Andres Arraiz

Andres Arraiz Helping chiropractors & clinic owners grow through digital marketing
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09/09/2026

That carousel with the stock spine image and seven bullet points? It’s not doing what you think it’s doing. 😬

The clinic owners who are actually growing on Instagram aren’t posting more they’re posting smarter.
One clear idea, one clean design, one specific person they’re talking to. That’s it.

Your patients don’t want a medical textbook on their feed. They want to feel like their doctor actually gets them.

The moment your carousel does that, everything changes.

09/07/2026

Full breakdown as promised 👇

1. Targeting everyone in a 10 mile radius 📍
Stop centering your office. Start mapping the most expensive neighborhoods nearby. That’s your real audience.

2. Measuring leads instead of show rate 📊
Track cost per lead, show rate, cost per patient, and revenue per dollar spent. If you’re missing any of these someone is spending your money blind.

3. Content that attracts colleagues, not patients 🎥
Describe their day before they found you. That’s what stops a scroll. Not clinical explanations.

4. Ignoring Google reviews ⭐
That gap between 20 and 200 reviews is deciding who gets the call before your phone even rings. Automate it. Set it. Forget it.

5. Following up once and giving up 📱
5 to 7 touchpoints before most patients book. Most practices stop at 2. The lead wasn’t cold the follow-up was.

Fix one this week. Just one.

And if this was useful share it with a colleague who needs to hear it 🤝

👉 Book a free demo 📲 link in bio.

09/04/2026

“Cut for retention, not just speed.” 🎬

Save this for your next shoot your future editor will thank you. 😌

The next person looking for a doctor might not start with Google.And honestly, that should change how we think about “on...
09/02/2026

The next person looking for a doctor might not start with Google.

And honestly, that should change how we think about “online presence.” 👀

Because being everywhere isn’t enough anymore.

You have to be clear, credible, and consistent enough to be understood.

Humans included. 🤖😂

09/01/2026

🚨 The Boost Button isn’t an ad strategy. It’s a shortcut.

More reach doesn’t automatically mean more patients.

At Proactive, we build patient acquisition systems around six key steps:

1️⃣ The Ad
Target the right audience with the right message.

2️⃣ The Offer
Give potential patients a clear reason to take the next step.

3️⃣ The Landing Page
Turn clicks into action with a page built to convert.

4️⃣ The Conversion
Make it easy to book, call, or submit their information.

5️⃣ Retargeting
Stay connected with people who aren’t ready to book right away.

6️⃣ Measurement + Optimization
Track what’s working, improve performance, and focus on generating actual patients not just likes or views.

That’s the difference between boosting a post and building a patient acquisition system.

👇 What should Chapter 3 of Marketing Rx cover? Drop your question below. 💊

Never run out of Story ideas again. 👇If you’re a chiropractor and ever think, “What am I supposed to post today?” save t...
08/28/2026

Never run out of Story ideas again. 👇

If you’re a chiropractor and ever think, “What am I supposed to post today?” save this.

Here’s your simple Monday–Friday Story plan:

🔴 MONDAY — GET PEOPLE TALKING

Use polls, quizzes, “this or that” or question boxes.

Example:
“Do you wake up with back pain?”
→ Almost every day
→ Sometimes

👉 Think conversation, not promotion.

🎓 TUESDAY — TEACH ONE THING

Answer ONE question patients ask all the time.

“Does cracking your back cause arthritis?”
“Why does sitting make my back stiff?”
“Can you have an issue without pain?”

One useful idea is enough.

🎥 WEDNESDAY — SHOW THE REAL YOU

Don’t create. Document.

☕ Your morning routine
👋 Your team
🏥 Your office
🎬 A behind-the-scenes moment
😂 Something funny that happened

Let people see who you are, not just what you do.

🧡 THURSDAY — TELL A STORY

Share a patient win, realization, lesson or misconception.

Just remember: protect patient privacy.

🎤 FRIDAY — SHARE YOUR OPINION

Say what YOU actually think.

“One thing I wish every patient knew about back pain…”

“Unpopular opinion: you don’t have to wait until you’re in pain to take care of your body.”

Then ask:

“Agree or disagree?”

Your weekly rhythm:

🔴 Talk
🎓 Teach
🎥 Show
🧡 Tell
🎤 Opinion

You don’t need to reinvent your content every day.

You just need a rhythm.

Save this for next Monday. ♻️

08/27/2026

Most accounts never touch this feature and that’s exactly why their feed still doesn’t feel like “theirs.”

It’s not magic. It’s an option that was already there, nobody just showed you where. 👆

Save this reel for whenever you want to fine-tune your feed (or your practice’s) without guessing what Instagram thinks you want to see.

Have you tried it yet? Let us know in the comments if you noticed a difference. 👇

08/27/2026

Word of mouth got you started. 📞 But it’s not a growth strategy it’s a countdown clock. ⏳

Every practice hits this wall eventually: the referrals slow down, the schedule has gaps, and you’re left wondering what changed. Nothing changed. You just outgrew what got you here.

The practices that keep growing aren’t the ones with the best luck they’re the ones with a system that doesn’t depend on luck at all. 🎯

If that’s you right now, we should talk. 👇
Link in bio to book a demo.

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San Diego, CA

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