The Flip Side Communications

06/23/2026

Most event videos are boring because they only capture the obvious. A production crew sets up one camera in the back of the room, hits record, and leaves it there. When we shot video of the graduation ceremony for South Mountain Community College, we wanted to break the pattern. We put one camera on the balcony for the main speeches, a second camera on the floor to grab quick soundbites from excited students in the lobby and theater floor, and a GoPro to catch a fast timelapse of the theater filling up.

The secret to making an event video feel alive is chasing the small, unscripted moments. We did not stay focused on the speeches. Instead, we ran into the audience to catch close-ups of screaming family members cheering for their graduates. By pairing these raw human emotions with fast-paced editing, the final video feels less like a static archive and more like a high-energy movie trailer.

You can use this exact approach for your organization’s next event. Stop trying to just document an event that took place. Instead, focus your cameras on the energy in the lobby, the faces in the crowd, and the real people involved. That is how you turn a routine calendar date into content that people actually want to watch and share.

06/18/2026

Event videos can easily fall into a routine formula.
The real fun and the creative challenge is finding the moments to ensure people actually watch, even if it means putting a golf ball inside an airport train station. It’s about sharing it in a way that feels fresh and human. Phoenix Sky Harbor International Airport

06/09/2026

Recruiters are overwhelmed with AI-generated cover letters and resumes.

Everything looks the same. Don’t saturate your professional and social media presence with AI-generated content.

You are a real person with a real personality.

We offer a career service specifically for new professionals: On-Camera Confidence Coaching. A 3-time Emmy-winning, former TV reporter and former Fortune 500 communications leader provide this customized, one-on-one training.

To a traditional job seeker, the word "brand" might sound like it's only for big corporations. It isn't. Building a genuine, online brand requires authority and confidence, which is important whether you're seeking a job or launching your own business. And since many employers now conduct virtual interviews, college graduates must be comfortable presenting themselves confidently on camera.

Communication is a technical skill, not an ego trip. Don’t look unprepared and unenthusiastic on camera.

Win the interview. Win your audience.

Show them you are real. Build your confidence.

Send us a direct message or visit https://www.theflipsidecommunications.com/influencer-training/

06/04/2026

Software has an "auto-fix" button for almost everything today, but algorithms don't always meet our expectations.

We just wrapped up an event recap video that included some classic challenges.

We smoothed shaky handheld footage, avoiding the weird, robotic "jello" effect that automated software tools often create.

We leveled multiple audio sources so viewers never have to adjust
their volume mid-video.

We matched dimly-lit and bright clips to create uniform lighting.

Don't want to do this s**t yourself? Ask us to edit it.

05/19/2026

Last week, I had the incredible privilege of standing up for the small business community in Washington, D.C., as a member of Intuit’s Small Business Council. It was an intense, inspiring, and action-packed two days of advocacy, high-level discussions, and... a lot of walking.

Here is a look at what we tackled:
Day 1: Advocating on Capitol Hill
We laced up our walking shoes (I logged a solid 5 miles traversing the Hill!) to meet with lawmakers and advocate for the PACE Act. This bipartisan legislation aims to modernize our payments infrastructure, lower costs, and speed up how small businesses get paid. Because let’s face it, cash flow delays are a massive hurdle for growth.

We had incredibly encouraging conversations with the staff from the offices of:
Arizona: Representative David Schweikert, Senator Mark Kelly, and Senator Ruben Gallego.
Idaho: Senator Mike Crapo, Representative Mike Simpson, and Senator Jim Risch.

To my fellow business owners: If you’ve ever felt the pain of slow payments, I encourage you to speak up and make your voice heard. Our stories have real power in shaping policy.

Day 2: White House Small Business Roundtable
The next day, we headed to the White House for a Small Business Roundtable on AI. We shared firsthand accounts of how we are currently leveraging AI in our businesses, while highlighting what’s missing for widespread, equitable adoption:
• Investment in AI Literacy: Access to tools isn't enough; business owners need the education and training to use them effectively.
• A Unified Federal Framework: To grow confidently, we need a consistent federal framework for AI rather than navigating a confusing patchwork of state laws.

A massive thank you to the entire Intuit team for the flawless ex*****on and hard work that went into arranging this special visit. This council is an absolute powerhouse, and I'm honored to be a part of it.

My only real complaint from the entire trip? My hair absolutely did not know how to behave in D.C.!

05/01/2026

What a great conversation about the power of asking questions to uncover your nonprofit's compelling stories, the power of transparency in crisis communications and the importance of taking risks!

Effective storytelling is at the core of meaningful nonprofit engagement, and in this episode of Nonprofit Nerd®: Impact Unleashed, host Jarrett Ransom explores that idea in depth with communications expert Keith Yaskin of The Flip Side Communications.

Together, they examine how organizations can identify and elevate authentic stories, create alignment across messaging channels, and thoughtfully incorporate client voices to strengthen credibility with both donors and the media.

Importantly, this episode highlights a critical yet often underemphasized area: crisis communications. Keith shares why preparation, transparency, and authenticity are essential to maintaining trust when challenges arise.

🎧 Listen now at the link below or on your favorite podcast app and discover how more intentional storytelling can elevate your organization’s voice and mission.
🔗 https://www.buzzsprout.com/2306053/episodes/19055087

We also want to take a moment to share our gratitude with our Season 10 sponsor, Bloomerang! Without you these conversations wouldn't be possible.

04/30/2026

I’m joining Jarrett R. Ransom, MBA Ransom on the Nonprofit Nerd® Impact Unleashed podcast tomorrow.

We talked about how nonprofit leaders can find great stories in their daily work, even when it feels like nothing "newsworthy" is happening.

We also dug into the messy stuff like crisis communications. We discussed how to protect your mission and keep people’s trust when you’re facing public scrutiny or negative headlines.

Look for it tomorrow wherever you get your podcasts.

04/28/2026

The most successful agencies talk less about logistics and more about leaving an impact. It's about people, not only moving parts. Don't just be essential. Be inspirational.

04/21/2026

Losing Your Credibility On Camera

A fancy camera doesn't fix a poor performance.

The "Selfie Stare" - You’re looking at your own reflection on the screen instead of the camera lens. To your audience, you look disconnected. You’ve broken the eye-contact trust before you even finished your intro.

The "T-Rex arms" - Your elbows are glued to your ribs. When we can’t see your hands, we stop trusting your message. Movement is energy.

The "Boring Voice" - Speak with passion, not your natural energy.

You aren't just a content creator. You're a brand.

At The Flip Side, we teach you how to command the camera.

Visit theflipsidecommunications.com/influencer-training/. Stop being just another "influencer." Build a brand.

04/01/2026