Product Marketing Debunked. The Essential Go-To-Market Guide.

07/05/2026

Most businesses think they know what their customers want.

The reality? Assumptions can be expensive.

The businesses that grow are the ones that ask, listen and act on customer feedback.

Every survey is an opportunity to understand your audience better, improve your marketing and make more confident business decisions.

When was the last time you asked your customers what they really think?

Check out my latest free ebook at
productmarketingdebunked.com called "The Questions I Wish I Asked My Customers" and check out my latest company. Perspiva (www.Perspiva.com), if you want to take your customer intelligence to the next level.

05/20/2026

Hi Everyone, After helping launch 200+ products over a 15-year period, my co-founder and CTO, Michael Thomas Ezehi, and I kept seeing the same thing: companies skip research or collect feedback that never shapes strategy.

So we built Perspiva, a customer intelligence platform that turns survey feedback into positioning, messaging, and strategic direction.

We just launched on Product Hunt today and would love your support!

Upvote here:https://www.youtube.com/shorts/bj6-f9tXbK0?feature=share

Try it free: Perspiva.com (code: MAY-LAUNCH)
Would love to hear what you think!

We also have a free e-book I wrote called Questions I Wish I Asked My Customers, which you can find here: productmarketingdebunked.com

hashtag hashtag hashtag hashtag

04/09/2026

Are you launching a product? I spent over 20 years launching over 200+ products.

Check out the trailer for a podcast interview about launching products with Rachele Schainker on The Cyber Savvy Woman podcast and show!

If you’ve ever felt like a product should work—but isn’t landing—this conversation will change how you think about go-to-market strategy.

In this trailer, you’ll hear:
• Why people buy based on emotion—not logic
• The biggest mistake founders make before launching
• What it really means to understand your customer
• Why market research, positioning, and go-to-market must work together
• How intuition helps leaders avoid costly mistakes
• Why a launch is not a one-time event
• Where AI helps—and where it still falls short
Full-length interview and conversation can be found here: https://podcasts.apple.com/.../the-cyber.../id1853684280
https://www.youtube.com/watch?v=wDpAAXWicgg

The Art of Launching: Yasmeen Turayhi’s Approach | The Cyber Savvy Woman (Trailer)“People buy based on how you make them feel.”So why are so many companies s...