Digital Addix

01/22/2020

We are now Mindstream Media Group!

Three Eastport Holdings’ agencies merge to create a full-solution media agency powerhouse under the name Mindstream Media Group.

08/28/2018

Actionable Analytics Solve Real Marketing Hurdles

Analytics helps marketing be more relevant, balancing privacy and personalization. Making analytics actionable pays off in better marketing decisions: from uncovering who your customers are and what they need, to closing the loop on measuring marketing ROI, to keeping it all secure and private.

08/23/2018

A recent forecast released by eMarketer puts the number of connected TV users at 182.6 million, or 55.5% of the U.S. population for 2018.
In 2022, the number of connected TV users will rise to 204.1 million, which will represent 60.1% of the population.

08/17/2018

Unless you go completely off the grid there is no way of escaping advertising in our 24/7/356 sound bite world. Virtually everything we pick up or see during our daily lives has a brand name printed on it somewhere. Does all this bombardment really sell products? The short answer is yes and here are some fun facts that back that premise up.

Fun Fact About Advertising: The Birth of Banner Ads

Global Network Navigator, in 1993, was the first commercial website to sell a clickable ad (later they were termed as “banner ads”). It was sold to the law firm Heller Ehrman White & McAuliffe. GNN was basically an online information portal that consisted of a NewsCenter and it also acted as a product catalog.

By April 1995, advertisers like Mastercard and Zima were paying GNN $110 to $11,000 per week for ad spots.
In June 1995, GNN was acquired by AOL for an estimated $11 million.
It was closed in 1996, and all the subscribers were moved to AOL’s dial-up service.

However, it was in October 1994, when the team at Hotwired – the first commercial web magazine – deliberated on ways to pay their writers and the idea came in the form of selling ad spaces in large quantities and the term “banner advertising” was coined. The plan was to create special sections on the website for the banners to be displayed on.

Look how far we've come!

08/07/2018

Does blockchain technology have a use case in digital marketing?

Blockchain technology is continuing to find practical and not-so-practical use cases in many industries. Find out how blockchain tech can change the lack of transparency and accountability in the digital marketing space where ad fraud is pervasive. Also, find out what issues blockchain developers are facing to move from a proof of concept to a working product.

http://bit.ly/2OSl4XW

08/02/2018

Unless you go completely off the grid there is no way of escaping advertising in our 24/7/365 sound bite world. Virtually everything we pick up or see during our daily lives has a brand name printed on it somewhere. Does all this bombardment really sell products? The short answer is yes and here are some fun facts that back that premise up.

Fun About :
- Advertising experts agree the “greatest commercial ever made” was the 1984 Super Bowl commercial that introduced the Macintosh computer and ran only once. Directed by Ridley Scott.

08/02/2018

San Diego Festival Recap - Our Favorite Activations

was underway in San Diego in July, and hundreds of entertainment brands converged on and near the in an effort to woo attendees. The event has become an essential stop for new and returning shows looking to delight and expand their fan bases.

In recent years, Comic-Con has expanded well beyond convention booths and panels to include elaborate that surround the Convention Center. Here’s a look at our favorite TV-themed activations from this year’s .

08/02/2018

We love this new Best Buy campaign, targeting youth in a new push promoting their teen tech centers. https://bit.ly/2LJk22J

Alongside its traditional back-to-school effort, Best Buy is highlighting its teen tech centers in an awareness push

06/19/2018

Google Analytics Deepens Its Integration With Salesforce.

Last year, Google announced its integration with Google Analytics 360 and Salesforce. Since that time, many new features have been rolling out for Google Analytics 360 customers. In June, Google announced that Google Analytics will be passing web analytics data directly to Salesforce Marketing Cloud. Find out more information about this recent integration and how to get started if you are a GA 360 and Salesforce customer.

http://pos.li/29ydjr

06/12/2018

On the surface, "advanced advertising" comes across as a simple term, but in reality, it is anything but. Few can argue that better data encourages a more informed allocation and that household-level addressable ad insertion enables refined targeting and reduced waste. Most experts will also agree that improved and integrated systems will allow for better measurement and a streamlined workflow.

However, it is how all these components fall in line in a holistic media strategy that keeps many up at night. There is no single solution that provides a perfect balance of new and legacy practice, but there is a suggested line of thinking that can help one organize the pieces that can fulfill the objectives needed to achieve a particular, holistic outcome.

Rome wasn’t built in a day and TV advertising won’t change overnight, but identifying segments even slightly more granularly while appending third-party data with viewership data – otherwise known as indexing – will surely identify content allocation options that may have otherwise gone unnoticed.

http://pos.li/29wc9a

05/31/2018

The potential of programmatic audio has caught the interest of advertising’s behemoth: launches audio ads in bid manager.

The potential of programmatic audio has caught the interest of advertising’s behemoth. Google said Wednesday it had launched the ability to buy programmatic audio ads through its demand-side platform (DSP) DoubleClick Bid Manager. Programmatic audio is still a new market, but it’s growing quickl...

05/26/2018

THE MONSTER WE CREATED FOR OURSELVES

By 1971 Manchester United’s Irish star George Best’s hectic off-field celebrity lifestyle had begun to take its toll on his effectiveness on the pitch.
"So tell me now George… Where did it all go wrong?”
On the surface, George didn’t look like he was having too many problems. Similarly, looking at the numbers, online advertising seems to be in rude health. A basic problem is a widespread acceptance and assumption in the industry that ‘advertising online’ almost exclusively means ‘highly targeted direct response advertising’.

This article discusses the big elephant in the room, the monster we have created through our compulsiveness of complicating things, but also reminds us of the path to overcome and solve the problem of the digital ad ecosystem we see in place today. If advertisers go back to the basics and put the focus on what ultimately matters beyond media metrics, which are actual tangible business results, then all the tricks publishers and fraudsters use to inflate numbers and overcharge, will become less relevant, supporting the redesign of a cleaner ecosystem and a transition to a new digital era.

https://pos.li/29qwyo