CUENTO Marketing

CUENTO Marketing CUENTO = STORY = BRAND

Have you been trying to break into the sports industry?Read Matt Coy’s full article to hear how he broke in, along with ...
09/17/2026

Have you been trying to break into the sports industry?

Read Matt Coy’s full article to hear how he broke in, along with tips and tricks of how you can break in yourself.

🔗: bit.ly/3UUpZy8

CUENTO team field trip!Last week, the CUENTO team took a trip to Snapdragon Stadium to learn more about what we do on ga...
09/16/2026

CUENTO team field trip!

Last week, the CUENTO team took a trip to Snapdragon Stadium to learn more about what we do on game days for SDSU. Whether that’s calling the show, loading in media for the videoboard, updating the script; the team learned about it all.

It’s so important to expose our team to other areas of business that might not be their specialty. It’s about learning, supporting, and cheering on our team.

Then, it was time to put it all into action. The CUENTO x SDSU crew spent game day helping bring the entire experience to life!

Another ballpark. Another Major League Baseball partnership.Wayne Partello and Matt Coy recently spent time at Target Fi...
09/15/2026

Another ballpark. Another Major League Baseball partnership.

Wayne Partello and Matt Coy recently spent time at Target Field working alongside the Minnesota Twins’ in-house team.

One of the advantages CUENTO brings to these partnerships is perspective. Our team has spent decades working across professional sports, inside organizations and alongside teams throughout the industry.

That experience allows us to come in with fresh eyes, share industry benchmarking and work collaboratively with the people who know their organization and fans best.

We’re excited to add another MLB organization to the growing list of teams trusting CUENTO to work alongside their people and help make strong teams even stronger.

09/10/2026

Behind the Helmet 🏈 👀

With new faces joining SDSU Football this season, CUENTO helped create Behind the Helmet, a social series designed to introduce fans to the people behind the jerseys.

From their journeys to SDSU to their personalities, hobbies, and lives outside of football, the series gives Aztec fans a chance to get to know the newest members of the program beyond what they see on game day.

And the entire series was shot on Snapdragon devices. 📱

We officially kicked off our season with the Los Angeles Rams at SoFi Stadium. 🏟️We’re grateful for the opportunity to p...
09/09/2026

We officially kicked off our season with the Los Angeles Rams at SoFi Stadium. 🏟️

We’re grateful for the opportunity to partner with such a talented organization, supporting game presentation and helping bring memorable moments to life for Rams fans at SoFi Stadium.

Projects like these are always about more than the work; they’re about the people. The passion, preparation and collaboration behind every game day experience are what make organizations like this so special.

A huge thank you to the Rams team for welcoming us and trusting CUENTO to be part of the game presentation and fan experience process. We’re excited to work alongside such an incredible group and create unforgettable moments for Rams fans all season long.

09/08/2026

The docuseries you didn’t know you needed. Introducing The Climb Season 2‼️

New faces. New systems. New conference.

Season 2 of The Climb takes fans inside SDSU Football as the program navigates its next chapter. Working alongside SDSU Athletics, CUENTO helped bring that story to life by capturing the work, personalities, and moments shaping the program from the inside out.

The Climb goes beyond game day to show what it really takes to build a program. Not just the highlights. The work behind them.

Watch The Climb Season 2: bit.ly/4d9jgqb

09/04/2026

It starts with the fans. 🏈

CUENTO joined SDSU Football to capture First Saturday at Snapdragon Stadium, where fans got the chance to meet the team, connect with players, and get an early look at what’s ahead this season.

09/03/2026

4 stations. 67 players. Thousands of assets.

One day in. A season’s worth of content out.

CUENTO spearheaded SDSU Football's 2026 Media Day, from developing the creative vision and designing each set to moving 67 players through multiple CUENTO-led and SDSU-driven stations, all while keeping production running smoothly from start to finish.

We’re excited to welcome Courtney to the CUENTO team!Courtney brings nearly a decade of sports marketing experience, wit...
09/02/2026

We’re excited to welcome Courtney to the CUENTO team!

Courtney brings nearly a decade of sports marketing experience, with a background spanning digital marketing, paid media and omni-channel strategy.

She began her career with Sporting Kansas City, managing the club’s digital platforms before moving into a more strategic marketing role. Most recently, she led overall club marketing and paid media strategy for San Diego Wave FC, helping drive ticket and merchandise sales.

We’re so excited to have you on the team!

Welcome to CUENTO, Nik!Nik is a creative leader and multidisciplinary designer with more than a decade of experience acr...
08/27/2026

Welcome to CUENTO, Nik!

Nik is a creative leader and multidisciplinary designer with more than a decade of experience across sports, entertainment and consumer brands. Throughout his career, he has worked with organizations including the Boston Bruins, Boston Celtics, New Orleans Saints, New Orleans Pelicans and, most recently, D.C. United and Audi Field.

His experience spans art direction, branding, illustration, apparel, packaging and campaign design, all grounded in a passion for building strong brands and creating work that connects with people.

We’re thrilled to have Nik on the team!

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