CKJ Media Digital Marketing

03/06/2026

The Magic Number Formula - Part Five

Here is a quick recap of "Case Story" winners who learned how important their "Magic Number" was for their business:

Dr. Sam, the dentist who used the "Magic Number Blueprint" to bring in 86 new patients;

Lisa, the home services business owner who used the "Magic Number Blueprint" to more than 7X her business in 12 months;

Bill, the personal development coach who, starting from nothing, used the "Magic Number Blueprint" to build an 8-figure coaching business ... generating well over $25 million in sales;

Vincenzo, Hassan, and Ingrid, who used the "Magic Number Blueprint" to build a...

Click the link below to view the rest of this article.

Here is a quick recap of "Case Story" winners who learned how important their "Magic Number" was for their business: Dr. Sam, the dentist who used the "Magic Number Blueprint" to bring in 86 new patients; Lisa, the home services business owner who used the "Magic Number Blueprint" to more than 7X he

03/05/2026

The Magic Number Formula - Part Four

Have you ever watched, or heard about the movie Good Will Hunting?

Whether you have, or have not, you'll want to pay close attention to what I'm going to share with you today.

Matt Damon, a well known actor in many circles, played the main character in the movie Good Will Hunting. In his role as a janitor, working at MIT, Will (Matt Damon's character), came across what many might consider an impossible math problem on a blackboard.

Will solved the math problem anonymously, as though it was no challenge at all. Please understand, Will was not a student at MIT ... he was a janitor, earning an honest living.

The professor who created the challenging math problem, no doubt fascinated someone actually solved the math problem, decided to set up another, even more difficult math problem!

Click the link below to view the rest of this article.

Have you ever watched, or heard about the movie Good Will Hunting? Whether you have, or have not, you'll want to pay close attention to what I'm going to share with you today. Matt Damon, a well known actor in many circles, played the main character in the movie Good Will Hunting.

02/27/2026

The Magic Number Formula - Part Three

Today we will continue where we left off ... identifying the 5 Categories we need to isolate in order to determine the Content Piece Category Points - the second number in the "Magic Number Formula" equation.

We have already identified the content pieces within the Branding and Navigation categories on our subject website. If you did your homework, you should have found a few similarities when isolating the Branding and Navigation categories on your website.

Next, my goal today is to identify the content pieces within the 3 remaining categories.

Click the link below to view the rest of this article.

Today we will continue where we left off ..

02/26/2026

The Magic Number Formula - Part Two

"Spoiler Alert!"

This is where I give the answer to yesterday's homework, so if you didn't finish ... close your eyes and scroll down a little bit...

The answer is 21 links identified with the hand icon in the image.

If you got this right, you are definitely ready for the next portion of the "Magic Number Formula."

On August 6, 1991, the first website was launched by Tim Berners-Lee, a British computer scientist, at the European Organization for Nuclear Research, CERN.

Here is a link for you to check it out: https://info.cern.ch/hypertext/WWW/TheProject.html

On that page you can see quite a few links, and the content was strictly text only, or just written content, as seen in the screenshot image below.

Click the link below to view the rest of this article.

https://www.linkedin.com/pulse/magic-number-formula-part-two-kelly-jones-txcnc

"Spoiler Alert!" This is where I give the answer to yesterday's homework, so if you didn't finish ..

02/25/2026

The Magic Number Formula - Part One

Did you figure out YOUR "Magic Number" during the "What's Your Magic Number?" series?

If so, great job! If not, this next series is for YOU!

"Lion" is a movie based on the true story of Saroo Brierley.

Imagine being 5 years old, and experiencing the trauma of being separated from your family. Now, add to that trauma the harsh reality that you are traveling thousands of miles away from your family at that age.

Click the link below to view the rest of this article.

Did you figure out YOUR "Magic Number" during the "What's Your Magic Number?" series? If so, great job! If not, this next series is for YOU! "Lion" is a movie based on the true story of Saroo Brierley. Imagine being 5 years old, and experiencing the trauma of being separated from your family.

02/23/2026

What's Your Magic Number? Part Cinq

Did you complete your homework?

If you did, today you'll know YOUR "Magic Number"!

Before we dive into the work -- let's recap...

