01/16/2018
How To Win the Customer's Micro-Moments?
66 percent of smartphone users turn to their smartphones to learn more about something they saw in a TV commercial.
Google Consumer Surveys, U.S., May 2015, n=1243
“Near me” searches have doubled and 82 percent of smartphone users say they use search to find local businesses.
Google Consumer Barometer Survey, U.S., 2014/2015, n=1,000 based on internet users
82 percent of smartphone users consult their phone while in a store.
Consumers in the Micro-Moment, Google/Ipsos, U.S., March 2015, n=5,398 based on internet users
Searches related to “how to” on YouTube are growing 70% year-over-year.
Google data, U.S., Q1 2014, Q1 2015
There were more than a trillion searches in 2016. And over half were on mobile.
Google Analytics data, US, Q1 2016
Mobile's ability to reach customers is unique because its signals can tell advertisers what consumers need in precise micro-moments of time, location, and proximity. This lets advertisers offer help at these fine moments of need, so it brings great opportunities. But it also requires new ways of measuring advertising efficacy. Let us help you win more mobile conversions, call us now!