02/01/2022
CRO is much more than launching experiments. New CXperts Inc clients often cite the need for a more organized, scalable to help drive a truly customer-centric approach. 🤝
The iceberg analogy illustrates that a cohesive and successful testing program is comprised of a broad range of critical activities and skillsets “below the surface” to support any given experiment.
Do you agree? What other skills “below the waterline” are missing?