09/13/2020
Hiring a photographer to take your product photos is always a good choice but you don’t need to in order to get professional product photos.
1- Use your smartphone!
You don’t need to spend thousands of dollars on a fancy camera in order to get great photos of your products, especially not when most people are already carrying around powerful cameras as it is.
2- Invest in a tripod
Professional products photos are steady and consistent, which is difficult to do with your hands alone. You need a way to keep your camera steady, and your best option is to use a tripod.
3- Get the lighting right
Natural light and artificial light both have their place in product photography, and when used correctly, both can be an asset. However, both natural light and artificial light can also be a blight on your product photos if used inappropriately, which is why it’s important to get it right.
Whatever you do, don’t try to mix artificial light and natural light in your product photography. Focus on one or the other.
4- Soften the shadows
Nothing can distract the eye from a product in a photo like a harsh shadow can. Harsh shadows are more common when you’re using artificial light. But, luckily, with a little know-how, you can soften the shadows and make your products appear more dynamic.
5- Make your products stand out
The background in your product images can either make your product stand out or overpower it. There are lots of different options when it comes to backgrounds, and also a lot of different ways to get it right.
6- Take lots of photos of your products
Even if you’ve captured the picture image of your product, you need more than one on your website. When a customer is shopping in-person, they like to look at the details of products at different angles. This is true whether they’re trying on a new pair of jeans or picking out a new dishwasher. The best way to recreate this same experience online is to take a variety of photos of your products, capturing every angle and every last detail.
