Service Hero Digital Marketing

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Meta’s Andromeda update changed delivery more than most people realize.Here’s a real HVAC account from Jan 21 – Feb 11:•...
02/11/2026

Meta’s Andromeda update changed delivery more than most people realize.

Here’s a real HVAC account from Jan 21 – Feb 11:

• 51 leads generated
• 100,000+ impressions
• Avg frequency over 3x
• ~$40 overall cost per lead
• Tune-ups under $30 per lead

Nothing “fancy” here.

No hyper-segmented audiences.
No overbuilt funnels.
No complicated creative stacks.

Just:

– Clean structure
– Clear offer
– Broad targeting
– Strong creative testing

Andromeda rewards simplicity and engagement signals.

If your Meta ads feel different lately, it’s not random.
Delivery mechanics changed.

Adapt structure, don’t just increase budget.

Marketing isn’t just ads and algorithms.It’s relationships.It’s reputation.It’s showing up consistently over time.Most o...
02/02/2026

Marketing isn’t just ads and algorithms.

It’s relationships.
It’s reputation.
It’s showing up consistently over time.

Most of the results people want today come from work that started months or years ago.

That’s the part marketing doesn’t always get credit for.

Most businesses don’t have a marketing problem.They have a mess.Too many things running.Too many ideas layered on top of...
01/26/2026

Most businesses don’t have a marketing problem.

They have a mess.

Too many things running.
Too many ideas layered on top of each other.
No real rhythm or routine.

Before you add another ad, platform, or tool,
it’s worth asking if what you already have actually makes sense.

What feels messiest in your marketing right now?

👇

This is me, behind the scenes.Marketing can turn into a lot of moving pieces really fast! between ads, websites, trackin...
01/21/2026

This is me, behind the scenes.

Marketing can turn into a lot of moving pieces really fast! between ads, websites, tracking, design, expectations....(and lets not forget algorithm changes too!)

Most businesses don’t need more stuff.
They need better organization and routine.
They need things to make sense.

What part of marketing feels like the biggest headache for you right now?

01/19/2026

Quick question to kick off the week 👇

When it comes to your marketing, what feels harder right now?

• Getting 𝘦𝘯𝘰𝘶𝘨𝘩 leads
• Getting the 𝘳𝘪𝘨𝘩𝘵 leads
• Trusting the data
• Knowing what to fix first

Comment one ⬇️

01/16/2026

A lot of people ask what actually makes a website “AI-readable.”

Here are 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝗺𝗼𝘀𝘁:

1️⃣ Clear service pages (one service = one page)
2️⃣ Simple site structure search engines can understand
3️⃣ Fast load speed — especially on mobile

No hacks. No tricks.
Just clarity.

If you’ve never looked at your site this way, this might be worth saving 👀

Your website should work as hard as you do! Attracting visitors, building trust, and turning clicks into calls. Let’s ma...
01/15/2026

Your website should work as hard as you do! Attracting visitors, building trust, and turning clicks into calls. Let’s make it a real growth tool. 💻🔧

👉 Send us a message to get started.

Marketing only works when it supports how you actually run your business.For us, that comes down to four things: 𝗥𝗜𝗦𝗘𝗥𝗲𝗽...
01/14/2026

Marketing only works when it supports how you actually run your business.

For us, that comes down to four things: 𝗥𝗜𝗦𝗘

𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 - because trust matters more than traffic
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 - because platforms don’t stand still
𝗦𝗽𝗲𝗲𝗱 - because results can’t wait
𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 - because what worked last year won’t work forever

These aren’t buzzwords for us.
These are our core values.
They guide how we build strategies and how we measure success.

Which one matters most to your business right now? 👇

Something more business owners need to be aware of 👇People aren’t just finding companies through Google search anymore.T...
01/12/2026

Something more business owners need to be aware of 👇

People aren’t just finding companies through Google search anymore.

They’re asking AI tools:
“Who’s the best HVAC company near me?”
“Who should I call for plumbing repair?”
“Who do you recommend in my area?”

Those answers don’t come from ads.
They come from strong websites, clear services, and solid technical SEO.

The screenshot below is a real example from one of the service businesses we work with, showing how often AI tools are already pulling answers from their website.

If your site isn’t structured clearly, you don’t just lose rankings,
you disappear from AI-driven results too!

Have you thought about this? What are you doing to ensure you show up on Ai learning models? 👇

Appreciate all the input on the last post 👊We received a lot of DMs and most of you said Google Business Profiles & Maps...
01/09/2026

Appreciate all the input on the last post 👊
We received a lot of DMs and most of you said Google Business Profiles & Maps rankings are the most confusing right now. (and your not wrong, Google has made some major algorithm updates over the past few months!)

So let’s narrow it down 👇

What’s the biggest struggle with your Google Business Profile?

• Getting into the Map Pack
• Reviews (getting them or responding)
• Categories & services
• Rankings dropping for no reason

Comment one ⬇️

🎉 Happy Birthday to our Chief Marketing Officer, Kellen! 🎉Here’s to another year of big ideas, bold moves, and turning g...
01/08/2026

🎉 Happy Birthday to our Chief Marketing Officer, Kellen! 🎉

Here’s to another year of big ideas, bold moves, and turning goals into reality. We’re grateful for your leadership, vision, and the drive you bring to Service Hero every single day.

Wishing you a year that’s even bigger, better, and more legendary than the last. Let’s make it grand. 🍻🎂

Everyone keeps telling us to start a podcast for the trades.But here’s the problem 👇Most of them sound the same.Same gue...
01/07/2026

Everyone keeps telling us to start a podcast for the trades.

But here’s the problem 👇
Most of them sound the same.

Same guests.
Same advice.
Same “best practices.”

If we turned this room into content, it wouldn’t be interviews or theory.

It would be:
• Real ad numbers
• Real Google Maps rankings
• Real LSA setups
• Real mistakes costing contractors money

So honest question 👇
What would actually be worth your time to watch?

⬇️ Comment below

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