Firstcut Marketing

12/03/2025

I completely agree with this strategy — as a content creator & producer. It is getting more and more difficult to do this now because even seemingly non-curated moments are in fact curated or fake (like a reality show). But eventually you will strike lighting in a bottle if you keep at it!

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Creator Economy Lesson: Authenticity is the ultimate growth strategy.

Before her viral moment, beauty influencer Katie Fang was an overworked server. After one unplanned, raw video, her career exploded. Now, she's an NYU undergrad commanding an estimated $4 million in earnings from partnerships with Cetaphil, Dior, and Kosas.

Her strategy defies traditional planning: "I don’t plan my content; that feels too curated. I film when I’m in the moment." Read more:

From education and advocacy to entrepreneurship and culture, the creators on the Forbes 30 Under 30 Social Media list are redefining what it means to influence.

05/04/2025

As Owner/Partner and Creative Director of my digital marketing company, I’ve spent the last 7 years leading strategy, design, and content development for a wide range of brands—most notably Maxim Golf Solutions in Kansas City, my largest and longest-standing client. I bring 15+ years of experience in television, with a strong background in documentary and docu-reality storytelling, as well as traditional commercial production for broadcast television. I’ve produced and field-directed hundreds of shows
for top-tier networks including NBC, FOX, Discovery Channel, WE tv, History Channel, A&E, FX, and Animal Planet, National Geographic.

Today, I bring that narrative expertise to the digital world—delivering content that’s as strategic as it is compelling.

My clients have included:
⛳️ Golf and fitness brands
🎨 Artists and designers
🏛 Politicians and public figures
—and many, many others across industries

I specialize in:

📱 Social media page management and content creation
🎥 Video production and asset collection via still photography/video
🎨 Graphic design aligned with brand identity
📊 Creative, data-backed social media advertising campaigns that attract and convert
📺 Traditional TV commercial and 🎙 radio campaign concepts for broadcast

Every project I oversee is crafted with precision, professionalism, and a deep understanding of how to build connection—visually, emotionally, and strategically.

09/20/2022

Quote of the day.

08/26/2020