Tandem Partnerships

08/05/2026

We're bringing the Fever-Tree Mobile Cocktail Bar to PIER 39!

Stop by to receive a sample-size Spirit-Free cocktail, complimentary product, and branded giveaways!

Thursday, August 6 | 1-6pm
Friday, August 7 | 1-6pm
Saturday, August 8 | 1-6pm
Sunday, August 9 | 1-6pm

07/30/2026

We’re onsite at The Original Farmers Market in LA for the Fever-Tree Cocktail Bar!

This summer-ready activation offers visitors a free sample of Fever-Tree at a delightful cocktail bar right near The Original Farmers Market’s iconic clock tower. We love drinks with a view!

Catch this activation now through August 2nd!

07/23/2026

The OC Fair is officially open!

From now through August 16, join us at the OC Fair & Event Center, where Your Adventure Awaits!

With hundreds of thousands of attendees spanning every generation, the OC Fair offers brands a unique opportunity to connect with a diverse Southern California audience. Whether you're introducing the latest trending snack to Gen Z or engaging families making summer memories, you'll find your audience here.

Ready to bring your brand to the Fair? Let's create an unforgettable activation together.

📩 [email protected]

From savory eats to everything fried and sweet treats, there are more than 100 food vendors serving up fair food, and for a chance to try a little of everything, the Taste of the Fair promotion offers samplings for $5 at participating booths.

07/17/2026

When there's a watch party going on nearby, knowing when and where you can activate can get a little tricky for brands who aren't official sponsors of the event. And while all non-sponsor brand activity at an official event is strictly off-limits, there are still ways for brands to get involved.

We worked with Sparkling Ice, Indomie, Remitly, and Shasta to bring brand activations to West Harbor during (but not in conjunction with) some very cool sports viewing parties.

Since West Harbor is such an expansive property, brands were able to activate onsite as long as they were not in the direct line of sight of the official event. Because of this, these brands could capitalize on the increased foot traffic of the property without the risk of infringing on any strict sponsorship regulations.

With unique problems come creative solutions, and this was a moment when a creative solution saved the day!

07/16/2026

Tomorrow is opening day of the OC Fair!

After months of planning, selling, and working out the details, the OC Fair will finally be open for the summer, complete with an exciting lineup of Sponsors, Platinum Partners, and Mobile Marketing Tours.

Returning to the fair this year is longtime sponsor, Toyota, who serves as the presenting sponsor of the Toyota Summer Concert Series at Pacific Amphitheatre. Working on the partnership between Toyota USA and the OC Fair has been so rewarding over the years, seeing how it grows and evolves with each year. We can't wait to catch some shows at PacAmp this year!

Come check out the OC Fair, tomorrow through August 16th!

Here’s the full lineup of concerts coming to the Pacific Amphitheatre and The Hangar this summer.

07/15/2026

When Pokémon GO comes to PIER 39, things get a little wild (and yes, we're talking about all the wild Pokémon you can find throughout The PIER!)

This past Sunday, we worked with the teams at Niantic and RedPeg Marketing to bring another Pokémon Go Fest event to PIER 39, and as always, Pokémon Trainers from all around the Bay Area stopped by on their quest to Catch 'Em All.

This activation was split into two parts:

In the Entrance Plaza, visitors could line up for a photo op featuring Team Mystic, Team Instinct, and Team Valor arches, all leading up to an inflatable of our favorite singing superstar, Jigglypuff!

In front of the Aquarium of the Bay, people got a chance to connect with fellow trainers and grab a free commemorative pin from Pokémon GO brand ambassadors onsite.

To add to the fun, select tenants at The PIER offered Pokémon themed merch (for the fans who like to show their Pokémon Pride 😎)

All in all, whether you're a Pokémon fan or not, it was a great day to be at PIER 39!

07/14/2026

Day 1 of West Harbor Watch Parties is officially in the books!

Our team was onsite to check out the event, provide support to our nearby partner brands, and most importantly: WATCH THE GAME ⚽️

We have three days of watch parties left, and we are SO excited!

07/02/2026

Capitalizing on massive sporting events does not always mean being inside the actual event gate. It's about being a part of the fan journey.

As West Harbor Los Angeles prepares to host major tournament match viewings, property-wide foot traffic is expected to skyrocket. For brands looking to be involved without breaking any rules, the sweet spot is the surrounding footprint of the event. By placing activations in other areas of the property away from the event, brands can engage a massive audience of fans heading to and from the screening area.

Strategically positioned outside the main viewing areas to respect event parameters, these spaces offer maximum exposure. Your brand gets a captive, high-energy audience without any sightline crowding or regulatory conflicts.

To learn how your brand can capture tournament-level crowd energy at West Harbor LA, email us at [email protected]

Find FIFA World Cup fan zones across Los Angeles with free watch parties, food, live music and family-friendly events all July.

06/26/2026

Gooooaaaaaal!

Sometimes finding the perfect beer feels like such a score, and that's exactly how PIER 39 soccer fans felt last weekend when they showed up at The PIER and Michelob ULTRA was onsite handing out free samples.

Featuring an awesome buildout with soccer-themed photo ops, the Michelob ULTRA team handed out samples of their new non-alcoholic Michelob ULTRA Zero to guests 21+ years old. Guests were invited to snap pics, drink a (small) beer, and interact with each other in an on-theme environment, perfect for adult soccer fans.

Do you think PIER 39 is suitable for your next mobile marketing tour? We do! Contact us by clicking the link below and we'll tell you all the reasons PIER 39 will be the best activation location you've ever popped up at!

https://tandempartnerships.com/contact-us?utm_source=Facebook&utm_medium=Social+Media&utm_campaign=Facebook

06/24/2026

It's a great time to be a soccer fan in San Francisco!

Last week, Bank of America popped up at PIER 39 with an activation that had the whole PIER excited. Anchored by a 20x10 tent, Bank of America, in partnership with Octagon, handed out custom (and highly coveted!) bracelets to fans passing through the area. These bracelets were themed to match the colors of fans' favorite global soccer teams, and people were pretty hyped about it.

At a tourist hotspot like PIER 39, activations like this perform so well because of a combination of high foot traffic and a captive audience of travelers who are constantly on the hunt for something interactive to do.

Is PIER 39 the perfect spot for your brand? We think so! Contact us using the link below to learn more about how your next mobile marketing tour can make a stop at PIER 39.

https://tandempartnerships.com/contact-us/