Terri Saito

02/18/2026

So I decided the 4 kids at home are officially in charge of their own laundry.

Because… life skills.
And also… I’m done. 😅

This is what happened.

They decided it was “wasteful” to do small loads.

So now they combine everything and “take turns.” 🤔

In theory? Efficient. In reality?

They are digging through piles of each other’s hoodies trying to find what’s theirs.

Arguing over whose sock 🧦 is whose.

Spending twice as long sorting through chaos THEY created.

And I just stand there thinking…
I 💯 cannot even begin to explain all the ways this doesn’t make sense.

But they’re teenagers. They have to figure it out.

And honestly?

👉🏽 I see business owners do this with paid ads ALL.THE.TIME.

“I’ll just boost a post.”
“I watched a YouTube video.”
“It’s cheaper if I do it myself.”

So they combine random audiences.

Guess 🤷🏻‍♀️ at budgets.

Click buttons they don’t fully understand.

Then they’re digging through data like my kids digging through laundry:

“Why is this not working?”
“Where did my money go?”
“Why aren’t leads coming in?”

It’s 😠 overwhelming.
It’s confusing.
And deep down… they don’t even LIKE doing the ads.

💜 They love serving clients. Building things.
Leading teams.

But instead, they’re sorting socks in a marketing system that was never built right 😬 in the first place.

You don’t have to love ads.
You don’t have to become an expert.
You don’t have to “figure it out” the hard way.

You CAN call in the pros & go back to the parts of your business you actually enjoy.

If you’ve been DIY-ing your ads & wondering what the heck you’re doing…

✅ Message me your questions about paid ads.

No pressure. Just help.

Do not, however, ask me advice for how to get kids to do laundry efficiently. 😉

10/15/2025

🗣️ Happy Thanksmas! It’s officially pumpkin spice time, but Santa’s already warming up his sleigh (& your audience’s wallets).

If you’ve been curious about Facebook & Instagram ads for your biz, this is your sign 🚨 to do it NOW.

Because here’s the truth 👉 holiday season = your golden window.

Ideal clients are in buying mode. Scrolling 📱 more. Spending 💰 more. Searching 👀 for what YOU offer.

If you wait until December, ad costs increase & your audience’s attention gets swept up faster than the last Reese’s 🎃 pumpkin in the bowl.

Here’s how we help business owners:
💡 scroll-stopping creative (no cookie cutter ads)
🎯 find your people (not just impressions)
📊 optimize your ad campaigns (& grow your biz)

This season, let’s turn your message into money. Because your dream clients? They’re out there - sipping coca & scrolling.

Let’s make sure 💯 they find you.

DM us HOLIDAY to learn more.

10/08/2025

✨ Yep, you read that right. We were on zoom talking about her business coaching program.
She’s spent over 1 year building assets 💪🏼…funnels, the email sequences, the content plan, the team - all the things.
But something felt off…a tiny hesitation in her voice when we talked about investing in ads. So I got curious 🤨. And that’s when it came out - she’s not ACTUALLY excited about who her offer serves anymore. Her passion is to help divorced business owners. But then she said the line that makes me cringe: “But I’ve already built everything. I have systems. I have people in place.” 💯 And I told her my truth. “Go with the offer that lights you up. The one you can’t stop thinking about. The one that makes you want to jump out of bed in the morning 🏃‍♀️ to work on.”
Because here’s what I know from being an entrepreneur - you can’t fake 🚫 passion. Not in entrepreneurship. Not when the nights are long, the doubts are high & everything feels uphill.
The only thing that gets you through those seasons is LOVE - for your work, for your mission, for the people who need your help 😍.
I’ve met VERY few business owners who said, 🗣️ “I’m glad I stayed on the safe, practical path.” But I have met dozens who’ve said 🙏 “Thank God I followed the spark. It’s the only thing that kept me going!”
So when she asked my opinion, I didn’t invite her to work with us (yet). I told her to build the offer you’re proud of. The offer that scares you because you want it to work so bad. The offer that makes you feel alive.
Because for us, it’s not just about the strategy, the funnel or even the ads. It’s about creating something TRUE 💜.
So yeah, I talked someone great out of working with us today. But I like to think I gave her permission to chase the work that sets her soul on fire 🔥. And honestly, that’s the kind of impact I’m really here for anyway. 😉

