09/25/2026
One of the things I love most about being a brand designer is how my understanding and connection to my clients’ brands deepens over time.
We initially design the identity in a couple months. But your brand isn’t a static thing. The foundation remains, but sometimes new ways of using the assets or imagining the experience come to light much later. And as I watch my clients’ businesses grow, that inspires me with new expressions of their branding, too.
I’ve had so much fun revisiting kmidinteriors brand this week and imagining some new ideas for her client experience. And guess what, she liked everything so much that we’re actually going to make some of it 🙂
Cheers to letting yourself dream ~