The Flip Side Communications

05/19/2026

Last week, I had the incredible privilege of standing up for the small business community in Washington, D.C., as a member of Intuit’s Small Business Council. It was an intense, inspiring, and action-packed two days of advocacy, high-level discussions, and... a lot of walking.

Here is a look at what we tackled:
Day 1: Advocating on Capitol Hill
We laced up our walking shoes (I logged a solid 5 miles traversing the Hill!) to meet with lawmakers and advocate for the PACE Act. This bipartisan legislation aims to modernize our payments infrastructure, lower costs, and speed up how small businesses get paid. Because let’s face it, cash flow delays are a massive hurdle for growth.

We had incredibly encouraging conversations with the staff from the offices of:
Arizona: Representative David Schweikert, Senator Mark Kelly, and Senator Ruben Gallego.
Idaho: Senator Mike Crapo, Representative Mike Simpson, and Senator Jim Risch.

To my fellow business owners: If you’ve ever felt the pain of slow payments, I encourage you to speak up and make your voice heard. Our stories have real power in shaping policy.

Day 2: White House Small Business Roundtable
The next day, we headed to the White House for a Small Business Roundtable on AI. We shared firsthand accounts of how we are currently leveraging AI in our businesses, while highlighting what’s missing for widespread, equitable adoption:
• Investment in AI Literacy: Access to tools isn't enough; business owners need the education and training to use them effectively.
• A Unified Federal Framework: To grow confidently, we need a consistent federal framework for AI rather than navigating a confusing patchwork of state laws.

A massive thank you to the entire Intuit team for the flawless ex*****on and hard work that went into arranging this special visit. This council is an absolute powerhouse, and I'm honored to be a part of it.

My only real complaint from the entire trip? My hair absolutely did not know how to behave in D.C.!

05/01/2026

What a great conversation about the power of asking questions to uncover your nonprofit's compelling stories, the power of transparency in crisis communications and the importance of taking risks!

Effective storytelling is at the core of meaningful nonprofit engagement, and in this episode of Nonprofit Nerd®: Impact Unleashed, host Jarrett Ransom explores that idea in depth with communications expert Keith Yaskin of The Flip Side Communications.

Together, they examine how organizations can identify and elevate authentic stories, create alignment across messaging channels, and thoughtfully incorporate client voices to strengthen credibility with both donors and the media.

Importantly, this episode highlights a critical yet often underemphasized area: crisis communications. Keith shares why preparation, transparency, and authenticity are essential to maintaining trust when challenges arise.

🎧 Listen now at the link below or on your favorite podcast app and discover how more intentional storytelling can elevate your organization’s voice and mission.
🔗 https://www.buzzsprout.com/2306053/episodes/19055087

We also want to take a moment to share our gratitude with our Season 10 sponsor, Bloomerang! Without you these conversations wouldn't be possible.

04/30/2026

I’m joining Jarrett R. Ransom, MBA Ransom on the Nonprofit Nerd® Impact Unleashed podcast tomorrow.

We talked about how nonprofit leaders can find great stories in their daily work, even when it feels like nothing "newsworthy" is happening.

We also dug into the messy stuff like crisis communications. We discussed how to protect your mission and keep people’s trust when you’re facing public scrutiny or negative headlines.

Look for it tomorrow wherever you get your podcasts.

04/28/2026

The most successful agencies talk less about logistics and more about leaving an impact. It's about people, not only moving parts. Don't just be essential. Be inspirational.

04/21/2026

Losing Your Credibility On Camera

A fancy camera doesn't fix a poor performance.

The "Selfie Stare" - You’re looking at your own reflection on the screen instead of the camera lens. To your audience, you look disconnected. You’ve broken the eye-contact trust before you even finished your intro.

The "T-Rex arms" - Your elbows are glued to your ribs. When we can’t see your hands, we stop trusting your message. Movement is energy.

The "Boring Voice" - Speak with passion, not your natural energy.

You aren't just a content creator. You're a brand.

At The Flip Side, we teach you how to command the camera.

Visit theflipsidecommunications.com/influencer-training/. Stop being just another "influencer." Build a brand.

04/01/2026

03/25/2026

Chappell Roan is a reminder why businesses retain their audiences during a crisis by taking ownership of their mistakes and offering authentic, genuine apologies.

03/20/2026

03/17/2026

Behind the scenes of The Flip Side's St. Patrick's Day video shoot.

03/13/2026

How One Story Pitch Landed 7 Media Interviews in 3 Days (PR Strategy That Works). Watch on The Flip Side Communications YouTube channel now.

How we landed 7 media interviews in 3 days with one PR pitch. Learn the simple strategy for finding the right journalists, connecting to stories they already...