mdg.agency

mdg.agency mdg, a Freeman company, is a marketing-driven agency with a long-standing track record of creating powerful campaigns that deliver results. RESULTS.

As the nation’s leading agency specializing in event and association marketing, mdg delivers results. mdg is an agency with a strong track record of creating powerful campaigns that deliver exceptional return on investment. Unlike traditional agencies in the space, mdg brings together marketing researchers and strategists, digital and interactive media experts, event and association management spe

cialists and data analysts with a robust creative team to offer complete marketing solutions that help clients achieve their objectives. mdg has served as a strategic partner for several of the most successful trade shows in the country and currently works with ten of Trade Show Executive’s Gold 100. We have helped market new events—including the biggest trade show launch in history—and reposition and rebrand mature events. We have worked with our clients to increase qualified attendance, exhibitor participation and market share by reacquiring lapsed participants, attracting new participants from core and niche markets, expanding internationally, drawing key attendees through VIP programs and capitalizing on the unique opportunities that exist in their respective marketplaces. In addition to event marketing, mdg serves several association clients in other capacities to help them advance a broad range of initiatives. Leveraging in-depth knowledge of their industries and audiences, mdg develops and executes communication and marketing plans aimed at increasing membership, promoting professional development opportunities, increasing subscribership, building participation in ancillary events and supporting sales, sponsorship and revenue objectives. Our fusion of strategy, design and technology builds brands, increases awareness and expands markets and market share to help grow bigger and better events and associations. Contact mdg today and let us help you achieve the results you want.

05/28/2026

Between bites, the mdg team hosted the largest press breakfast, secured a feature for The National Restaurant Show on local NBC news, managed onsite social media, captured 60+ interviews, ran a podcast recording space on the floor and welcomed international attendees from over 112 countries.

05/26/2026

61% of attendees say their biggest frustration at events is navigation and vendor discovery. (Freeman End-of-Year Trends Recap, 2025) Eve fixes that.

She's an AI voice agent that helps attendees find the right sessions, exhibitors and conversations, all while giving organizers the insight to plan smarter. See her in action at ECEF May 27 with the mdg team.

mdg is built on people who never stop learning and never shy away from a new experience. That's why we love events!Patri...
05/20/2026

mdg is built on people who never stop learning and never shy away from a new experience. That's why we love events!

Patrick's expertise isn't just taken from the classroom, it comes from a continuous dedication to learning, throwing himself into new situations and understanding different cultures. And that's exactly the mindset that makes great paid media, because it's never as simple as flicking a switch. Results take time, and knowing how to bring your clients along on that journey is where the real skill lies.

International audiences aren't losing interest. They're just more selective about which trips are worth it.Staying visib...
05/07/2026

International audiences aren't losing interest. They're just more selective about which trips are worth it.

Staying visible between cycles, speaking to each market specifically and getting ahead of visa and compliance timelines before they become a barrier — that's what keeps global participation strong.

Start with the tips in this carousel. If you want help putting them into practice, comment below or send us a message.

Your impact deserves more than a PDF. It deserves to be seen, explored and remembered.That’s why we recently partnered w...
04/15/2026

Your impact deserves more than a PDF. It deserves to be seen, explored and remembered.

That’s why we recently partnered with AGC of America to transform their annual report into a web-based experience built for how people engage with content today. Instead of a static document, it became a resource designed to reach people and continue working for your organization long after it’s published.

What’s one thing you wish stood out more in your impact report? Drop it in the comments and we’ll share how we’d bring it to life.

04/09/2026

There’s your pet’s name… and then there’s what you actually call them.
What's your furball's nickname?? 🐶🐱

04/07/2026

We’re lucky to work alongside organizations advancing science in ways that truly impact everyday life. 🌎🩺

From improving early detection to expanding access to care, their work goes far beyond the event itself. It shapes how we understand health, make decisions and support communities around the world.

This World Health Day, we’re proud to stand with the scientists, clinicians and innovators driving that progress forward.

04/01/2026

Pouring one out for April Fools’ Day… just not into a cup.

How long did it take our VP and President to figure out that mdg was sipping out of literally anything else during the weekly meeting?

03/30/2026

At the start of your career, success is about what you deliver. As a leader, it becomes about what your team delivers.

Shauna Peters, Vice President and Marketing Strategist at mdg, shares how leadership fundamentally changes the role, shifting the focus toward supporting and elevating others.

This Women’s History Month, we’re highlighting five reminders for both new and experienced leaders to keep in mind.

There's a difference between reacting to change and building something that evolves with it.Dynamic leadership doesn't c...
03/19/2026

There's a difference between reacting to change and building something that evolves with it.

Dynamic leadership doesn't control every variable — it creates conditions for new thinking and trusts teams to work through complexity as it unfolds. That's what makes strategies resilient over time, and it's something Laura Davidson, SVP, Digital at mdg, consistently demonstrates.
It's also at the heart of this year's Women's History Month theme: Leading the Change: Women Shaping a Sustainable Future.

The question isn't whether change will happen — it's how we choose to lead through it.

How has your approach to change evolved? What's helped you navigate it with more clarity or confidence?

Address

San Diego, CA

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+16192981445

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