12/04/2021
š Another extremely effective strategy you can use to grow your Facebook group is cross-promotion. There are over a billion groups on Facebook, so chances are there are some similar ones to yours. Cross promoting your group in other related groups is a great way to grow it quickly. However, you also want to be mindful of each groupās rules about self-promotion. Many groups donāt allow you to just drop in, make a post about your own group, and leave. Itās disrespectful, so make sure that youāre not just spamming these groups with your link. You wouldnāt want someone doing that in your group, right? To find a group to promote yours in, search for topics related to your group on Facebook. Carrying on with my Labrador training example, I typed in ādog training tips.ā
š Find a group that has at least 50 members. Join the group and provide value in at least three to five posts before talking about yourself. Look for questions from others you can answer and leave a thoughtful, genuine comment. Remember, it doesnāt do any good to just run in, drop your link, and run out. People will tune out if they think youāre just there to promote yourself. Take a bit of time to be helpful first, then promote your group. Some groups have strict rules about promoting yourself and say that you canāt just make a post on the group page, but instead can only post as a comment in a weekly promotion thread, like āPromo Fridays.ā The group rules are usually written in the description, so take a look before making a post. Groups may also have a pinned post to the top of the page that details their rules or links to them.
š You can also cross-promote your group by contacting the group admin and asking them to help market your group. In exchange, you could link over to theirs from your group too. Not everyone will take you up on it, but itās worth a few minutes of your time to try! Most groups list the admins in the description, like this: Iām going to assume that Sally created the group since sheās listed first. Iām going to send her a message. Click on the Members tab on the left side. Then, click on Admins. Scroll through until you find Sally (or search at the top right!). Click on her name and youāll be taken to her profile. Click Message. I wrote Sally a quick but nice message about promoting each other and included a link to my group. It only took a few minutes and could result in a lot of exposure for my group if she agrees to promote it.
š Chris from STB Collaborations used this strategy to grow his Facebook group by 923% in just three days! He left a post promoting his group about living in Asia on other large groups in his niche. He made sure to include a nice note to the group admin that heād have no hard feelings if they deleted his post. Some deleted it, but others were more than happy to help Chris promote his Facebook group. Chris also used what he calls his āSuper Fans,ā the highly engaged members of his group, to attract new members. He created a private chat with his top 25 fans and asked for their help growing the group. His Super Fans ensured posts welcoming new members went out often, kept offensive posts from being seen, and helped approve new member requests quickly. This leads us to another easy way to grow your group.