02/11/2026
Meta’s Andromeda update changed delivery more than most people realize.
Here’s a real HVAC account from Jan 21 – Feb 11:
• 51 leads generated
• 100,000+ impressions
• Avg frequency over 3x
• ~$40 overall cost per lead
• Tune-ups under $30 per lead
Nothing “fancy” here.
No hyper-segmented audiences.
No overbuilt funnels.
No complicated creative stacks.
Just:
– Clean structure
– Clear offer
– Broad targeting
– Strong creative testing
Andromeda rewards simplicity and engagement signals.
If your Meta ads feel different lately, it’s not random.
Delivery mechanics changed.
Adapt structure, don’t just increase budget.