PathLynks, LLC

03/10/2021

Did you know there’s a formula to writing a post? Here’s how I break it down into 3 parts.

🔸1️⃣ HEADLINE
The first sentence of your post is your headline. 🛑Make it attention grabbing so it stops someone from scrolling by! 🛑

Write it in the form of a question that you get asked a lot. Or 3 tips to ... or 5 mistakes to avoid when ... or 7 pieces of advice to ... All great ways to start a post.

🔸2️⃣ BODY
The second part is the body of the post. The details or the meat of the main content.

Do it in the form of a list with bright emoji bullets. Or do it in short little paragraphs with lots of spacing. It helps people to skim and capture an idea quickly.

🔸3️⃣ QUESTION / CALL TO ACTION
End your post with a question asking for the audience’s input or thoughts. Or have a Call To Action (CTA) to ask them to follow, connect, sign up, attend an event or visit your website or something similar.

BONUS TIP: Don’t immediately ask people for something or to sell. Earn trust first by providing value.

How do you form your posts? Let me know in the comments if this was useful.

03/02/2021

How did you get started? What motivates you? What’s your WHY?

Your answers to these questions form your ORIGIN STORY, which can be a
📣video post or
📣video on your website or
📣video on your LinkedIn profile in the Featured section or
📣written LinkedIn article

Your ORIGIN STORY tells people who you are.

I was the quiet kid growing up. I was a Chinese immigrant in Canada and I couldn’t even speak English so I needed English as a Second Language (ESL) Classes. I was fearful of disapproval or doing something wrong. But I had so much I wanted to say in my head.

When I got into the business consulting field, I was pushed and empowered to speak up, to present to clients and train clients. And I grew into my element.

That’s why I’m so passionate about helping others find their voice, define their brand and share their expertise.

📣 If I can do it, so can you.

📣 You have something to say and what you say matters.

📣 and share it with the world through video.

🟧 What is your ORIGIN STORY? 🟧

Message me if you’d like to get coached on your LinkedIn Content Strategy and follow the PathLynks, LLC page for the Content Tip of the Week.

02/23/2021

Are you stuck for inspiration? Try listening to a piece of music.

I hit a wall a few weeks back. I was uninspired and struggling to find positivity. So I sat down and listened to music for an hour.

If you're feeling low, try listening to music.

🎼 Music lifts our spirits.
🎹 Music evokes emotion.
🎸 Music touches our hearts.
🎺 Music elevates our mood.
🎻 Music reminds us of beauty.
🎶 Music heals the soul.

One of my favorite sites for background music for videos is Epidemic Sound . You can find all kinds of original tracks for every mood.

So the next time you're stuck on , try listening to music.

🟧What kind of music lifts your spirits?🟧

02/17/2021

Are you a cautious person? Do you study, research and think things through before jumping in? I take small steps and then build up from there.

There’s nothing wrong with starting small. The trick is to constantly take action though.

For those of you that are cautious to post content on LinkedIn, I suggest you start small and move up these phases of content:

1️⃣ Comment - Not sure what to post? Just start by commenting on posts from content creators that you enjoy and that tie into your industry.

2️⃣ Share Articles - Find articles that reinforce your expertise, that you find interesting, that would be of value to your target audience. Share them from The New York Times, Forbes, Fast Company, industry sites, etc.

3️⃣ Text Posts - You have 1300 characters to type something. Do this especially if you like writing short form written content.

4️⃣ Image Posts - Take photos of events you attend, people you meet, books you’ve read and tie it to your expertise and pieces of advice.

5️⃣ Video - Once you’ve worked your way through 1️⃣, 2️⃣, 3️⃣, and 4️⃣ then try your hand at video!

What type of content are you comfortable posting? Let me know in the comments below.

02/09/2021

What questions do you get asked the most?

If you're at a loss on what to create content on, ask yourself:
🔸 What do people always ask you
🔸 What advice do people seek you out for
🔸 What do people seek your counsel on

List down the top 10 questions you always get asked and write down your answers to them.

For each of those questions, create a video 📹 or write an article ✍🏻 providing your answer to that.

That becomes 10 pieces of content that tie closely to your expertise, what people seek out your advice on, what you're great at and what people will likely pay you for.

I'm kicking off a weekly series called "Content Tip of the Week". Follow and connect with me as I share content tips and ideas for your journey. I will post a new one every Monday.

What's your biggest content creation challenges??

Let me know in the comments below and I'll collect them to answer on this weekly series.

09/09/2020

Join me on Thursday! Live on PathLynks page or F***y Dunagan’s LinkedIn.

09/11/2017

https://www.dallasnews.com/news/texas/2017/09/07/exclusive-dallas-regional-chamber-bid-amazons-second-headquarters?utm_campaign=Echobox&utm_medium=Social&utm_source=Facebook =1504808112

This story will be updated.Add the Dallas-Fort Worth region to the list of places vying for a second Amazon headquarters.Mike Rosa, senior vice...

08/14/2017

Check out this upcoming job & networking event on Sat Aug 19 organized by Snaprecruit.
JOBSEEKERS - get your free ticket to the event at www.jobcon2017.eventbrite.com
https://www.facebook.com/events/308105609584384/

WHAT IS JOBCON 2017? JOBCON (short for JOBCONNECT) is a job sourcing and networking event in Dallas-FortWorth this August 19th, 2017. We are inviting all Employers, Corporate Recruiters, Staffing Companies and Job seekers who would like to take advantage of this collaborative effort. Note: Once you…

05/30/2017

According to Forbes: “Unlike the tech-driven Bay Area, Dallas’ economy has multiple points of strength, including aerospace and defense, insurance, financial services, life sciences, data processing and transportation. - See more at: https://dallasaccountingjobs.com/blog/33/dallas-named-best-place-for-jobs-on-forbes-list/

Dallas best places to work , dallas accounting jobs, Dallas best place for jobs

05/23/2017

ABOUT 15,000 JOBS, MANY OF THEM IN FINANCIAL SERVICES, COULD BE COMING TO THE TEXAS 114 CORRIDOR OVER THE NEXT DECADE OR SO, DEVELOPERS SAY.

Read more here: http://www.star-telegram.com/news/local/community/northeast-tarrant/article139084528.html =cpy

Once a rural highway overrun with big-city traffic, Texas 114 has undergone a $1.4 billion modernization in recent years, attracting a wave of hotels, office buildings, corporate campuses and restaurants.