Thrum LLC

08/27/2025

Thanks to for our new Thrum merch. These travel flip tumblers will be excellent presents for our team and clients this month!!

07/10/2025

A thrum is a steady, underlying rhythm—a subtle pulse that often goes unnoticed but drives everything beneath the surface. As a research company, we aim to uncover this rhythm within people’s intentions, identifying the persistent beat that shapes their decisions and behaviors. By identifying this “thrum,” we enable clients to tap into the deeper forces driving their audiences, offering not just data but the insights necessary to influence and guide outcomes with precision.

07/02/2025

One thing that separates successful businesses is their willingness to ask uncomfortable questions before market forces dictate the answers.

Virality is a moment. Sustainability is a business model. The Prime story is a sample of failure to monitor consumers/customers via ongoing market research.

Discover how Prime's rise and fall reveals the power of smart market research and the cost of ignoring what your customers actually want.

06/28/2025

What a great day sponsoring a hole (and a team) at Bethel University's Hall of Fame golf outing. The weather was great, the company even better, and the opportunity to support the country's top NCCAA sports team... the best. Bethel is a valuable and influential part of our South Bend/Elkhart region!

06/25/2025

Always special when Thrum researchers can meet for dinner. Terry and Jane were able to connect in Boston this week. Jane is Thrum’s project manager (and a gifted veteran researcher as well!).

06/23/2025

We hope you caught our guest appearance in today’s The New York Times Wordle !!

06/23/2025

06/01/2025

Heading home after a great conference and week in the desert.

05/17/2025

The official Thrum shirts are in. Thanks to Martin Marketing for these amazing shirts and to Michael Yoder of Truth Work Media for modeling the first one! Taken at Stockroom East

01/30/2025

• 2 minutes ago

Are You the Obvious Choice?

Your ideal customers are searching for a solution—but do they recognize YOU as the clear choice?

Ask yourself:
✅ Do people instantly understand what makes my brand different?
✅ Am I addressing my audience’s real challenges and aspirations?
✅ Does my message cut through the noise and resonate with the right people?

The context has changed dramatically in the last 12 months. It's time to explore how you present yourself to the market.

🔍 At Thrum, we use data-driven insights to help you uncover what truly sets you apart. Through in-depth market research, we pinpoint what makes your brand stand out—so you can communicate it with confidence.

The best brands don’t guess. They know. Let’s find your edge.

Those competing with you for your people's attention are doing so.

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12/26/2024

We have moved! Due to our partnership with J2 Marketing, we have moved our offices from Eddy Street to 137 N. Michigan Street in downtown South Bend.

We love being in the middle of all the fantastic things happening in the Michiana region.
fantastic
Congratulations to all who received recent grants to keep improving this region's offerings!

https://southbendelkhart.org/readi/42-5-million-awarded-in-south-bend-elkhart-region-readi-funds/

South Bend - Elkhart Regional Partnership

ELKHART, Ind. (Dec. 18, 2024) – The Northern Indiana Regional Development Authority (RDA) awarded $42.5 million in Regional Economic Acceleration and Development Initiative (READI) 2.0 grant funds to 13 projects...Read More "$42.5 Million Awarded in South Bend – Elkhart Region READI Funds"