lodestar marketing group

08/05/2026

Looking for a marketing partner, not just another vendor? Since 2000, Lodestar Marketing Group has driven growth for businesses as a Google Premier Partner and Microsoft Advertising Partner, offering PPC, SEO, GEO, social media, display, and creative services under one roof. Curious where your marketing stands today? Get a free digital marketing analysis. https://www.lodestarmg.com/lets-talk/

08/04/2026

Looking for a marketing partner, not a vendor? Since 2000, Lodestar Marketing Group has driven growth as a Google Premier Partner and Microsoft Advertising Partner, offering PPC, SEO, GEO, social, display, and creative under one roof. Get a free digital marketing analysis. https://www.lodestarmg.com/lets-talk/

07/28/2026

"Good raincoat" is becoming "best raincoat brands for hiking in the rainy Pacific Northwest." Consumers are shifting early research to AI chatbots, then often finishing on Google anyway. Brands winning this shift aren't picking SEO or AI optimization; they're doing both. Read our 9 steps to boost your AI inclusion.

Learn how AI is changing the way people search online and what it means for marketers trying to stay visible and relevant in a smarter digital world.

07/23/2026

New Semrush research analyzed 126 million AI prompts and found chatbots cite third-party sources like review sites, industry publications, and communities, not just brand websites. Takeaway: strong on-site GEO gets you found; consistent presence across trusted external sources gets you cited. Both matter.

A new artificial intelligence visibility study from Semrush explored the sources chatbots reference and suggested AEO and GEO best practices.

07/15/2026

A year ago, shoppers coming from AI spent less than everyone else. Now they spend 53% more. Does that surprise you?

Here's what changed and what to do. https://tinyurl.com/3pfh32m3

07/10/2026

Google just changed search again—and it's bigger than an algorithm update.

Google is moving beyond traditional keyword search toward AI-powered search experiences that understand context, analyze multiple content types, and provide synthesized answers.
For businesses, the question is no longer:"How do we rank?"
The new question is:"How do we become a trusted source that AI chooses to reference?"

Organizations that focus on expertise, authority, and helpful content will be best positioned for this next evolution of search.

07/07/2026

Is your brand showing up where it matters most? At Lodestar Marketing Group, we help businesses build a digital presence that drives real results. Let's talk about what's possible for your brand.

👉 Learn more about our services: https://www.lodestarmg.com/

07/04/2026

Happy 4th! 🇺🇸 America turns 250 today and we think that deserves a big celebration! From our team to yours, enjoy every moment.

06/25/2026

Meta just shared new best practices for AI-generated multimedia ads. Key takeaway: the more creative inputs (images, video, formats) you provide, the better AI can optimize performance across placements. Have you tried it?

The company’s updated creation tools are designed to help advertisers maximize their performance by generating multiple ad variations to find the best fit.

06/03/2026

AI is changing how search results are displayed, but it is not changing what actually drives results. Despite new AI-powered overviews and generative responses, strong fundamentals still win: clear positioning, high-quality content, technical SEO, and a site built for real users.

Shortcuts do not outperform strategy. Brands that invest in clarity, authority, and user experience will continue to earn visibility, regardless of how search interfaces evolve. The tools may change. The strategy still matters. Let's talk. https://www.lodestarmg.com/lets-talk/