01/31/2024
It's so much fun diving into the research phase of what I do!
Design will always be a passion because I am a true artist at heart but the research shapes, forms, and guides the strategy which is crucial to building sustainable and repeatable systems on your brand building journey.
I will be the first to sing "Community Over Competition" praises the loudest because I don't believe in "competing" for business but I do know that every business or brand type has competitors.
It's important to evaluate the competitive landscape and analyze certain criteria that could either propel, shift, or refine your current direction.
Taking a look at where you are, where you want to be, where you don't want to be and making notes of what works and what doesn't work, plays an important role on positioning yourself to attract your ideal client.
Ps. Excuse the dirty laptop. I stay working y'all. 😬
