05/03/2023
7-๐
๐ข๐ ๐ฎ๐ซ๐๐ฌ ๐๐ง ๐๐๐๐ข๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐ญ ๐๐๐๐จ๐ซ๐ ๐๐จ๐ฐ ๐๐๐๐ ๐๐๐ฏ๐๐ฅ๐ฌ!
๐๐ก๐ ๐๐ก๐๐ฅ๐ฅ๐๐ง๐ ๐๐ฌ
1. Struggling to use PPC effectively with the ever-changing product range.
2. It's hard to maintain an organic ranking without selling products year-round.
3. Growing the brand while becoming more profitable.
When this brand approached Amz Titan at the start of 2022, it presented a new challenge for Amz Titan that most brands do not have.
They offered multiple different seasonal ranges that would completely change every 2-3 months, meaning that our job and the products we managed would constantly vary depending on the time of year, which gave little time for each product before they would be swapped for others.
The difficulties of this brand, however, did not stop the Amz Titan team from achieving some of our best results to date. Before starting, the active campaigns in this store lacked any structure or strategy, missing huge high-growth options such as sponsored brands, sponsored brand videos, and sponsored display advertising, all of which were either not seen at all for most products or in very small unsuccessful doses.
As for sponsored product ads, these were also available sporadically, with some products only experiencing automatic targeting. In contrast, others were left with only limited manual targeting, and most products benefited from no advertising. As soon as Amz Titan started, this had to change.
A complete overview of every product from the ground up was started to build out a complete marketing plan benefiting from all campaign types for all products to make sure that this brand built the market dominance it was capable of for thousands of products in a profitable way for each seasonal range.