think you should go.

Katie, I’m so proud of you! And I can’t wait to see what’s next. ✨

If you’re a designer looking for guidance, accountability, and someone who’s been through the ups and downs of running a creative business, I’d love to be in your corner, too.

💗 Learn more about my 1:1 mentorship program: karlapamanes.com/mentorship

Introducing: Dear Karla ☎️Over the years, I’ve gotten a lot of texts, DMs, emails, and calls from friends, clients, and ...
10/07/2026

Introducing: Dear Karla ☎️

Over the years, I’ve gotten a lot of texts, DMs, emails, and calls from friends, clients, and fellow business owners that basically start with: “Karla, I have a design question…”

And I LOVE them.

So I thought, why not turn them into a series?

Welcome to Dear Karla: branding emergencies, design dilemmas, and occasional creative crises, answered by yours truly. 🙇🏻‍♀️

Our first caller wants to know if sticking to the same fonts and colors over and over is a little too old-school… especially when someone else thinks it’s getting “boring.”

You can probably guess which side I’m on…

And now I need your questions!

Have a logo problem? A website that just feels off? Wondering if you need a rebrand? Confused about fonts, colors, file types, AI, or why your logo looks pixelated when you make it bigger?

DM me your design or branding dilemma, or email me at [email protected]. Your question might be featured in the next Dear Karla. 💗

Rest assured, names and identifying details will always be changed to protect the creatively distressed. 😂

Last week, I was wearing another political shirt at Lennon’s tennis lesson when he rolled his eyes at me and said he wou...
10/07/2026

Last week, I was wearing another political shirt at Lennon’s tennis lesson when he rolled his eyes at me and said he would never do that.

“Because what if some of my friends, or people I know, don’t agree with me?”

And I told him, “That’s kind of the point. That’s how you find people who share your values.”

A couple of steps later, as we were walking back, a woman from the tennis center stopped me and asked what my shirt said.

So I showed her: “James and Gina. Texas, but better.”

She looked at it and said, “Oh yes, please. I really hope so!”

And just like that, I made a new friend. 😂

Of course I looked at Lennon like… SEE?! THIS IS WHAT I’M TALKING ABOUT.

So yes, I’ll keep wearing the shirts. I’ll keep talking about the things that matter to me. And most importantly, I’ll keep showing up where it actually counts: at the ballot box.

Your voice matters. Use it. 🗳️

And your reminder: make your plan and VOTE EARLY.💗

Some people call me Karlita.My son calls me Ma.But you can call me when your brand needs a glow-up. 😉
10/06/2026

Some people call me Karlita.

My son calls me Ma.

But you can call me when your brand needs a glow-up. 😉

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San Antonio, TX

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