Our first 4 "Case Story" business owners:
Dr. Sam, the dentist who used the "Magic Number Blueprint" to bring in 86 new patients;
Lisa, the home services business owner who used the "Magic Number Blueprint" to more than 7X her business in 12 months;
Bill, the personal development coach who, starting from nothing, used the "Magic Number Blueprint" to build an 8-figure coaching business ... generating well over $25 million in sales;
Vincenzo, Hassan, and Ingrid, who used the "Magic Number Blueprint" to build a 9-figure a year supplement business;

Click the link below to view the rest of this article.

https://www.linkedin.com/posts/ckjmedia_whats-your-magic-number-part-cinq-did-activity-7428161153710825472-DT6x?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAvE6oIBgy4XKMmdPcIrnNH8yj1XmVF9VWo

02/20/2026

What's Your Magic Number? Part Quatre

Today, I'll reveal the first half of the "Magic Number Formula"!

But first, let's do a quick recap...

Our first 3 "Case Story" business owners:
Dr. Sam, the dentist who used the "Magic Number Blueprint" to bring in 86 new patients;
Lisa, the home services business owner who used the "Magic Number Blueprint" to more than 7X her business in 12 months;
Bill, the personal development coach who, starting from nothing, used the "Magic Number Blueprint" to build an 8-figure coaching business ... generating well over $25 million in sales;

Click the link below to view the rest of this article.

https://www.linkedin.com/posts/ckjmedia_whats-your-magic-number-part-quatre-today-share-7427837787787157504-qF2T?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAvE6oIBgy4XKMmdPcIrnNH8yj1XmVF9VWo

02/19/2026

What's Your Magic Number? Part Trois

Did you complete your homework?

If not, stop right now and count those links!

Today you will be taking the next step towards finding YOUR "Magic Number"!

Quick recap...

Our first two "Case Story" business owners: Dr. Sam, the dentist who used the "Magic Number Blueprint" to bring in 86 new patients -- and Lisa, the home services business owner who used the "Magic Number Blueprint" to more than 7X her business in 12 months!

"Okay, that is fine for those businesses, but I'm a Coach/Consultant ... this "Magic Number" stuff can't work for me ... can it?"

Well, our next "Case Story" should answer your question.

Click the link below to view the rest of this article.

https://www.linkedin.com/posts/ckjmedia_whats-your-magic-number-part-trois-did-activity-7427456592062648320-MguA?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAvE6oIBgy4XKMmdPcIrnNH8yj1XmVF9VWo

02/18/2026

What's Your Magic Number? Part Deux

Get EXCITED ... today you will take the first step towards finding YOUR "Magic Number"!

Do not take this lightly. This first step is critical, so pay close attention to the steps I give you.

But first, let's do a quick recap...

Our first "Case Story" was about Dr. Sam, the dentist. He struggled to bring in new patients.

Then, he learned his "Magic Number," it was applied to the "Magic Number Blueprint," and his business exploded with 86 new patients within 30 days!

In case you're wondering if this only works for medical professionals ... the answer is NO!

Our next "Case Story" involves Lisa, a home services business owner.

Lisa was barely scraping by in her business ... only getting up to two jobs booked per month.

Yes, she was getting referrals due to the excellent work being done for her clients.

She did some local advertising to get shared leads from a couple of well know sites. One was a lady that has a list (I believe her name starts with an "A"), the other, some huge "Group" something site...

Unfortunately, this wasn't enough to really scale her business.

Lisa learned about the "Magic Number Blueprint," and after finding her "Magic Number," then activating the "Magic Number Blueprint," her business took off!

In fact, she more than 7X'd her business in 12 months ... going from barely two booked jobs a month, to 3 booked jobs a week!

So, how did she find her "Magic Number"?

Right now, take a look at your website.

Now, before you ask ... NO, you do not need tech skills to do this!

You are going to focus on one thing ... the number of links, also known as hyperlinks.

Wait, I thought you said I do not need tech skills! Patience my friend ... this part will be easy.

Okay, for those of you who already know how to identify a link, please be patient with those that don't.

When you move your mouse cursor over anything on your website, and it changes from an arrow icon, to a hand icon, that is a link.

Go ahead, try it right now ... just move your arrow cursor (or hover your cursor) over anything. If it becomes a hand icon, that is a link.

