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09/03/2026

There’s a way for lawyers to get more clients without having to run ads- but they still can. Without having to learn the latest AI gimmick.

Without dancing at 7 in the morning.

Without another billboard to show how big your ______ is.

Without another bus or bench ad.

Without another stale, boring, ineffective commercial that targets only 5% of those looking for lawyers at that time.

And yes, this way takes more time. It’s more effort. But that’s why most won’t do it. Most can’t do it.

But you can because you’re not “most.” Or maybe you are, and if so, I apologize for making you read so much.

But if you’re not most, and you’re ok with working a little harder, and you’re patient, reach out and I’ll send you one strategy that you can start this week which will snowball into more clients, and not just for a few months, but for years to come.

09/02/2026

Here’s the secret about ads:

If yours works, if it’s actually successful and has a meaningful story, connects emotional, and is memorable, you can run it for years. For decades. You need minimal variations.

If you’re constantly changing your ads, they weren’t successful to begin with. Or you’re just targeting 5% of the population who could buy from you in the future.

Change your outlook.

Now if you’re a local practice, law firm or med spa, and you want your clients to come to you, to remember you, and not have to advertise every month, there’s actually a far cheaper way to do this than making ads.

If you’re interested, send me a DM and reference this post.

08/21/2026

How do you, as a lawyer or dentist or spa owner- stay on people’s minds, so when they consider buying or booking, you come to mind, and are chosen?

The easy but wrong answer: advertising
The more wrong answer: billboards
The wrongest answer: following trends in social
The awfulest wrongest lostest answer: AI

Yes, some of the above works in conjunction with a marketing strategy.

But how?

What can you do this week that helps you in 6 months and in 3 years? Hard huh?

But successful brands are doing it. And they’re working hard at it because they want to win in 2027 through 2030.

And it’s not too late for you. It might be harder for you if you haven’t done jack diddly squat. And maybe even more expensive. Probably more expensive. But it’s still going to cost less than losing $3,000,000 or $30,000,000 in 3 years.

If you’re ready to actually strategize, reach out. But we’re going to attack this like a military invasion. This won’t be a “let’s hold hands and post a few carousels.”

This is a ground, air, sea and mind invasion.

-Arash

08/18/2026

Back when I shot weddings, I had an unfair advantage.

People already knew me. Not from wedding photos or videos though. No.

They knew me from my viral videos, like What Kinda Persian, Black Saffron, Persian Jersey Shore series, Queens of Sunrise, I Want to Date Sepideh, and more.

I never leveraged it entirely but it made my marketing very easy- I was already known, I already had built-in trust, and any signal I put up, I was in the running to get booked.

Here’s the secret- you want to be known, but known for the right things. It won’t guarantee a sale or bookings, but if it’s the right customer market, you’ll have less obstacles.

If no one has heard of you, and you’re unknown, you have an uphill market. And it’s worse if you look and sound the same as others. You’re pretty much screwed.

The good news is that life isn’t over and you can make changes now to win now, tomorrow, this week. It doesn’t involve tends or tactics that are short-sighted but actual science-based marketing strategies involving social story-telling that will allow you to flourish long-term, even through the AI fog.

If you’re ready to take the step, introduce yourself in the DMs. I usually answer the same day or next day latest.

08/17/2026

The algorithm scam exposed, by the Godfather himself, Rory Sutherland. Now watch Meta try to hide this video.

But this isn’t just a Meta problem- it’s also a Google and Tik Tok problem.

The system is designed to take your money through ads that are designed NOT to function at maximum capacity.

So what do we do? Many brands rely on ads for direct sales. The key is to not put all your eggs in one basket (online ads). Those may work short term, but what’s going on long term?

Is it better brand distinction? Is it a story-driven YouTube channel?

You’re a dentist and you’re essentially the same as every other dentist. Or you’re a personal injury lawyer who also runs one ad a month, dabbles in billboards and supports the local conference as a diamond sponsor.

Sounds familiar?

Or you sell toothbrushes and you bet on UGC content, which somehow is supposed to carry your brand through 2030 and then… well no plans, let’s survive until then, right?

These are all ticking fails.

AI cannot save a brand. If it could, it still couldn’t, because all brands would use AI to save their brand and all would be saved, which is a logical and economic fallacy.

So what in the world should you focus on this week?

Take a few days or the whole week and take a look at how you will differentiate your plan and how you will focus on a marketing strategy that can push growth through 2030.

(Hint: more ads won’t do it, billboards won’t do it, gym infomericals wont win, and neither will movie theater ads). The data does not support any of these.

If you’re still curious, download my- just kidding, there’s no course or handbook or toolkit. This is a hands on problem, with a hands on solution. But only when you’re ready.

