Braidyn - she/her/hers

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Braidyn - she/her/hers

(She/her/hers)

Providing creatives & biz owners with strategy + support to scale.

Schedule a discovery call to chat about how I can help you scale your biz and get your free time back:

https://calendly.com/itsbraidyn/30min

31/01/2022

Recently, a potential client asked

how it is that I actually adopt people’s voices. 🗣

At the time, I offered my logistical approach:

👉🏼 stalk your feed, platforms, etc.
👉🏼 listen to your reels, IGTVs and story content
👉🏼 read anything and everything you’ve ever written

This is all true. I love to research. 🤓

I love figuring out what makes people tick. ⚙️

But here’s what I missed 👇🏼

I’m a synthesizer. It’s my job to take what you have already delivered, how you speak about yourself and your business and translate that into written word.

I’m a business chameleon, I take what exists and meld into it.

What does this mean for you?

👉🏼If you’re not clear, your contractors won’t be clear either.

Copywriters can always suggest verbiage, angles and marketing spins for whatever you’ve got going on but you bring the meat!

If you’re not quite there, if you feel like you need more solid ground in how you tell your business’ story, then a full copy project might not be the right fit for you! And that’s okay! 👌🏽

Im still here to help. ❤️

My “hone your story” package is perfect for anyone thinking about a brand overhaul, anyone starting up their business for the first time or for those who want more clarity around their messaging.

I’m these 60 minute calls, we will:

👉🏼 Whittle down your unique angle, offers and approach

👉🏼 Get a feel for the voice you want to bring to your business

👉🏼 Using that knowledge, we’ll write an elevator pitch and baseline verbiage to expand into all of your copy and content

Click the link in the bio to book a call or to learn more! 🎉

25/01/2021

Looking at my tiny wins like...

Social growth doesn’t happen over night and followers are nowhere near a good measure of how much income someone is making online.

So if we’re not looking at how many followers someone has as a measure of success, what metrics SHOULD we be looking at?

👉🏼 Impressions
👉🏼 Saves
👉🏼 Shares
👉🏼 Post/Stories interactions

All of these things tell Instagram you are very important and special, yes. BUT

MORE IMPORTANTLY it tells you things about your audience.

And that’s what we should truly give a s**t about.

What kind of content are people interacting with the most? What content is being saved for later and shared with others? What kind of comments are people leaving? Are they engaged, carrying on conversations with you?

Metrics should be treated like they are Gandalf. 🧙‍♂️

A wise confidant you consult when you have no idea where to go next.

If you’re confused on where to start with your social or website metrics, it’s time to phone a friend.

Click the link in my bio to book a call and get better acquainted with your digits and data. 🤓

12/01/2021

I said no to a client for the first time⁠⠀⠀
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And I felt... good? I felt sure of myself. I searched for panic but could not find it.
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I was consciously walking away from money. I have never done that in my life... In the past, I have rushed, nay, SPRINTED toward money opportunities 💰💸. ⁠⠀⠀
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I grew up poor... I'm talking, "the gas was shut off, we're eating Ramen for dinner again" kind of poor. In my family, we do NOT say no to money. ⁠⠀⠀
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But this week, I did. I walked away. I did the vibe check... and it wasn't right... something was off. My gut clenched, spirit gave the subtle nudge and I listened. ⁠⠀⠀
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I sent a polite and straight to the point email and that was that. The vibe had been evaluated and found undesireable. ⁠⠀⠀
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So what's the vibe check? ⁠⠀⠀
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🕵🏽‍♀️ A mini soul search ⁠⠀⠀
✅ a practice in listening to your gut⁠⠀⠀
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Questions to ask your spirit during a vibe check: ⁠⠀⠀
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✨ Does this feel easy? Does it feel forced? ⁠⠀⠀
✨ Am I compromising in any area of this discussion? ⁠⠀⠀
✨ Does this discussion feel GOOD. Not "so so". Not "eh", GOOD.⁠⠀⠀
✨ Am I excited to work with this person? (Hint: if the answer isn't a clear and resounding "YES", run.)⁠⠀⠀
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The point here is to always be at ease in your relationships with your clients. You did not walk away from the cubicle life just to experience a different brand of pressure, anxiety and unease. ⁠⠀⠀
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What gut feelings do you look for in your client calls? 👇🏽👇🏽👇🏽

