Digital Health Professionals

11/11/2025

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With great respect, pride and gratitude, we give a heartfelt thank you to our Veterans. Happy Veterans Day! 🇺🇸

10/28/2025

LinkedIn for Dentists: How to Post for Fellow Professionals
There are a variety of ways for dentists to reach out to current and prospective customers. The objective is to figure out how to best talk to people based on the platform — whether it’s print marketing or social media. The problem is that too many companies use the same strategy, forgetting that not only are the audiences different but the priorities are changing too.

We’ll look at how to utilize LinkedIn so you can tailor your approach before creating content....

There are a variety of ways for dentists to reach out to current and prospective customers. The objective is to figure out how to best talk to people based on the platform — whether it’s print marketing or social media. The problem is that too many companies use the same strategy, forgetting tha...

10/16/2025

The 4 BIG Rules of Content-Building for Your Dental Websites Service Pages:
In the digital world, content is invaluable. The words you integrate onto your dental practice’s website pages bear a lot of responsibility. The content is naturally important for sharing information, but the content on a website also matters for search engine optimization (SEO) purposes, building brand voice, and more.

As you work to draft written content for your custom website’s dental service pages, be sure to follow these ever-important rules...

In the digital world, content is invaluable. The words you integrate onto your dental practice’s website pages bear a lot of responsibility. The content is naturally important for sharing information, but the content on a website also matters for search engine optimization (SEO) purposes, building...

10/07/2025

Tips to Get More Dental Service Bookings -
The internet is vast and simply posting things online for your dental practice won’t necessarily attract the local market that you need for dental service bookings.

You need specialized, local digital marketing strategies like the following...

The internet is vast and simply posting things online for your dental practice won’t necessarily attract the local market that you need for dental service bookings. You need specialized, local digital marketing strategies like the following: Get a Custom Website There are so many generic websites ...

09/30/2025

What's a Reasonable ROI for Your Marketing Dollars?
Marketing is such a broad term that it’s easy to get confused by what exactly it is. From there, the assumptions only get more tangled. If you’re investing in marketing as a dentist just how much should you be making?

We’ll look at why there isn’t always a straightforward answer, and what you can do to help manage your expectations (and your budget).

Marketing is such a broad term that it’s easy to get confused by what exactly it is. From there, the assumptions only get more tangled. If you’re investing in marketing as a dentist in San Diego, CA, just how much should you be making? We’ll look at why there isn’t always a straightforward a...

09/26/2025

Why Is Tracking Your Dental Practice Website Performance Important?
When you have a custom website built for your dental practice, this is only one step in your digital marketing plan. Tracking the website’s performance is a vital next step. However, many dental practice managers simply have a nice website created and hope for the best without ever keeping tabs on the site data after launch.

Take a look at a few reasons why tracking your website’s performance consistently is important.

When you have a custom website built for your dental practice, this is only one step in your digital marketing plan. Tracking the website’s performance is a vital next step. However, many dental practice managers simply have a nice website created and hope for the best without ever keeping tabs on...

09/17/2025

Narrowing Down Your Needs: Marketing Goals in Optometry...
Despite all of the advice out there about marketing, it’s still common to come across businesses that have a hard time defining what they’re looking for. Part of this phenomenon stems from confusion about what your ROI should be from each marketing campaign (because ROI is often far less straightforward than it seems). The other part is often a failure to think through each key metric.

If you’re interested in better marketing, we’ll give some tips for optometrists who are serious about hitting their marketing goals.

Despite all of the advice out there about marketing, it’s still common to come across businesses that have a hard time defining what they’re looking for. Part of this phenomenon stems from confusion about what your ROI should be from each marketing campaign (because ROI is often far less straigh...

09/08/2025

How Much Does SEO Affect Revenue for Dentists?
If you’re a dentist, you likely wonder how your website’s SEO affects your bottom line. You might also ask a variety of questions about the type of time, money, and effort to spend on it. For instance, if most of your referrals are word of mouth, do you really need to keep up with Google’s ever-changing list of requirements?

We’ll look at the crux of the matter and what kinds of resources a dental practice would need to part with to improve their website’s SEO...

If you’re a dentist, you likely wonder how your website’s SEO affects your bottom line. You might also ask a variety of questions about the type of time, money, and effort to spend on it. For instance, if most of your referrals are word of mouth, do you really need to keep up with Google’s [.....

09/04/2025

5 Things Optometry Websites Do Wrong With their Blog:
As an optometry clinic, your website is usually the first opportunity for people to get to know you. It’s why having a streamlined, aesthetically pleasing, and easy-to-navigate site is critical for getting patients in the door.

Another helpful factor? Having a compelling, high quality, value-rich blog! Here are five things optometry clinics get wrong when it comes to their blog...

As an optometry clinic, your website is usually the first opportunity for people to get to know you. It’s why having a streamlined, aesthetically pleasing, and easy-to-navigate site is critical for getting patients in the door. Another helpful factor? Having a compelling, high quality, value-rich ...