So Fetch Consulting

11/27/2025

There simply is no better CRM agency than Automation Dogs by Pet Biz Experts.

Do a side by side comparison and you’ll see that it’s obvious.

Or you can just take my word for it because my biggest MO is still for dog trainers to quit getting scammed.

Black Friday Is Here — Upgrade Your Systems.

11/10/2025

Now I have to namaste and s**t just to fall asleep.

07/01/2025

It’s been a “quiet” month for So Fetch but a huge month for me, personally.

One of the biggest benefits of this new role for me, is stability that I’ve never had before, having always been an entrepreneur. I look forward to deeper collaboration and bringing my expertise and fresh ideas to a new space.

It also means I will now be more exclusive in partnering with agency clients. Ensuring that we are partnering with the right business at the right stage of growth with the right mindset and attitude.

We are after collaboration and choosing partners and teammates that are ready to go will ensure smooth and steady work towards real results.

06/22/2025

One of my favorite rebrands to be a part of 💙

So excited to see this amazing woman owned busisness flourish. It’s been a pleasure to watch Lianne Shinton be such an important cheerleader to so many others in the tough dog training industry!

Automation Dogs by Pet Biz Experts is absolutely a great business to have on your team.

🚀 We’re excited to announce that the new Automation Dogs website is officially live!
https://www.automationdogs.com

This site has been carefully crafted over time, and we’re proud to share it with you today.

A big thank you to Karin Chan Wright from So Fetch Consulting for her guidance in refining our brand and helping us create a platform that truly reflects what Automation Dogs stands for:
Supporting dog training business owners to feel less overwhelmed, reclaim valuable time, and increase their revenue.

If you’re interested in learning how our CRM software or coaching services can support your business growth, you can now easily schedule a complimentary 20-minute strategy session directly on the site.

👉 During this session, we’ll provide personalized feedback on your current systems and discuss how Automation Dogs can help you work more efficiently, boost earnings, and streamline your operations.

We invite you to explore the new site, book your session when ready, and share your thoughts with us!
https://www.automationdogs.com/crm-business-coach-strategy

05/26/2025

Recently, the kids school hosted a community chat with a guest speaker, and all the chatter has been around the book “The Anxious Generation” and raising our kids with screens and social media. I didn’t participate. I had a work commitment that night. But it’s a topic that’s always on my mind, even before I had kids, before I jumped full on as a content strategist and digital marketer, I had serious qualms with the state of social media and screen time. So how do I reconcile it? Balance. I can’t and don’t hide the reality that I am on my phone a lot. I try to keep a good work/home balance and I am no longer glued to my phone and tethered to my clients like I used to. We’re all doing our best out here. We all win some.We all fail some. But when we get to have days like this - who cares.

05/21/2025

Course is live - I’m super excited about this one and future series that will be hosted at Consider The Dog.

I do need your help though - what do YOU want me to cover?!

05/20/2025

Google is doing just fine without your overly generous contributions. Make Google paid ads work for you! This means running them when your foundation is set, your funnel is strong, and you have good, clear, actionable strategy based on real metrics and analytics gathered up by none other than Google itself. It’s worth the education, my friends. Set your own dang self up for success.

05/14/2025

SEO Rant of the Day: Beware the unprofessional, professional agencies.

Real SEO means real data.
No tracking = No strategy = No results

The actual red flag reasons:

1. They’re tracking really rudimentary data at best without the GTM or GA4 tag.

2. They don’t understand how analytics works, if they don’t understand the importance of data collection.

3. They’re just making stuff up. Like. Legit just being shady.

What a REAL agency does:

1) audit your website for strategy and existing data
2) set up GA4, GSC correctly, with YOU as the owner
3) ensure proper tracking is happening
4) provide the data and explain it
5) answer your questions with detail and specifics

If you aren’t sure what you’re looking for, looking at, what to ask - message me.

I’ll do a full FREE audit and tell you whether your tracking is real or imaginary.

DATA DOESN’T LIE!

04/28/2025

If you’re a good dog trainer, like a really good one, I get why this s**t is frustrating.

For years, word of mouth was the gold standard.
You did great work. People liked it, they talked.
Your phone rang.

It was simple, organic, honest.

But it’s 2025. Things have changed (lots) whether we like it or not (ew).

People are sort of asking other people for referrals but they’re also asking Google. A Lot.

They’re looking on Instagram. Or Facebook.
Or worse… TikTok…

Marketing has always been about helping people FIND you. So in 2025, it you aren’t effectively showing up online, do you even exist?

I’m not telling you to get flashy, sell your soul to social media, be fake, or act stupid, either. It’s just about adapting to the changing consumer market and keeping your business alive for the people and dogs who need you most. Yes. Your people and your dogs, included.

It feels overwhelming.
You’re not alone.

A lot of us built our dog training careers in a totally different world.

If you need help - I’m here. I get it. I’ve been there.
And I know how to build it without losing your sanity or soul in the process.

04/19/2025

Honored to be invited as a guest again on the Pet Biz Experts - CRM/Software Podcast.

Lianne and I chat about networking and collaboration and how it’s an integral part of marketing and good business.

In this episode, we dive into real strategies for building authentic connections, how collaboration can fast-track your growth, and why going it alone isn’t the flex people think it is.

Check it out here and tell me your favorite way to network!

In this episode of the Pet Biz Experts Podcast, host Lianne Shinton (founder of Pet Biz Experts https://petbizexperts.com) is joined by Karin Wright from So ...