05/01/2021

Optimization is the quickest way to make a friend.⁠⠀
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Whether you're searching on Instagram, Facebook or the great wide web, optimization is key to helping your dream humans find you. ⁠⠀
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In the social media world, optimization means a few key things: ⁠⠀
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✨ Listing what you do in the "name" section of your profile ⁠⠀
✨ Getting keyword specific and "punchy" with your bio ⁠⠀
✨ Including alt text on every photo - Note: Instagram will auto generate this for you but it's an underutilized opportunity to plug in keyword rich text ⁠⠀
✨Get with it in the captions. Captions are THE place to give bots and humans alike the fine details of what your content is all about⁠⠀
✨ Create content that others will want to share - this is the equivalent of a backlink for websites. The more other people share your content, the more authority you will build. ⁠⠀
✨ Hashtags are the most well known means of attracting eyeballs but they're often abused and misused. We could talk for DAYS about this but in short, keep them relevant, switch them up and keep track of what hashtags your ideal humans are following. ⁠⠀
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Sound like a lot? It can be and as best practices change, business owners will need to adjust. ⁠⠀
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If you need a friend to lean on to help you through this process, you know where to find me 😉📩

22/12/2020

Every coin has two sides

A Virtual Marketing Assistant is where those two sides meet.

In every client discovery call I’ve had, the client has fit into one of these two buckets. Here’s how your good pal Braidyn can help in either scenario:

Scenario #1: You DO know how to market yourself but you DON’T have the time🧑🏽‍💻😓

Outsourcing to a VA in this scenario literally frees up your time. With someone else doing the leg work on your admin, social and other marketing tasks, you’re more free to get back to the parts of your business that you truly enjoy. Spend more time with clients, roll out that offer you’ve been working on for months, take on another client, really RAKE IN the 💰💰💰 doing what you do best.

Scenario #2 - You DON’T know how to market but you DO have the time. 😅🤷🏻‍♀️🕓🕟

This group is my favorite... because I admire the determination and drive to figure things out on your own.

🙋🏻‍♀️ Hi, same.

However, hiring help in this scenario is more than just a means of avoiding Googling your way through everything.

This scenario allows for the business owner and VA to grow arguably closer than in the first scenario. There is no preconceived notions of how the marketing should be done... what tone of voice should be used... where, when and how things should happen.

This scenario is a fresh canvas for the VA and owner to paint on together. My favorite 👩🏻‍🎨🖼

Maybe you’re somewhere in the middle and still aren’t sure whether a VA is right for you...

That’s what my 1:1 strategy call is for. We’ll walk through everything you have going on right now, where you’re selling, what platforms you’re using, how you’re using them, how you’re showing up online and what your biggest challenges have been... you make the call from there.

No strings attached.

Clear guidance.

I am your sounding board.

Let’s go.

25/11/2020

37 million opportunities missed.

That is the sum of what you’re losing out on if you are not linking to and selling your products directly on Instagram.

Over 1/3 of users on Instagram are making a purchase decisions daily (from directly within the app). The data consistently shows that Etsy sellers, Shopify users, etc should be utilizing this incredible tool.

Pro tip: Shopify is an official partner platform for Instagram so it’s easier to integrate. It’s still possible to sell directly from Etsy but you’ll have a few more hoops to jump through.

Implementing the feature is admittedly tedious 😅 Facebook over complicated the process this last year or so.

From a high level:
Step 1 - Sign up for Facebook Business Manager

Step 2 - Link your Instagram to your Facebook business page

Step 3 - Create a Facebook product catalog

Step 4 - Get approval from Instagram to sell your products on their platform

If you have ever wanted to learn how to sell your products directly from Instagram, I highly encourage you to follow these steps and have a Google about it. Of course, feel free to shoot me a DM if i can help answer any questions 🤍

20/11/2020

What makes you so special?

A question that makes many business owners and brands freeze.

You might sputter something generic like “high-quality products” or “we have unmatched customer service”, or my personal favorite “we truly care about our customers”.

Without a clear vision and understanding of who you are as a brand and what makes you unique, you are no more appealing than the next Joe Shmoe, my friend.

If you find yourself in an over saturated market, defining your differentiators and blasting them consistently is going to be the key to connecting with customers and drawing in your ideal audience.

Let’s get to the meat of your brand.

What are your defining characteristics as a human? Who do you cherish most in your life?

Why did you get into this business?

What gets you out of bed in the morning?

What has changed for you over the years?

Who is your ideal client/customer and why? What do they look like, how old are they, are they polished and pressed or giving more of a hippie vibe?

Roll all of these things up in a ball and you have exactly what makes your brand uniquely you.

You have purpose, you have a connection and you have drive.

Let this leak into every aspect of your business.

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