47Harmonic

09/23/2014

Great "Dear John" letter from someone that left agency life. It's a great synopses of what is wrong with the traditional ad agency model.

"The advertising industry is filled with scared people. That fear creates a culture of land grabbing rather than collaboration. " - We couldn't agree more, hence why we take a different approach.

https://medium.com//why-i-quit-my-agency-job-e94ddab0dfa5

We lost the art of persuasion

08/26/2014

Founder and President Kevin Urie was recently interviewed for this blog post by Smartt. http://www.smartt.com/insights/digital-marketing-interview-series-with-president-of-47harmonic

Kevin Urie is the President at 47Harmonic, a Seattle integrated agency. Here's his thoughts on digital marketing:

07/08/2014

Had a great time working with Booster Juice on a social program launching Jose Bautista's new store last week.

07/02/2014

Excited to be working with Reliant Beverage Co on their marketing launch. The launch program includes Email, TV, Online Video, PR, Referral Program, and Social. Here is the first 30 second spot - https://www.youtube.com/watch?v=qK2RptlO6hs and the 2 min video here - https://www.youtube.com/watch?v=h7laNPDynbA - www.drinkreliant.com

Try Reliant Recovery Water for yourself today and Recover Faster, Feel Better, and Do More. Go to DrinkReliant.com for more information The strain of activit...

06/11/2014

Great shoot today for Reliant Beverage Co

03/10/2014

We are excited to be throwing an event this month discussing "Marketers are Killing Social Media. Now What?" Featuring Chris Heuer Yoli Chisholm, Eric Berto, and our Kevin Urie Get your tickets here - http://www.eventbrite.com/e/march-social-media-event-tickets-10811751239

01/21/2014

How we attack media and creative silos and the sales funnel. http://www.47harmonic.com/blog/2014/1/16/why-47harmonic-harmonic-cycle-planning

In the last post I talked about the problems with marketing and about how it has ruined almost every communication media ever invented. I also discussed how it’s horribly siloed and inefficient for numerous reasons. Go back and read this post if you haven’t already; it’s a rant most of my friends an...

01/09/2014

Are all ad guys egotistical bastards? We asked that and other questions trying to figure out how marketing/advertising has gone so wrong for so long in our latest blog post. Learn more about it here - http://j.mp/1eHYlVB

Why must people repeat the same mistakes over and over? Nowhere does this statement apply more than in the advertising industry. It seems no matter what great media and creative vehicles are developed, advertisers find a way to ruin them by using the same ineffective strategies they used with old me...

01/08/2014

How are brands supposed to deal with so many options in marketing technology?

01/07/2014

And the 47Harmonic website is now live. We will be posting a few blog post to explain a little more about us in the next couple days as well. I am sure it is just the first of many sites for us. Check it out - http://www.47harmonic.com/

Integrated Marketing agency/consultancy specializing in Harmonic Marketing Cycle development. Making Traditional, Digital, Social and all your other marketing channels work together while focusing on the needs of consumers.

12/20/2013

And so it begins.... http://www.47harmonic.com/blog/2013/12/20/following-my-passion-to-something-new

Two years ago at my last SMC Seattle event as President, I talked about following one's passion and the power of doing so. That is what I, and the entire SMC Seattle board, did when building SMC Seattle into the amazing group it became. Passion can overcome a lack of experience and talent, as someon...