Sue Borst Marketing

06/04/2026

Love my coworking space 💜 great coffee and food, and awesome vibe

Crowned Coffee Lounge + Success Space

05/26/2026

Most businesses don’t realize their messaging stopped evolving. The business grew. The services changed. The audience shifted. The employees turned over. But the messaging? Nope. Same.

A Brand Audit helps uncover whether your website, content, and marketing still reflect who your business actually is today.
Because great marketing doesn’t start with more content. It starts with clarity.

(Even If You Already Did One Five Years Ago)Most marketing people don’t wake up one morning and dramatically announce:“Our messaging no longer reflects who we are.”It is usually far less dramatic.Your website slowly starts sounding outdated. Your LinkedIn posts sound different from your propos...

05/25/2026

Memorial Day is more than a long weekend.

Today, we honor the men and women who gave their lives in service to our country — and remember that freedom is never free.

Grateful for their courage. Remembering their sacrifice. 🇺🇸 🇺🇸

05/22/2026

Last night was a great reminder that real human connection still matters.

The Ultimate MEGA MIXER brought together marketers, creatives, business owners, and communicators from across San Antonio — and the best part wasn’t the networking.

It was the conversations, reconnecting with old friends, meeting new people, and the moments in between.

In a world of perfect social feeds and endless content, people still connect with people.

Huge thanks to the hosts for such a fun evening.

05/21/2026

AI can generate content in seconds.
But clear brand messaging still needs human insight, strategic thinking, and a real understanding of the people you’re trying to reach.

Because the best brands don’t just create more content.
They communicate clearly, consistently, and in a way that actually sounds human. READ BLOG - link in bio

SueBorstMarketing BeYourBrandEveryDay

05/14/2026

Apparently I’m hot desking now. 🔥💻

Translation? I joined a coworking space because… as much as I love my home office, talking to myself and my coffee machine all day was starting to feel a little too normal.

Today I learned there’s actually a name for what I’m doing.

A hot desk is basically a workspace nobody owns.

You show up, grab an open desk, get your work done, pack up, and tomorrow… someone else sits there.

No family laundry in the background.
No Amazon deliveries interrupting Zoom calls.
No “I’ll just quickly unload the dishwasher…”

Just fresh energy, new conversations, and a reminder that sometimes the best ideas happen when you change your environment.

Also… who knew I’d be learning coworking vocabulary in 2026? I love hot-desking 🔥💜🫶

Any fellow hot deskers out there? ☕✨

05/14/2026

A brilliant San Antonio Wednesday night ✨

An inspiring evening at The Pearl, one of my favorite spots in the city, hearing entrepreneur Holly Thaggard share the real story behind Supergoop!—the clean skincare and SPF brand known for skin-friendly ingredients, innovative sunscreen products, and helping make sun protection part of everyday skincare.

Real founder stories. Real risks. Real pivots. Real wins.

Old friends. New connections. Great conversations.

And yes… going home with some Supergoop sunscreen didn’t hurt either ☀️

05/12/2026

Your logo may be cool. Your website may look professional. Your social media may even be active. But if you still struggle to clearly explain…

✨ What makes your business different
✨ Who your product or service is really for
✨ Why someone should choose you over everyone else

That’s not a product issue.
That’s not a service issue.

That’s a brand clarity issue.

In my latest blog, I’m sharing 4 real-world brand messaging transformations—and the strategic shifts that helped organizations move from:

“We’re good at what we do…”

to

“Now people actually get it.”

From nonprofits and financial services to staffing, education, and the arts…

These are real stories. Real brands. Real results.

🔗 https://www.sueborstmarketing.com/post/brand-messaging-examples-5-real-examples-and-what-growing-businesses-can-learn

By Sue Borst | Sue Borst Marketing | San Antonio, TXIf you’ve ever looked at your website, your LinkedIn page, your brochure, your elevator pitch… and thought: "Why does this all sound like five different companies?"You’re not alone.Most growing businesses don’t have a marketing problem.They...

05/09/2026

Behind every strong brand… there’s often a strong woman in the story - and behind me, was my mum every step of the way 🩷

This Mother’s Day, I’m celebrating the mums, grandmothers, mentors, and mother figures who lead with strength, heart, wisdom… and usually a pretty good sense of humour, too.

Happy Mother’s Day. ❤️

05/09/2026

Ending the week with a client meeting reviewing April’s performance and mapping out May.

But this wasn’t just about content calendars—it was about clarity.

Behind every post is a business trying to grow. And you don’t need more content—you need messaging that reflects who you are, connects with the right audience, and supports where you’re going next.

Yes, we reviewed April.
Yes, we planned May.
But more importantly, we aligned the message behind it all.

Because when your message is clear, your marketing works harder—and feels a whole lot easier.

If your business is growing but your messaging hasn’t caught up, it might be time to fix that.

👉 Let’s talk. Send me a message or reach out to learn more about my Brand Messaging Audit.