04/29/2026
📢 Only 29% of creative directors at U.S. agencies are women.
That number matters.
Creative direction shapes what brands say, how they say it, and who feels seen in the process. When women are underrepresented in those decisions, entire audiences can be misunderstood or overlooked.
For more than two decades, we’ve listened closely to women as consumers, leaders, decision-makers, and community members. And we’ve helped organizations craft messaging that reflects women’s real experiences.
Representation in leadership changes outcomes for organizations, audience members, and society as a whole.
When the people shaping the work understand the audience firsthand, they can create marketing that resonates.