the small b project

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the small b project

The small b project is designed to gather marketing + advertising experts to come together to keep s

03/28/2023

With a “Join Now” CTA (call to action) what if the language read:

BUILD confidence
LOSE excuses
Get EMPOWERED
Learn to maintain your strength

I feel less yelled at and dare I say, even more seen?!

Maybe we need to learn to soften our language and give the gentleness our audience needs? Versus the finger pointing and condescending language laid out by a “health” facility.

Food for thought.

03/17/2023

Small b’s - we have to talk about this.

Existing members of this institution, when we receive marketing mail incentivizing us to join makes me wonder how they came up with the campaign!

Here are some thoughts about doing a blanket letterbox drop - it’s old school but we all know the small b project loves an INTEGRATED marketing campaign!

👩🏻‍💻 Who is the market you’re targeting? And what do they expect / want from you (your brand)?
👩🏻‍💻 How many people in your current LTA (local trade area) know you and invest with you currently? And if they don’t know you, why?
👩🏻‍💻 When was your last conversation/ survey with customers / potential customers to ask them what they want? This is the data part.
👩🏻‍💻 If existing customers receive marketing materials is it using their consumer dollars? If so, is the CTA (call to action) right?
👏🏻 Have you cross checked your data?
Data is key for any business. Keeps businesses connected, measured and organized - so if you’re not using your data correctly you could be missing out on potential sales & awareness.

Marketing campaign checklist:
✔️ What is your goal(s)?
✔️ Who is this campaign targeting?
✔️ Budget done? Forecasted ROI?
✔️ Have you done a data cross check? Or chosen targeted data for this campaign?
✔️ What do you want the receivers to do when they get this collateral? What is your call to action?

How you construct your integrated campaign is vital for ROI, brand awareness & your time. Be smart.
Ask questions.
Put your feet in their shoes.

Note; this is not a targeted post. It was a catalyst for conversation around data and integrated marketing campaigns. 😉.

11/10/2022

Have you met our resident photographer/ brand specialist? is a legend!

Here he is behind the scenes with for her fall photo shoot.

09/13/2022

Been to ??

If you haven’t, we did the research for you … and it’s glorious!

08/19/2022

Do yourselves a favour and get to for the dinner! It’s the closest place to an Aussie butcher we’ve found, and the food is GLORIOUS! Thanks for having us ❤️

07/13/2022

Our last interview tomorrow night!

Don’t be a stranger with the delightful Cassie from
She’ll be sure to inspire your passions for small business.

We hope you’ve enjoyed the series so far!

07/07/2022

Think you know insurance?
Think again!

Tonight, if you don’t know her, is one of our small b clients,

Kayla, by nature is a colourful, happy and connected lady. Passionate about her / our community and our successes.

Join me for a laugh and different take on Kayla’s journey to insurance land tonight at 7pm.

07/05/2022

Here’s a glowing recommendation for you!

I don’t know about you, but when researching for the perfect gift / something for the home, etc, it takes time! And time is something we all don’t have to be scrolling the web for.

I have a few requirements;
☀️ Make sure it’s made in the USA (or AUS if I’m home)
☀️ Support a small business
☀️ Do I truly love the product

Recently I came across Tiny Land | Kids’ Room Ideas] I had ~20 questions about shipping, their product, etc.

After online chatting through the night, not only did they answer my questions, but ensured that shipping would be delivered within my timeframe and gave me a discount for taking the time to ask.

When we ask and chat with the business vs finding it too hard, they can come up with solutions to make you a satisfied customer. So we don’t click away.

Customer service is paramount.
Congratulations Tiny Land | Kids’ Room Ideas]
You have a customer for life now!

Have you asked vs clicking away?

07/03/2022

Is working with Media outlets a stranger to you?

Partnering, paying and trusting media can be a hard place to land in your marketing plan. We get it.

So we partnered with for this campaign to show small businesses how to collaborate and get the best ROI.

Join me, Lana, as we chat with Katie about misconceptions and the right questions to ask when buying media.

06/25/2022

Next up on our ‘Don’t be a stranger’ interview series, Jason Stoneburner, Chef

Don’t miss this chat with Jason as we talk through surviving the pandemic with 2 restaurants, how they pivoted and what 2022 has installed!

Tuesday at 7pm, here, live!

06/22/2022

This woman is no stranger!

Join the very impressive Diana Naramore, founder of and I this Thursday, as we dive into how this amazing concept came to life.

You won’t want to miss this one, her learnings and positivity.

06/16/2022

Don’t be a Stranger!

Join the wonderful of this Saturday, 18 June at 1pm, live!

To say that this interview is timely is an understatement. Allison has news, learnings and words of wisdom for our small b community.

See you there 💜

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Seattle, WA

Website

http://www.thesmallbproject.com/

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