Next Gen Marketing

Next Gen Marketing We specialize in driving growth for small businesses. Let's innovate together!

Welcome to Next Gen Marketing - Where Innovation Leads! 🚀 Based in Shreveport, LA we elevate your business with our expert marketing strategies and cutting-edge solutions.

05/30/2026

Local SEO should not just help your business rank for random keywords.

It should help you show up for the services you actually want more of.

For this roofing company, the strategy is focused on commercial roofing, multifamily roofing, and roof coatings, with residential roofing as a secondary service.

That means we are not just looking at broad searches like “roofers near me.”

We are looking at whether Google is connecting the business to the higher-value services that match their growth goals.

That is the difference between getting traffic and getting the right visibility.

A strong local SEO strategy connects your website, Google Business Profile, service pages, reviews, photos, and content so Google understands what you do, where you do it, and why your business should show up.

If you own a roofing company, contractor business, or local service company and you’re not sure whether your online presence is helping you attract the right kind of leads, DM me “audit” and I’ll tell you what I’d look at first.

05/30/2026

Getting leads in 2026 is not about doing random marketing and hoping something works.

Local businesses need a system.

You need to show up when people are already searching, look trustworthy when they find you, make it easy for them to contact you, and follow up before that lead goes cold.

That means your Google Business Profile, website, reviews, photos, service pages, local SEO, ads, and follow-up process all need to work together.

Because traffic alone does not pay the bills.

The right people finding you, trusting you, and actually contacting you is what creates leads.

If you own a local service business and you’re not sure where your lead system is breaking down, DM me “audit” and I’ll tell you what I’d look at first.

05/29/2026

Part 2 of my breakdown covering Google’s new guide for ranking in AI-powered search experiences 👇

One of the biggest things Google emphasized was:

• unique value content

• structured, easy-to-understand information

• and genuinely useful expertise

In this video I break down:

• why generic AI spam content is becoming less effective

• why firsthand experience and original insights matter more

• Google adding more links to AI overviews

• how structured content helps search systems interpret information

• and how Google’s retrieval-based AI systems actually work

One of the most important things businesses need to understand is that Google’s AI systems are retrieval-based, meaning they retrieve information from Google’s search index in real time.

So businesses can still actively influence visibility in AI search through:

•strong SEO

• authority

• useful content

• and clear site structure

Ai search is not replacing SEO. It’s evolving SEO.

05/28/2026

Google quietly released a new guide explaining how businesses should optimize for:

• AI Overviews
• AI Mode
• and AI-powered search experiences

And honestly, one of the biggest takeaways is that Google basically confirmed GEO and AEO are still fundamentally SEO.

In this video I break down:

• why traditional SEO still matters
• Google pushing back against “AI SEO hacks”
• why backlinks, authority, and technical SEO are still important
• and why businesses chasing gimmicks are probably focused on the wrong things

Google specifically pushed back against tactics like:

• llms.txt

• AI-only pages

• rewriting content specifically for AI crawlers

• and other so called “ranking hacks”

Instead, Google is essentially saying that strong SEO fundamentals still power AI search visibility.

Part 2 is up now on

05/26/2026

Part 2 of my local business schema tutorial ⬇️

In this video I walk through:

- how to add schema code into Wordpress using the Code Snippets plugin

- how to save and activate the schema

- and how to test it using Google Rich Results to make sure it’s live on your website

As AI search continues to grow, helping search engines clearly understand your business is becoming more important than ever.

The businesses that start implementing structured data and AI friendly SEO strategies now are going to have a huge advantage moving forward.

05/26/2026

Local Schema Markup Tutorial | Part 1

In this video, I explain why local business schema markup is becoming so important for SEO and AI search visibility.

I also start walking through the setup process by:
• showing the Claude prompt I used to generate the schema
• explaining what information should be included
• and showing the WordPress plugin I use to install it

AI search relies heavily on structured, easy-to-understand information, and schema markup helps Google and AI systems better understand:
• who you are
• what your business does
• where you’re located
• and the services you offer

This is one of the best technical SEO improvements local businesses can make right now.

05/24/2026

Part 2 of my YouTube SEO tips for small businesses 👇

In this video I cover:
• why your titles should sound like search queries
• how timestamps and chapters help search engines and AI understand your content
• and why searchable video content is becoming such an advantage for businesses

Search is becoming more multimodal, and video is playing a much bigger role in how businesses get discovered online.

The businesses that start building searchable video content now are going to have a huge advantage moving forward.

05/24/2026

Someone asked me if I had any YouTube SEO tips for small businesses. YES!

Especially now that:
• Google integrates YouTube directly into search results
• AI systems pull from video transcripts
• and searchable video content is becoming more important for online visibility

In this video I talk about:
• why you should treat YouTube like a search engine
• creating answer-first content
• saying your keywords out loud in videos
• and why verifying your YouTube account matters for your overall SEO and citation strategy

Most businesses are still using YouTube like social media when they should be using it as a searchable content platform.

05/07/2026

A lot of business owners think ranking on Google automatically means more leads.

It doesn’t.

Two businesses can rank in the exact same spot and still get completely different results.

Why?

Because once someone finds you, they start looking for reasons to trust you.

Things like:
• reviews
• how recent those reviews are
• your photos/videos
• how complete your Google profile looks
• your website
• whether they’ve seen your business anywhere else online

All of that influences whether someone calls you… or your competitor.

And honestly, this matters even more now that search is shifting toward AI and recommendation-based results.

Visibility gets you seen. Trust gets you chosen.

So if your business is ranking but not getting calls, the issue usually isn’t visibility anymore.

It’s what people see after they find you.

If you want me to take a look at your online presence and tell you what I see, send me a message 👇

05/05/2026

If you’re running Google Ads for your business and not getting leads… it’s usually not your budget.

It’s how the campaign is set up.

I see this all the time with home service businesses.

They’re running ads, spending money, getting clicks… but nothing is turning into actual calls or jobs.

⸻

A few things I check right away:

• Your search terms (not just your keywords)
A lot of wasted spend comes from showing up for searches that were never going to convert in the first place.

• Negative keywords
If you’re showing up for things like jobs, DIY, or free searches… you’re paying for the wrong traffic.

• Where your ads are sending people
If your ad is for a specific service, your landing page needs to match that. Not a generic homepage.

⸻

And this is the part that matters most:

Clicks don’t mean anything if they don’t turn into leads.

⸻

If your ads feel like they’re just burning money, there’s usually a reason.

If you want me to take a look at what you’ve got, feel free to message me. I’ll let you know if it’s something we can help with.

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