02/19/2025

✨ Generosity & Good Olive Oil—Both Essential in Business ✨

Today, I visited a local networking meeting and left with two things: a bottle of extra virgin olive oil & a renewed appreciation for generosity in business. (Honestly, one of these might not last the week... any guesses? 😆)

This company doesn’t just sell amazing EVOO—they’re known for giving back. I heard other business owners share how they’ve donated products to those in need, supporting 💪🏽 their local community. That’s the kind of business I want to support—one that’s focused on their impact.

And let’s be real... great olive oil makes everything better. Your business, your relationships, your cooking 🤣 skills (kind of).

So if you’re in the market for top-tier EVOO, go check them out!

👉 Let’s keep lifting up the businesses that pour so much (literally and figuratively) into our communities. 💛

🤔what would YOU use this oil on?

Coccinella- Mediterranean Heritage

🍞😆

02/06/2025

We help businesses like YOURS turn clicks into customers! 💜

💪🏼 Need more leads, increase your sales or crack social media ads? Great, that’s our specialty!

2025 IS YOUR YEAR TO GROW!!!

Message me to find out how paid ads will take your business to the next level! 📈

08/06/2024

I saw this, think it's brilliant, and had to share! It's a quick, nitty gritty way to tackle the to-do list before distraction sets in. Not that it ever happens here....🤷🏻‍♀️

#1 Do It NOW! 🚨
These tasks are on fire! Think proposals due today or crises needing immediate attention. No room for procrastination here!

#2 Important, But Can Chill 🕶️
These tasks are all about strategy & long-term goals. Perfect examples are skill-building courses or future business plans. They're crucial, but not urgent.

#3 Urgent-ish, But Meh 🤷‍♂️
These tasks seem urgent but won't move the needle on your big goals. Think of non-essential emails or meetings that could be handled by someone else.

#4 Procrastination Station 🛋️
These are neither urgent nor important. Scrolling social media or organizing your vase collection falls here. They won't help you crush your goals!

Have you heard of this before? 🤔 Will you try it?

06/03/2024

🚀 Wondering How Much of Your Revenue to Invest in Paid Advertising to Grow Your Business? We've Got You Covered! 💼💰

One of the most common questions we get asked is, "How much of my revenue should I be investing back into my business 🤔?" Well, it depends (that's an annoying answer, am I right?). Are you trying to maintain, grow or scale your business? 📊

Remember, these percentages are ideal & can vary depending on your industry & business goals. Often, our clients are more comfortable to start on the lower end & invest as they see results come in (that's a no-brainer 🧠!).

💪✨ Need help crafting a winning strategy for your business? Contact us, that's what we're here for.

Have an amazing week, entrepreneurs! 💜

05/29/2024

01/10/2024

January, am I right? So much going on with new year momentum and goal setting. So much recovering from the bustle of the holidays. For me this is true, plus I am learning a new skill, Google ads, for my clients. 💪

It's weird to be starting something new. I mean, I've already built a business & client roster after going back to school for marketing a few years ago. I've learned being an entrepreneur means regularly leaving your comfort zone, but why the F doesn't learning something new get easier (aka less mindset struggle, more confidence, less doubt)?

It's uncomfortable to be back at square 1 at something, am I right? 😬

So, today I feel a little like my naked Christmas tree in January-a little worn, needing water and a little self care. But I'm reminded I've done hard things before, so I'll continue to show up for myself and my clients, while cuddled in my trusty blanket.

What's something new you're doing in January and how's it going? 💜

01/08/2024

I saw a reel online that showed someone crossing out the 0 in their "lose 20 pounds" resolution and modifying "live my best life" to just "live life" and I found it so relatable for 2024. 🤣

But it got me thinking about the purpose of resolutions and why we make them.🤔For me, I want to be inspired for the year ahead and plan goals, but I feel worse if I don't achieve them. So then, I wonder, are they more helpful than harmful for me?

So I'm curious. Do you make New Year Resolutions? Do you make them for your personal life or business or both? ✅ I'll put my answer in the comments.