Curate Kindness

02/06/2026

https://www.linkedin.com/pulse/challenge-isnt-change-real-opportunity-alignment-stacy-bayless-b7eyc

This week I found myself reading a collection of Harvard Business Review articles on organizational change. Different authors.

08/07/2025

Bye Bye DEI. Hello Curate Kindness. From performative policy to purposeful presence.

For years, companies poured resources into DEI initiatives - often with the right intent, but the wrong follow-through. Today, the shift is clear: belonging, kindness, and emotional intelligence are emerging as the true markers of future-forward leadership.

According to Harvard Business Review, employees are no longer moved by performative programs - they want real purpose and human connection. The Atlantic put it plainly: “DEI is out. Belonging is in.” And in Forbes, kindness is called out as a competitive advantage - not a soft skill, but a strategic one.

At Curate Kindness, we’ve seen this coming.

That’s why we created The Kind Collective - a first-of-its-kind membership built to help hospitality brands infuse their culture, strategy, and guest experience with:
→ Creativity that inspires
→ Sustainability that honors
→ Kindness that transforms

Inclusion without intentionality is hollow. And data without heart doesn’t create loyalty.

This isn’t just a shift. It’s an evolution. It’s time to move beyond the buzzwords.

Let’s build brand cultures where everyone feels seen, supported, and inspired to contribute. This is the membership created for the brand cultures of tomorrow.

Sources referenced:
• Harvard Business Review – “Why DEI is No Longer Enough”
• The Atlantic – “The Shift from DEI to Belonging”
• Forbes – “Kindness as a Business Strategy”

Learn more or request a demo of https://lnkd.in/gWKXKzUM. DM to book your time today.

23/05/2025

As we approach Memorial Day, I find myself thinking not only of the brave souls who served with selfless devotion - but also of how much our world needs that same kind of heart-led courage today.

We are surrounded by noise - opinions, headlines, division. But what would happen if we let our hearts lead instead of the voices that try to divide us?
Kindness isn’t weakness. Presence isn’t passive. Love - the real kind - is a choice.

And it’s one we need more of now than ever.

Let’s choose heart. Let’s lead with it. Let’s honor through it.

19/05/2025

The Kind Collective is a creative brand innovation membership rooted in hospitality, heart, and long-term value. We’re not just meeting expectations - we’re reimagining them.

Visit us at www.curatekindness.com and join The Kind Collective to lead the change.

30/10/2024

Brands need long-term strategic plans to outline where they want to be in timely increments. It's the people using the technology who determine whether it delivers the desired results.

Marketing technology is yet to be fully aligned with customer experience in the travel and hospitality sector with 63% of brands still seeing martech as mostly operational rather than central to customer experience, and only 8% tie their CX goals to their martech capabilities.

Aligning, and making the iterative improvements with a strategic plan, can help travel and hospitality brands start to delight their customers with the personalized experiences they've come to expect.

Learn more about Curate Kindness' mission to demonstrate the tremendous value of strategic acts of kindness throughout a brand at curatekindness.com.

24/10/2024

Finding solutions through relevant, creative and strategic problem-solving in alignment with business goals is your tipping point to brand loyalty and innovation.

Curate Kindness was built to positively impact a brand throughout it's lifetime. Learn more at www.curatekindness.com.

18/10/2024

While being nice to somebody is a deliberate effort, it is superficial. Kindness is a type of behavior marked by acts of generosity, consideration, rendering assistance, concern for others... without expecting a reward in return.

Kindness is what leads to high standards, brand loyalty and innovation, sustainability and corporate social responsibility, customer and employee engagement and retention, industry differentiation and operational efficiency. Deeper personal and professional connections access brand growth and longevity.

Elevate your brand, and Curate Kindness at www.curatekindness.com. It's incredibly powerful.

07/10/2024

Today, I celebrate the fulfillment of a vision to demonstrate and apply the impact of designing connections through intentional acts of kindness to transform the valuation of travel and hospitality brands. At a time when brand trust is low throughout the world, Curate Kindness now delivers online and in-person learnings with activations for travel and hospitality organizations to strategically design meaningfulness into people’s lives.

Curate Kindness is now LIVE at http://www.curatekindness.com.

Curate Kindness is a culmination of a lifetime of bold experiences that drove a perspective to conceive an idea that brings joy, and creates a positive impact in the world. The heart-focused approach utilizes creativity, sustainability and empathy as strategic assets that foster brand trust, meaningfulness and growth. A rich professional background in branding, advertising, marketing, and strategic communications complemented by community and non-profit leadership offers organizations the unique perspectives to more effectively communicate value propositions that align with psychological patterns in decision-making that influences choice and judgement.

With the deep understanding and proper interpretation of people’s behavior, a brand is better positioned to navigate risks and capitalize on opportunities. Curate Kindness offers corporate learning and training programs that align a brand’s focus on serving humanity to drive loyalty and longevity. Brands that lead with heart are changing the nature of business. Along with programming, Curate Kindness has built a quarterly membership program to deliver relevant ideas, innovation and insights on a consistent basis.

Curate Kindness has been designed to drive maximum performance and dedication through executive L&D, leadership training, creative culture development and brand management services. As nearly 60% of consumers are likely to buy from companies that create a better world… authenticity, and an identity that is humanizing and relatable is extraordinarily powerful in business.

About Curate Kindness
Curate Kindness is a collaborative, growth strategy framework to design connections with customers, employees, community and stakeholders via intentional acts of kindness that draw upon creativity, sustainability, age-old resourcefulness and modern technology. The innovative curation of kindness rewards a brand over and over, and leaves an enviable footprint. Curate Kindness resonates, and rethinks progress to reimagine connections with humanity, and the planet, to creatively enhance and intersect life beautifully.