09/03/2026
New data on ad performance: dynamic creative ads are cutting cost per click by 56% and lifting CTR 32% compared to static ads, according to StackAdapt's 2026 programmatic report.
The bigger driver behind those numbers isn't more creative variety. It's what data is feeding the targeting. Campaigns built on first-party data (your own customer list, cart abandoners, past buyers) are seeing 2x the ROAS of campaigns still leaning on third-party audiences.
One agency case in the report re-engaged cart abandoners with dynamic creative and got a 60% CTR lift while spending just 12% of their budget on it.
Full breakdown here: https://dev.to/yousif_alias_c623bba6573f/dynamic-creative-ads-cut-cost-per-click-by-56-21d2