WriteGood

06/24/2024

Win any war of words when you hire me. Get ad-copy that drops the mic when it matters most.

06/18/2024

Self-confident. Self-deprecating. And right now, self-employed. Hire me for ad-copy that makes you look like a million bucks—which may make you a couple of million buck$. What I lack in good looks, I make up for in alliteration.

Full-Time. Freelance. Full-Lance?

06/13/2024

Too soon? Never. Hire me as a CD or Copywriter and I’ll not only go gangster on your projects, I’ll tell you about the time Suge Knight actually kidnapped me. It was NOT all a dream.

06/11/2024

Hire me to get all the good stuff and none of the nonsense. Your HR person will thank you.

05/18/2024

UCSD
Full rebrand. Website, print, video, social, and OOH copy creation.

UCSD believes that a little bit of mischief can do a whole lot of good for the world. That's why sometimes they break from the ordinary to do breakthrough work. It's why Suman Kanuganti hacked Google Glass to create a device that allows the blind to see. Why Rae Armantrout dismantled and reassembled the English language to confront crisis through verse. And why Darren Lipomi deconstructed molecules to make stretchable electronics that are practically indestructible. They’re not causing all this mayhem because we're reckless. They’re breaking things because they are not afraid to make them better.

The writing was a Triple Gold Winner as the CASE Awards.

05/17/2024

Coolsculpting: Social

Copywriter. Concept Creator. Brand Voice. Executive Creative Director

Coolsculpting is the most chill way to get rid of unwanted fat—by freezing it to death. I wrote and creative directed the brand’s entirely new website and both their HCP and Consumer social media efforts. Click on the images to be taken to the site and social.

05/17/2024

Johnsonville Brattender: Social

Brand voice. Creative concept. Social Media Campaign.

The Brattender will gladly give you a little food for thought. And that food should always taste like a brat. We created this fictional character who would post daily affirmations to the sausage he loves. We wrote and posted hundreds, and here are a few of my favorites.

05/16/2024

Illumina

Brand voice. Creative concept. Full website, print, video, social, and OOH copy creation.

llumina wanted to expand from its focus in genomics to fully encompass RNA, Epigenetics, and event Proteins to better provide clinically meaningful data in the world of multiomics. Integrating multiomics gives you the sum of all parts, allowing you to see what you might be missing in order to see the entire picture.

Won 2 Platinums at the 2021 Marcom Awards for Excellence in a Creative Campaign.

05/16/2024

Galleri

Brand voice. Creative concept. Full website, print, video copy creation.

The Galleri Test takes the ‘what ifs” out of cancer. This wonderful campaign took home 2 golds from the Muse awards.

The print is written so I can be read with and without the “what if’s”

05/16/2024

361 Running

Brand voice. Creative concept. Print. Website. Social. Digital Banner copy.

361 is a running shoe. How original. There’s only like two million shoe brands advertising the same thing to the same people. But 361 is a bit different. Because they are the underdogs. With small budgets. And one advantage. They’re not talking to everybody. Just real runners. So, we decided to be really honest about our shoes, and the shoe industry.

05/15/2024