Next Gen Marketing

Next Gen Marketing We specialize in driving growth for small businesses. Let's innovate together!

Welcome to Next Gen Marketing - Where Innovation Leads! 🚀 Based in Shreveport, LA we elevate your business with our expert marketing strategies and cutting-edge solutions.

08/06/2026

Reddit is becoming a lot more important for SEO and AI search.

According toThe Verge, Reddit was the most-cited domain in May by ChatGPT, Perplexity, Google Gemini, and Google AI Mode.

That is a huge signal.

SEO is not just about what your website says about your business anymore. It is also about what the internet says about your business.

Reviews, citations, third-party mentions, forums, community conversations, and reputation signals are becoming more important as AI search grows.

For local businesses, this does not mean Reddit has to become your top marketing channel.

But it does mean outside validation matters.

If AI trusts Reddit then your SEO strategy needs to pay attention to more than just your own website.

08/02/2026

GEO, AIO, AI SEO…whatever acronym someone wants to use, they should not be treated like some completely separate replacement for SEO.

If you want your business to show up more in AI-generated answers, the biggest things that matter are still the same foundational things a quality SEO strategy should already include:

content, reviews, citations, website structure, schema, service pages, and online authority.

That is SEO.

AI is changing the search landscape, but SEO is not becoming outdated.

The strategy needs to evolve, yes.

But repackaging SEO fundamentals with an AI label just to upsell business owners is a red flag.

07/31/2026

Part 2: what I found after testing TikTok Promote.

In Part 1, I showed what happened before, during, and after I used TikTok Promote on my own account.

This video is about why I think it can hurt organic performance.

Based on my experience, Promote can bring in low-intent traffic that looks good on paper but does not necessarily match the audience you were building organically.

And if the platform starts using that promoted audience to understand who your content is for, that can create a real problem.

I’m not saying TikTok Promote permanently damages every account.

But I am saying this: if you are a creator, business owner, or marketer using TikTok to build the right audience over time, I would be very careful before using Promote.

Paid views are not automatically better views.

And growth that brings the wrong audience may not be growth at all.

07/30/2026

I tested TikTok Promote on my own account before ever recommending it to a client, and the results were… concerning.

Before using Promote, my videos were getting consistent organic reach and engagement.

After running two Promote campaigns with two different goals, my new videos dropped into extremely low views.

I’m not saying this proves TikTok Promote permanently hurts every account.

But I am saying this: if you’re a business owner thinking about using Promote, you should understand the risk before spending money on it.

This is Part 1: what happened to my account.

In Part 2, I’ll break down what I found when I started researching why TikTok Promote may affect organic reach.

06/11/2026

Starting a business because you’re passionate about your work: yes.

Starting a business because you have a deep personal issue with being told what to do: also yes.

06/10/2026

This is part 2 of the 2026 Google Maps ranking factors from Whitespark’s Local Search Ranking Factors report.
In this video, I’m breaking down factors 6–11:
High Google ratings, whether your address is showing on your Google Business Profile, additional GBP categories, quantity of native Google reviews with text, proper placement of your map pin, and recency of reviews.
The biggest takeaway?
Google Maps visibility is not just about setting up a profile and hoping it ranks.
Google is looking at trust, accuracy, relevance, activity, and consistency.
Your reviews matter. Your categories matter. Your address and map pin matter. And fresh reviews can help show that your business is active and trusted right now.
If you own a local service business and you’re not sure what is holding back your Google Maps visibility, DM me “audit.”

06/09/2026

Whitespark released its 2026 Local Search Ranking Factors report, and the top Google Maps ranking factors are worth paying attention to if you own a local business.

In part 1, I’m breaking down factors 1–5 for ranking in the local pack and Google Maps:

Primary Google Business Profile category, proximity to the searcher, keywords in the GBP business title, having a physical address in the city being searched, and whether your business is open at the time of search.

The biggest takeaway?

Google Maps rankings are not random, and they are not the same for every person in every part of the city.

Your category matters. Your location matters. Your hours matter. And proximity plays a bigger role than a lot of business owners realize.

If you own a local service business and you’re not sure what is holding back your Google Maps visibility, DM me “audit.”

06/08/2026

Google Search is changing again — and local business owners should be paying attention.

At Google I/O, Google’s major annual developer conference, Google talked about a “new era for AI Search.”

The big shift is that search is becoming less like a simple list of links and more like an AI-powered assistant that helps users ask more specific questions, get summarized answers, and make decisions faster.

My opinion?

Local service businesses that adapt early are going to have an advantage.

Not by stuffing more keywords into their websites.

By making their online presence clearer, more specific, and easier for Google to understand.

Your website, Google Business Profile, service pages, reviews, photos, FAQs, and content should all clearly communicate what you do, where you do it, who you serve, and why someone should trust you.

Because moving forward, SEO is not just about ranking for a keyword.

It is about being clear enough and trustworthy enough for Google’s AI-driven search experience to confidently connect your business to the right customer.

If you own a local service business and you’re not sure whether your website and Google profile are ready for where search is heading, DM me “audit” and I’ll tell you what I’d look at first.

05/30/2026

Local SEO should not just help your business rank for random keywords.

It should help you show up for the services you actually want more of.

For this roofing company, the strategy is focused on commercial roofing, multifamily roofing, and roof coatings, with residential roofing as a secondary service.

That means we are not just looking at broad searches like “roofers near me.”

We are looking at whether Google is connecting the business to the higher-value services that match their growth goals.

That is the difference between getting traffic and getting the right visibility.

A strong local SEO strategy connects your website, Google Business Profile, service pages, reviews, photos, and content so Google understands what you do, where you do it, and why your business should show up.

If you own a roofing company, contractor business, or local service company and you’re not sure whether your online presence is helping you attract the right kind of leads, DM me “audit” and I’ll tell you what I’d look at first.

05/30/2026

Getting leads in 2026 is not about doing random marketing and hoping something works.

Local businesses need a system.

You need to show up when people are already searching, look trustworthy when they find you, make it easy for them to contact you, and follow up before that lead goes cold.

That means your Google Business Profile, website, reviews, photos, service pages, local SEO, ads, and follow-up process all need to work together.

Because traffic alone does not pay the bills.

The right people finding you, trusting you, and actually contacting you is what creates leads.

If you own a local service business and you’re not sure where your lead system is breaking down, DM me “audit” and I’ll tell you what I’d look at first.

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