04/17/2020
Do you ever feel like you are being followed around online by items that you want to buy? Or even just thinking of buying? Have you ever looked up a product, be it a sweater, dog bed, or barbecue, only to then see it everywhere in your digital life–in your Instagram feed, on Facebook, somehow in your email inbox, along with every banner and sidebar ad on your desktop?
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Here’s the good news: Although it may seem like it, these companies are not stalking you, nor are they reading your mind. What they are doing is approaching their marketing with a omnipresence strategy.
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If you’ve noticed that a product or company seemingly follows you around the internet, it means you’ve interacted with their brand in such a way that the company now recognizes you as a valuable prospect and a potential customer. Now, wherever you go (online, of course) that brand is going to market to you until you either A) buy into whatever they are selling or B) respond directly to an ad saying that you are not interested i.e.: blocking it or marking it as “irrelevant.” __
This style of marketing is extremely effective, and its success is not limited to e-commerce. DM us today to show you how we can apply this concept to your restaurant’s marketing.
