Tandem Partnerships

06/02/2026

Great experiential moments usually start years before the activation. That’s exactly what happened with PIER 39 and Pepsi.

What began as an evergreen sponsorship grew into a partnership built to scale. During NBA All‑Star Weekend 2025, Pepsi brought Gatorade Water to The PIER with a thoughtful 10’x10’ pop‑up that met visitors exactly where they were spending the day walking, exploring, and taking it all in.

From there, the partnership continued to grow throughout 2025 with a property‑wide rollout of branded assets, making Pepsi a familiar and natural part of the PIER 39 experience.

When The Big Game came to San Francisco in 2026, the foundation was already there. Months of planning later, Pepsi brought a 32’x32’ interactive activation to the PIER 39 Entrance Plaza that benefited both the brand and the destination.

Increased foot traffic. Increased beverage sales. A true win‑win.

And this partnership is far from over. With future signage additions and new activations on the horizon, Pepsi and PIER 39 are still going strong.

06/01/2026

Bringing a major multi-vehicle test drive experience into a crowded city takes a lot more than just parking a few cars. It requires a deep understanding of venue capabilities and activation permitting.

We’re working with AMCI Global and the Empowered by Toyota Tour to handle the property placement and local event permits required to bring their latest footprint to San Francisco.

This tour gives attendees a hands-on look at Toyota’s full range of electrified vehicles, with interactive education, test drives, and integrated charity tie-ins. Our team is focusing on securing the right venue space and handling the complex San Francisco permitting process, so the Toyota team can focus on the fun stuff.

If you’re in the Bay Area and want to check out the experiential marketing footprint (or test drive the lineup!), stop by PIER 41 from June 4 to June 7 between 11 AM and 7 PM (closes at 5 PM on June 7).

05/21/2026

Permitting an activation in San Francisco used to be a notorious gauntlet of departments, inspections, and red tape. While the heavy-duty processes are still there for major festivals, 2026 brought a streamlined path that has tour managers cheering. If you’re planning a small installation or a 10’x10’ footprint, the road just got a lot smoother.

While the heavy-duty processes are still there for major festivals, 2026 brought a streamlined permitting process for smaller activations. Read more about it at the link in our bio!

05/20/2026

Permitting an activation in San Francisco used to be a notorious gauntlet of departments, inspections, and red tape. While the heavy-duty processes are still there for major festivals, 2026 brought a streamlined path that has tour managers cheering. If you’re planning a small installation or a 10’x10’ footprint, the road just got a lot smoother.

While the heavy-duty processes are still there for major festivals, 2026 brought a streamlined permitting process for smaller activations. Read more about it in our latest post!

While the heavy-duty processes are still there for major festivals, 2026 brought a streamlined permitting process for smaller activations.

05/15/2026

On this day in 2017, PIER 39 helped FOX spread the word about their summer plans.

We worked with AWESTRUCK Marketing Group to bring the FOX Summer Lineup activation to PIER 39. Featuring John Cena face masks and "F-word" themed cookies for Gordon Ramsay’s new show, this activation helped get PIER 39 visitors hyped for the summer!

05/09/2026

We loved helping the Luftgekühlt team find the perfect spot for their Air | Water show again, and working with the OC Fair & Event Center team to get it all booked. Getting a massive event like this to Costa Mesa was a huge win, and seeing 9,500 people and 800 Porsches pack the fairgrounds was incredible.

If you went to the show, drop your favorite Porsche photo in the comments!

With 800+ Porsche models on display, it set the stage for the North American debut of the 2027 911 GT3 S/C, a drop-top variant of Porsche's popular track-ready GT3.

05/08/2026

10 Weeks until the OC Fair!

We have a variety of footprints available that are designed to make your Mobile Marketing Tour pop. Whether your activation is large-scale or high-impact and compact, we have the perfect spot for your brand to shine this summer.

Interested in bringing your MMT to the OC Fair? Let’s chat about how your brand can make a stop at the largest fair in California.

Reach out to [email protected] to learn more.

05/07/2026

There’s always something fun to do along the San Pedro waterfront!

Follow for more fun facts and tips!

05/06/2026

PIER 39 has no shortage of unique sponsorship opportunities, but one of our all-time favorites is branded staircases.

This totally customizable asset allows brands to become part of the visitor journey in the most literal way possible: with branding on the stairs they walk on. It's not only cool, but it's also effective! For the entirety of a person's walk up the stairs, they are engaging with your logo and your branding. It's genius!

And not only is it such a smart advertising move, it's also incredibly iconic. We can't even tell you how many times we've been stopped at The PIER by visitors looking for branded stairs to take a selfie with.

If you're looking for a way to make your brand stand out, branded stairs are your way to the top!

05/05/2026

Check them out at San Francisco Zoo & Gardens!

Follow for more fun facts and tips!