08/07/2026
Lately, thereās been a lot of conversation about the ārenaissanceā of public relations. As AI transforms how people search for information and discover brands, earned media has found itself back in the spotlight.
But hereās our perspective: PR isnāt making a comeback because it never stopped being effective.
At Olive PR, weāve always believed that strategic public relations is about more than generating headlines. At its core, PR is the practice of building mutual relationships between brands and the audiences it serves. That principle has remained unchanged, regardless of how technology evolves.
What has changed is the way people find and trust information.
As AI-powered search tools become increasingly integrated into everyday life, theyāre relying on credible, third-party sources to answer questions and recommend businesses, organizations and experts. That makes earned media more valuable than ever. For nonprofits, businesses and neighborhoods alike, the takeaway is simple: credibility matters. Journalists, community partners and trusted media outlets continue to play an important role in establishing that credibility, not only with people but increasingly with the technology they use to find information.
Through campaigns with local hotels including Hilton Gaslamp Quarter, Margaritaville San Diego and Andaz San Diego we generated extensive media coverage across television, print, digital publications, significantly expanding awareness of the hotels and their activations throughout San Diego. Coverage included placements in the San Diego Union-Tribune, FOX 5, Axios, Ranch & Coast, Fabulous California and SoCal Pulse. Our campaigns continuously drive demand for events demonstrating strong community interest.
The future of public relations isnāt about chasing trends. Itās about continuing to tell authentic stories, cultivate meaningful relationships and earn trust through credible coverage.
At Olive, weāve always believed thatās what makes PR work. Todayās evolving digital landscape simply reinforces what strategic communicators have known all along: trust is earned, and earned media remains one of the most powerful ways to build it.