09/16/2024
š¢Did you know that Meta is restricting data access in its Business Tools?š¢
These upcoming changes may impact how you use Facebook & Instagram for advertising, specifically, custom audiences and ad sets may be affected or paused. Meta plans to automatically restrict certain data, including parts of URLs and custom parameters.
Advertisers need to adapt their tracking and reporting strategies.
Here's the key changes you need to know: https://www.searchenginejournal.com/meta-announces-updates-to-business-tools-affecting-advertisers/526542/
Meta advises businesses to check their Events Manager Overview to see which data these changes will affect.