The Flip Side Communications

Name: The Flip Side Communications
Address: Scottsdale, AZ, US
Telephone: +16027382308

Home
United States
Scottsdale, AZ
The Flip Side Communications

The Flip Side Communications LLC in Scottsdale, AZ offers video production, public relations, media t

08/25/2026

Most people do not spend their days speaking into a camera. A person might be funny in a meeting. That same person might freeze when the red light comes on. A confident executive might suddenly speak in a monotone. A great speaker might stare at a teleprompter and read every word without excitement. That does not mean the person is a bad communicator. On-camera communication is a different skill. It takes practice.

We once watched a person become so uncomfortable during a video shoot that he left the room for a moment to compose himself. (That was someone else’s project, not ours!) However, you sometimes have to push people enough to help them improve. You also have to know when to stop pushing. Too little direction might leave you with a weak performance. Too much direction might make a nervous person even more nervous. A video shoot is not the best place to discover that someone has never practiced speaking on camera.

08/04/2026

A high-tech company does not always need a high-tech video background.

This company chose a military aircraft museum for an interview. The setting connected today’s technology with decades of military innovation.

The aircraft added history and meaning. The location also made the interview more memorable. Better than a modern office.

A strong video location should support the message. It should add context. It should help viewers understand why the story matters.
CAF Airbase Arizona

08/03/2026

Key Takeaways

07/28/2026

Organizations should have clear guidelines for how they use AI in communications. When is it best to use it? What should humans review? Businesses are promoting the heck out of how they use AI. How often do we hear the words “AI-powered”? It's not as much about how much you use AI, but whether you use it thoughtfully. Does your organization have an AI communications policy?

07/14/2026

Most event videos are boring because the camera is stuck in the very back of the room. It feels like you are watching the event through a window from a mile away. For this shoot, we placed a second camera right in the middle of the theater floor. This brings the viewer into the room and makes them feel like they are sitting in the audience, waiting for the event to start.

This view works because it focuses on the layout of the entire room. We adjusted the lens so the rows of seats guide your eyes straight down the center, while keeping the crowd slightly soft. It shows the scale and the energy of the turnout without distracting from the main path. It proves the room was full, which is exactly what event organizers want people to see.

If you are planning your next big company meeting or graduation video, stop putting your cameras in the back corner. Bring at least one down into the aisles where the people actually are. Capturing the shape and feel of the room is the easiest way to make a routine video look like something people want to share.

07/07/2026

At an Independence Day event, the obvious shot is the fireworks.

But the full story is much more.

Musicians singing in front of American flags. Families walking through the event together. It is the small details, like the stars and stripes draped over a white fence. The build-up before the
fireworks, the energy of the crowd. The quiet, patriotic moments that help people remember how the event felt.

Don’t just point the camera at the biggest thing happening. Look for the moments around it. Wide shots show the size of the event. Close-ups show emotion. Details give the story texture. Good event video needs all of them.

07/02/2026

The opportunity to mentor and be mentored is such a privilege. I'm a mentor for Young & Empowered Women and had a great time connecting with new people and amazing women at the 7th Annual Empow(her) Conference including Kristin Pozen of the Duffy Group, Shareé Hurts of APS, and my mentee, Leah Murrieta, who is so driven and becoming a marketing leader.

Watching women support each other in one room is so powerful. The support, community, and friendships that come from women uplifting each other are magical. I had a wonderful time during this experience.

06/30/2026

Great seeing Alan Urban from CAF Airbase Arizona and Karianne Munstedt of Strategic Impact Partners at a recent event in Phoenix.

We’re preparing for an upcoming video shoot at the museum. The historic planes are the incredible backdrop, but the actual story is about modern defense tech, particularly how one of SIP's clients, W5 Technologies, Inc, has built solutions for past, present, and future military communications.

Thank you to Alan and SIP for collaborating with us to bring this strategic storytelling project to life.

06/23/2026

Most event videos are boring because they only capture the obvious. A production crew sets up one camera in the back of the room, hits record, and leaves it there. When we shot video of the graduation ceremony for South Mountain Community College, we wanted to break the pattern. We put one camera on the balcony for the main speeches, a second camera on the floor to grab quick soundbites from excited students in the lobby and theater floor, and a GoPro to catch a fast timelapse of the theater filling up.

The secret to making an event video feel alive is chasing the small, unscripted moments. We did not stay focused on the speeches. Instead, we ran into the audience to catch close-ups of screaming family members cheering for their graduates. By pairing these raw human emotions with fast-paced editing, the final video feels less like a static archive and more like a high-energy movie trailer.

You can use this exact approach for your organization’s next event. Stop trying to just document an event that took place. Instead, focus your cameras on the energy in the lobby, the faces in the crowd, and the real people involved. That is how you turn a routine calendar date into content that people actually want to watch and share.

06/18/2026

Event videos can easily fall into a routine formula.
The real fun and the creative challenge is finding the moments to ensure people actually watch, even if it means putting a golf ball inside an airport train station. It’s about sharing it in a way that feels fresh and human. Phoenix Sky Harbor International Airport

Address

Scottsdale, AZ

Telephone

+16027382308

Website

http://www.theflipsidecommunications.com/

Alerts

Be the first to know and let us send you an email when The Flip Side Communications posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Flip Side Communications:

Want your business to be the top-listed Advertising & Marketing Company in Scottsdale?