K3ative

K3ative Help promote your company thru creative design in print media.

HANG TAGSShare the love with printed hang tags! Perfect for logos or gift tags.Hang tags are a creative way to add custo...
02/02/2023

HANG TAGS
Share the love with printed hang tags! Perfect for logos or gift tags.
Hang tags are a creative way to add custom messages, pricing, product information, branding, and more!

A-FRAME SIGNSOrder A-frame signs for marketing that really makes the grade!Perfect for all-weather wayfinding, menus, sp...
01/25/2023

A-FRAME SIGNS
Order A-frame signs for marketing that really makes the grade!
Perfect for all-weather wayfinding, menus, special events, sales & promotions, announcements, and more!

08/17/2020

DNG vs RAW

Last post I talked about common file formats. In this post I'll briefly go over DNG vs RAW.
You're going to captured those great once-in-a-lifetime photos of vacations, weddings, graduations, and more, you are likely going to save those images so you can upload them to your website or print them for keepsakes. Should you use DNG or RAW format? This is one of the most important questions that you as a photographer need to ask yourself, because it will definitely affect your digital photography workflow.

What is RAW?
RAW images, are truly “raw”, meaning they do not use compression. Unlike JPEG files that can be easily opened, viewed and printed by most image-viewing/editing programs, RAW is a proprietary format that is tied to the camera manufacturer and sensor, and therefore is not supported by all software products. RAW shows more shades of colors and better representation of white balance, contrast, exposure etc. In addition, changes made to RAW files are non-destructive. Only the metadata that controls the rendering is altered, but the original file data remains untouched. The disadvantage of RAW is that not all software packages can open RAW files. If you have a brand new camera that just got released, you might need to wait for a while for software companies to catch up and update their software so that your RAW files could be opened and worked on.

What is DNG?
DNG is Adobe’s proprietary image standard that was created to store image data in a generic, highly-compatible format, unlike RAW files that have specific formats based on manufacturer and camera type. That's the advantage of DNG is that although it was invented by Adobe and is supported in all Adobe applications, any software that can read or convert DNG format can be used. Converting RAW files to DNG is highly recommended as this will significantly decrease the size of the images, making them easy to download, upload, or send via email. On the disadvantage side, conversion from RAW to DNG takes extra time during the import process. DNG strips out most of the unrecognized meta data from RAW files, making it impossible to retrieve this data from DNG in the future.
Because all changes are written into the DNG file, you need to back up the entire DNG file every time you make changes to it.

08/08/2020

MOST COMMON FILE FORMATS USED BY PHOTOSHOP

Have you ever asked yourself, “what format do I send this files as”, “what should I save this as..” etc. What is the difference between PSD, Tiff, Jpg, gif and png? In this short guide you will learn about the most popular formats and what they are used for.

There are lots of other file formats. But these are the most commonly used ones. These are the ones you will normally save projects to:

PSD (Photoshop Document)
This is the main file format for Photoshop. It’s the best for using as your working file. It supports RGB, CMYK, LAB and Duotone color spaces. This format supports all of Photoshop’s features. A PSD saves all the layers, masks, channels, paths etc.
Quality Loss: None
File Size: Large
Layers: Yes
Transparency: Yes
Animation: Yes
Uses for: Master working file

PSB (Photoshop Big)
A Psd is the same as a PSD, but supports larger files. A PSD has a file limit of 30,000 pixels or 2 Gb. If you need a larger file, save it as a PSB (Photoshop Big) which supports 300,000 pixels or 4 Exabytes. Exabytes = 1,024 Petabytes, 1 Petabyte is 1024 Terabytes.

TIFF (Tagged Image File Format)
This is similar to a PSD in many ways and supports most of Photoshop’s features (Tiff v6). This is a lossless format, so file sizes can be large. It also supports RGB, CMYK, clipping paths, and alpha channels transparency. The most common use for Tiff is a print file. It’s very common to send a tiff for offset printing.
Quality Loss: None
File Size: Large
Layers: Yes
Transparency: Yes
Animation: No
Uses for: Hi-res delivery, lossless file for print.

JPG (Joint Photographic Expert Group)
Jpg is the most common format for saving photos when you need a smaller file size. When you need to email a photo, upload it to a website of social network, share on mobile etc. Most photos you see online are jpg.
Because they are compressed, they suffer from generational loss. This means if you keep saving a jpg file over and over, it will deteriorate in quality. When you save a jpg, you will see a quality slider. Higher quality looks better, but its also a large file size. Lower quality makes the file smaller, but the quality will be worse.
Quality Loss: Yes
File Size: Small
Layers: No
Transparency: No
Animation: No
Uses for: Uploading, sharing, webpages, social media.

GIF (Graphics Interchange Format)
A gif file is also used online. It compresses by reducing the number of colors in an image to 256. It remaps all the colors in the image to it's cLUT (Color Look Up Table). It shifts colors to the closest match. Because of this, you will see posterization of photos. However, line art and solid colors do very well in gif. The main use for gif is small animation files. You have seen animated gifs, be it online, or in emails. Gifs also support basic transparency whereas jpg’s do not.
Quality Loss: Yes
File Size: Small
Layers: No
Transparency: Yes (1-bit)
Animation: Yes
Uses for: Online use, animation, solid color, text and line art.

PNG-8 (Portable Network Graphics)
png (pronounced “ping”) 8 is like gif, but smaller file size and doesn’t support animation. It has the same support of basic transparency as gif. This is either transparent or opaque, no semi transparency. A*o works best for text, line art and solid colors.
Quality Loss: Yes
File Size: Small
Layers: No
Transparency: Yes (1-bit)
Animation: No
Uses for: Online use, solid color, text and line art, basic transparency.

PNG-24 (Portable Network Graphics)
Png 24 is a high quality lossless format and supports 256 level of transparency. This would be a good alternative to jpg, except the files are much larger. It supports lossless compression so there is no loss of quality. This format is more common for software and apps. The high quality transparency also makes it a great format for video, multi media and print.
Quality Loss: No
File Size: Large
Layers: No
Transparency: Yes (8-bit)
Animation: No
Uses for: Excellent transparency, online & video photo, line art, logos.

PDF (Portable Document Format)
This is the most common way of out putting high quality print files that contain photos and text, and is the main output format used by graphic designers. (This replaces EPS).

I hope this information was useful to you. On next post we'll talk about RAW + DNG (Digital Negative).

07/29/2020

Creative Uses for Printed Magnets

Whether you are looking to advertise your new business, promote an event, or design promotional items, those durable magnets are impossible to ignore!

Business Card Magnets:
• Real Estate Agent Ad
• Mechanic Info
• Shop/Restaurant Brands
• Inspirational Quotes

Postcard Magnets:
• Save the Date
• Favorite Photos
• Calendars
• Birth Announcements

Car Magnets:
• Delivery Vehicles
• Sale Agents
• Repair Services
• Political Campaigns

Get your messages gain visibility in high-profile, high-traffic zones in every house.

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