Now, the first step to find your "Magic Number" is to count the number of links on the first page of your website. No, the number of links is not your "Magic Number" -- one step at a time. Your task is to count the number of links on the first page of your website.

Please do not rush this part, or take it lightly. You need to be specific here.

The number of links on your website is an important part of the "Magic Number Formula" -- without it, you will not be able to learn your "Magic Number"!

In the next part of this series, titled: "What's Your Magic Number? Part Trois" -- you'll learn the next step towards finding YOUR "Magic Number"!

Until then, make sure you write down the number of links you found on your website. Also, comment below with the number of links you found!

02/17/2026

What's Your Magic Number?

Do you know your "Magic Number"?

Wait, what?

Here is a little know FACT...

Every business on this planet, that has a website, has a "Magic Number"!

Now that I've given you a little more context ... do you know YOUR "Magic Number"?

Still drawing a blank?

Okay, I'll share with you a true story, to help you understand just how important it is for you to know, YOUR "Magic Number."
By the way, in order to respect the privacy of our main character, several specific details have been changed, but the resulting success is what actually happened.

Now, onto our story...

Dr. Sam was a great dentist who spent time doing live videos on a popular, single word, social media site that is spelled using a four-letter word followed by the word book (... if you missed that, comment below and I'll share the name 😉- *hint ... the thing between your neck and the top of your head).

Dr. Sam was trying desperately to build his practice, but was struggling to bring in new patients.

Like many, he tried everything, social media posting, running ads, word of mouth, offline ads ... well, I could go on, but nothing was working successfully.

One day, Dr. Sam received a text offering to help him with his practice. Ultimately, he reasoned it was just more SPAM, and disregarded the text.

The person who sent the text, was relentlessly persistent.
Eventually, Dr. Sam decided to accept the help.

Dr. Sam learned his "Magic Number," it was applied to the "Magic Number Blueprint," and then it happened...

Within 30 days, his practice went from struggling, to bringing in 86 new patients (his Average Initial Patient Value was between $1,000 to $1,500 ... you do the math)!

So, what was Dr. Sam's "Magic Number" you ask?

Turn on notifications for the next part of this series titled: "What's Your Magic Number? Part Deux."

07/02/2025

**🚨 Wait until you see this...**

This real estate agent went from spending $800/month on shared leads to generating 20 exclusive leads for $200. 💰

But to do it, she had to completely reinvent how lead generation works.

It's absolutely insane. 🤯

This is what industry experts call the "Foundation-First Approach" - and agents who discover it never go back to buying leads again.

Here's the thing... 👇

Most agents think you need massive budgets to compete. They're spending $300-800 monthly on Zillow leads, competing with 2-3 other agents for every prospect.

Their conversion rate? 2%. Maybe less. 📉

But the agents who crack this code? They're doing something completely different.

They start with what researchers call the **Organic Foundation Phase**. No ad spend. Just strategic positioning:

🎯 Local SEO optimization that gets them found when people search "realtor near me"
📝 Content marketing that positions them as the neighborhood expert
📧 Database reactivation that turns past contacts into referral machines

Then - and this is where it gets interesting - they add **Strategic Paid Elements**:

📱 Hyper-local Facebook ads targeting specific neighborhoods with $5-10/day budgets
🔍 Google Ads for long-tail keywords where there's less competition
🎯 Retargeting campaigns that convert 3-5x better than cold traffic

Finally, they **Scale What Works** while maintaining that organic foundation. 📈

The craziest part?

Industry studies have been tracking this entire system for years. Hundreds of case studies. Real numbers. Actual transformations.

Agents using this approach are seeing:
✅ 20x ROI on email marketing
✅ 300% increases in Google Business Profile leads
✅ 67% more leads than agents who don't follow the system

The fully proven Foundation-First system has helped agents go from spending $800/month on shared leads to generating 15-20 exclusive leads monthly with a $200 budget. 🎉

And they really did it without massive marketing budgets or competing with Zillow.

**What's your biggest lead generation challenge right now? Drop a comment below! 👇**

PS Feel free to tag/share this post with any Real Estate Professionals in your Network. 👇

03/29/2025

Having positive reviews is NOT enough in this day and age. People don't trust old reviews. Worse - They might wonder if you're still in business!