Primaluxe

Primaluxe 20+ years of creating, defining and building brands with innovative visual solutions. Specialties: Branding, Corporate Identity, Integrated Brand Communications.

We have an innate passion for print design and a drive to continually raise the level of our craft. Founder of Primaluxe Design Studio, Betsy has been creating amazing work for over 20 years, defining and building brands with innovative visual solutions. She has an innate passion for print design and a drive to continually raise the level of her craft. Betsy's experience runs the gamut, from buildi

ng corporate brands to designing consumer packaging to creating memorable invitations and announcements. This experience has given her the opportunity to work with organizations such as: Krispy Kreme, Porsche, Starbucks, Emory University, CNN, Make-A-Wish Foundation, Coca-Cola and Budweiser. Betsy’s award-winning work has been featured in several publications and galleries including: HOW International Design Annual, Graphic Design : USA, typographyserved.com and the Behance Network Gallery. Heavily involved in design education, Betsy also worked as an instructor at the Portfolio Center for 8+ years and served as a critique panelist for AIGA’s annual portfolio review. A graduate of the University of Tennessee, Betsy holds a BFA in Graphic Design. Custom Invitations + Announcements.

I know what you did!!! 😂😂😂
10/01/2017

I know what you did!!! 😂😂😂

Years after Avatar's release, there's one thing Steven (Ryan Gosling) just can't get over. Get more SNL: http://www.nbc.com/saturday...

Oh my 😍 The close up of this is everything!
08/31/2017

Oh my 😍 The close up of this is everything!

1,458 Likes, 86 Comments - Joanna Chia () on Instagram: “When "You know nothing" actually becomes the most apt expression. Didn't wanna post this earlier…”

I ❤️ the smell of new business cards in the morning 😊 These are really Phase 1 of my updated business cards, but should ...
08/18/2017

I ❤️ the smell of new business cards in the morning 😊 These are really Phase 1 of my updated business cards, but should work just fine for a last minute business trip! moo.com for the win! 🙌🏼🙌🏼🙌🏼

08/14/2017

Crafting a perfect world 😍 Let's hope this art form never dies!
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"What happens if you make a mistake?"
"I cry."

😆😆😆😆

07/17/2016

What design is meant to do

Are you choosing your MUST or are you a slave to your SHOULD? Give this a peek. It could change everything!   Elle Lunah...
07/09/2016

Are you choosing your MUST or are you a slave to your SHOULD? Give this a peek. It could change everything! Elle Luna

https://youtu.be/_yu7h60tb5c

Throughout our lives we arrive over and over again, at what writer, designer and artist Elle Luna has coined the The Crossroads of Should and Must. We arrive...

06/28/2016

Um. What???!! 💗💗💗💗

06/03/2016

Cannot. Stop. Watching. :D

As a designer there are projects, and then there are labors of love. In a perfect world they would all be labors of love...
05/27/2016

As a designer there are projects, and then there are labors of love. In a perfect world they would all be labors of love, but hey ... you gotta make a living. But when you do get one that is, it's almost all you can think about, sometimes even long after it's done. And when you go back and look at what you created, you remember all the tiny details that went into that piece and every little decision you made and you can't help but feel your heart and soul staring back at you. This was one of those

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San Diego, CA

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