Daniel Lanis Brand Expert

08/05/2020

Powerful and inspiring ad by Coke, reflecting on current times

Wait stop, who says we have to back to normal? This is our opportunity to start over - more humble, mindful, braver and better than we've ever been. The glas...

07/28/2020

CES is skipping Las Vegas for 2020. It will be a slow recovery for the large scale events industry as a whole.

It’s a "new immersive experience."

02/01/2020

Sometimes it feels like Disney magic, but like most of Disney's magic, it's really the product of the thousands of individuals who put in the work every single day. Even when that work is dealing with mosquitoes.

Walt Disney World is smack dab in the middle of a swamp in a state that is, more or less, a big swamp itself. So with that in mind, why isn’t Walt Disney Wor...

12/19/2019

How genius is this campaign?! https://www.facebook.com/437330026355947/posts/2610165252405736/

08/22/2017

It's not just purple, it's Prince Purple.

"Love Symbol #2 will be the official color across the brand he left behind,.''

03/17/2017

Historic first! Brand Ambassadors to be recognized at the Experiential Marketing Convention in 2017.

Event Marketer has unveiled the first recognition program to shine the spotlight on the industry’s brand ambassadors and event staffers.

12/08/2016

Simple idea that can change the way we shop:
http://video.cnbc.com/gallery/?video=3000573552

Amazon just revealed a new plan for revolutionizing how people buy groceries — minus the long lines.

04/28/2016

The best 100 Experiential Marketing Agencies of 2016 unveiled. Proud to have worked with several of these agencies over the years.

As our editorial board reviewed submissions for our 14th annual It List, we noticed many of the event industry’s top agencies celebrating major milestones.

12/29/2015

CHIEF MARKETER ASKED…WHAT WERE THE TOP TRENDS OF 2015?

JULIE LINK, CO-FOUNDER, SYNC MARKETING SAID...

Biggest 2016 marketing trend: Companies shifting energy towards engaging directly with consumers via social channels, rather than spending big dollars on traditional ad and media buys.

Biggest 2015 marketing story: Mobile optimization. Companies must insure their online promotions not only reach desktop users, but mobile as well.

Best marketing effort of 2015: Marketers who knew what they were doing increased exposure by interacting with popular hashtags, all while gathering user generated content.

Biggest 2015 marketing faux pas: Not running social media accounts correctly. Treating social as a channel, rather than a strategy, is the best approach to make sure you authentically connect.

Full article here: http://www.chiefmarketer.com/chief-marketer-askswhat-top-trends-2015/

10/08/2015

Taking Experiential Marketing to another level! How awesome is this? http://seattle.curbed.com/archives/2015/10/seahawks-american-express-hawk-island.php

As we're sure you're aware at this point, we've run out of places in Seattle to plant '12' flags. American Express noticed...

01/03/2015

Do not let this happen to you. Be prepared and use proper weight on your tents when setting up for an event: https://www.youtube.com/watch?v=BGhqlJnFIXU.

In fanfest area the day before Rose Bowl game a tornado weeks havoc. Fortunately nobody was injured.