Myriad Inc Inc

12/09/2026

SMALL BIZ MARKETING

Know. Like. And trust.

These are the 3 steps to getting new customers. Which one are you focused on?

Know - getting your biz name out there, targeted specifically to your ideal customers
Like - make sure your messages match your brand by providing extra value, tips, and personality
Trust - leverage 5-star reviews, testimonials, and referrals from past customers

Sure, you can post endlessly on social media, but only your friends/followers see it… hopefully.

Sure, you can shout about your discounts and specials, but customers these days want more substance and stories that speak to their situation.

Sure, you can join the BBB and local Chamber, but you’ll only get out of it what you put into it.

We’ve got 5 openings this month for a free marketing review, no strings attached, for local mom-n-pop small businesses.

Comment “ME” and then shoot over your best contact info. I’ll let you know on Monday if you made the cut.

04/09/2026

The Messaging Mistake That's Costing You

PART 1: SUSPECTS vs PROSPECTS

As a small business owner, it’s easy for me to fall into the "spray and pray" trap, sending the same generic sales message to everyone. But treating a loyal customer the same way I treat a complete stranger is a recipe for me losing both of them.

I think the foundation I’ve embraced for success here lies in understanding that my unique audiences move through distinct stages, and each stage requires a different communication strategy, message, and goal.

Today, I’m breaking down #1 & 2 of the five essential stages from "How It Works" and how you need to adjust your messaging for each.

1. SUSPECT
(The "Unknown" Audience)
* Definition: this is anyone who fits your general target market, but might be unqualified or cannot afford you/your product/service.
* The Messaging Goal: Introduce your brand, build awareness, and start educating buyers on the problem(s) you solve. This is the first stage of Know-Like-Trust (KLT) paradigm.
* Bad Messaging: "Buy from us! We have the lowest prices! Best service!”
* Good Messaging: "Did you know that 70% of SMBs struggle with [insert Problem]? Here are 3 tips to fix it."
* Call-To-Action: easy navigation to more info.

2. PROSPECT (Interested AND Qualified)
* Definition: a Suspect becomes a Prospect when they raise their hand. They “like” your social media post, book a 15-minute meeting, download a free guide, ask a question, open your cold outreach email… basically, anything they do that signifies they might have a need for you.
* The Messaging Goal: A personal connection. Your story. Their bottlenecks and pain points. This is stage two of KLT, so they need to end up liking you.
* Bad Messaging: “Let me know if you have any questions.”
* Good Messaging: "Here’s a link to my calendar.”
Call-to-Action: Secure the sale, or at least schedule (in pen) a next meeting.

What’s one change you can make today to move suspects into projects in your messaging?

Share in the comments!

01/09/2026

Hyper-local, community-focused, and geared for small business owners.

01/09/2026

We do a "myriad" of things...

30/08/2026

We’re going to launch a “Best of the Southwest Metro” contest for THE BEST small businesses in and around Shakopee, Prior Lake, Jordan, Carver, Chanhassen, Victoria, Chaska, Savage, Waconia, and Belle Plaine. Who do you recommend?

29/08/2026

I think I like this video version better… what do y’all think?

29/08/2026

FREE for any restaurant. Post your specials, happy hour, merch discount, and special events!

29/08/2026

27/08/2026

Just got featured in Medium!

Too many small business owners (SMBs) find themselves trapped in a demanding balancing act every day — managing priorities, providing…