-Arash

08/15/2026

Mark Ritson’s story about calling out 24 marketers because the vast majority had no formal training is epic.

But does it hold weight?

Do you really need formal training to succeed in a realm like marketing?

I’d say it depends- if you’re serving the role as an apprentice and learning under someone for 5 years, you can get away with it. But if your hiding star is Gary, Seth, and Alex, you will be in severe trouble.

08/13/2026

There have always been experts, or theoretical experts. People who claim expertise without really having accomplished much.

They’ve always been around and they’ll continue to exist- and that’s great. But don’t let them pull you into their world.

You must do to learn, and those who have done, can teach you better than those who just think about doing.

When it comes to your law practice, or dental practice, or med spa, or surf shop- AI is not going to be the magical hammer that solves it all, despite what they tell you.

AI companies can’t even market themselves well.

Take some time- days or weeks- to think about your marketing plan and your brand strategy. What does that really mean? How does succeeding in those two look like for you and your brand?

Remember, advertising is only about 10% of marketing. And the ad campaign strategy is only 10% of the overall brand strategy. Where’s your other 90%?

I know it sounds daunting- and I just want to urge you to look for an actual doer vs a self-proclaimed expert.

No course to sell you, no PDF to download. If you want help, reach out. I may not have room for you, but I might if you’re flexible.

-Arash

08/11/2026

According to the Godfather, Rory Sutherland, there are two types of advertising: Mad Men advertising and Sopranos advertising.

He’s directly talking about the platforms who allow advertising- Meta, Google, Tik Tok and others. If you pay, you get seen and get leads. But some have shifted to hiding us, and making sure we are suppressed, unless we pay to play.

The end game should be the same for all of us: strategize to market organically without a constant need for paid ads.

Which platforms fall under Sopranos advertising and which one under Mad Men advertising?

08/10/2026

I loved these. These are the original comic cards I collected in the early 90s.

Back then, we didn’t really have the option of buying entire sets- we had to buy individual packs, collect, trade, and work for months or years to collect full sets.

That’s why there is such an emotional connection between many boys and comic cards, or any kind of card collection. There was incredible effort put in, and for many of us, a huge financially investment from our families.

We remember a mom, dad, or grandparent taking us to the store to buy a pack. My spot was the comic spot at the corner of the Mira Mesa and 15 freeway exit, where In N Out is, and where Ralph’s used to be.

But the payoff was high when you completed a set, or got a hologram, or some rare card none of your friends had. I remember my parents looking at me like I lost my marbles when I yelled from the backseat when I got the holographic Spiderman card.

They didn’t understand, but they still cared. That’s how I want to show up for my son. But not, with most things, I have the ability to understand and care.

This brings me to AI. You know AI can write books. AI can produce music for you. AI can make photos, headshots, videos, scenes, any pretty much anything you can think.

But it cannot, and it will not, ever be able to replicate the journey.

You discover the alternative motivations of a character when writing the book. When you’re collaborating with a musician, you are able to discover a new chorus.

The process, which is often hard, is where you grow, discover, and uncover greatness. The tool now exists to show you the end product by robbing you of the process in return.



08/10/2026

They forced Spiderman into your car. And you didn’t care because you love Spidey. I love Spidey too, but this is an infiltration.

You saw the Brand New Day ad if you have a newer model BMW.

And some people said, “it’s fine, you didn’t have to click it to watch it,” or another said “if you start driving, everything disappears.”

You know when you’re interrupted with ads on social media, you can also toss your phone into a volcano and they’ll disappear? Or when you get the ads on Prime of Netflix, you can simply toss a rock through your TV, and boom, they’re gone.

These are not solutions. BMW ran a test: to see how customers would react if they’re pushing ads through their cars, and if people want to disable them, they can simply pay $19.99 a month. Which will become $49.99 by 2030. And $99.99 by 2032 when the brand struggles to stay afloat.

My point is this- do not roll over and comply. If the car manufacturers are pushing subscriptions, don’t opt in. If you can avoid buying a BMW, find an alternative or get it in writing that your car will have no ads for the life of the car.

Ads are part of our culture. They were necessary to keep Meta and Google free. But they’ve crossed over when they’re tracking us, or when they have more data on our kids than we’ve consented to them having.

I bought a new Camry a few months ago. I would not sign any papers unless I had a huge ugly line crossing off all advertising and marketing clauses in my contracts. They looked at me like I was a weirdo.

I don’t want to be used for marketing, unless I opt in. I also know I hold value as a person: if you want to use my photo, video, and likeliness to sell future cars, then I should be compensated $2000/month, in perpetuity.

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